Trustpilot Statistics By Booking, Market Share, Product andServices, Customers Geography, Country And Demographics

Introduction

Trustpilot Statistics: Trustpilot is an enormous online review platform that consumers turn to when they are contemplating a purchase in the hopes of finding reviews from fellow consumers. Trustpilot has become closer to being the most trusted name in online reviews in 2024, with millions of reviews written for thousands of businesses across the globe.

Here is an article that deeply investigates all the primary dimensions of Trustpilot statistics for the year 2024, covering user growth, impact on businesses, and performance.

Editor’s Choice

• According to Trustpilot statistics, Trustpilot bookings thus grew from US$113 million in 2020 to US$195 million in 2023, with annual increases of 32.7%, 10%, and 18.2%, respectively.
• In the customer service and marketing technology arena, Zendesk enjoys frontrunner status with an 18.46% market share, followed by Trustpilot and Intercom at 13.49% and 13.05%, respectively.
• Trustpilot’s major areas of product focus include marketing, with 816 offerings; SEO, with 707; e-commerce, with 670 and 598; digital marketing, with 580; social media, which has 485; and design, also with 485.
• Trustpilot’s customer base is regionally diverse, with the UK (28,053 customers) and the US (17,592 customers) being the heaviest, followed by the Netherlands, Denmark, France, Germany, and Italy.
• Trustpilot statistics reveal that Geographically, trustpilot.com got most of its visitors from Britain (20.88%, 23.06M visits), US (12.88%, 14.23M visits), Germany (8.46%, 9.35M visits), Italy (7.98%, 8.82M visits), and France (7.48%, 8.26M visits): but desktop vs. mobile preference differs across the states.
• The leading sources of traffic to the site include organic search by Google (42.55% – increasing by 6.27%) and direct traffic (34.62%, with a 1.98% decrease). Outgoing traffic is primarily directed towards Trustpilot.com (35.53%), Google.com (7.75%), and Facebook.com (4.0%).
• Of these two top e-commerce platforms, Woocommerce provides Trustpilot with a head start with 542 stores, followed closely by Shopify, which has 235 stores, and then Custom Cart, Magento, OpenCart, Wix, and others.
• Trustpilot statistics show that the Trustpilot user base consists of 55.38 % male and 44.62 % female, with the largest group, 26.43 %, falling between 25 to 34 years, followed by the age group of 35 to 44 years at 19.06 and 18 to 24 years at 16.24.
• In 2020, Trustpilot removed 2.2 million fake reviews, which represented 5.7% of total reviews, with 1.5 million of those reviews being detected by software for fraud detection and the remaining figures being removed manually.

Trustpilot Booking Statistics

(Reference: statista.com)

• Trustpilot Group’s bookings underwent extraordinary growth from 2020 to 2023. In 2020, it reported bookings of 113 million US dollars.
• In 2021, this amount saw an increase of 32.7% to reach 150 million US dollars. Bookings continued to rise in 2022 with a 10% increase to 165 million US dollars.
• Trustpilot statistics reveal that Another remarkable healthy booking, an 18.2% increase, made Trustpilot in 2023, bringing the figure to 195 million US dollars.
• This continued turnover tracks a steady rise over the years to prove the company’s push and demand for these services.

Trustpilot Market Share

• Trustpilot statistics state the values of segmented estimated market shares according to different companies and services in the technology sector, specifically in customer service and marketing platforms.
• This means that Zendesk has the largest market share, which is only 18.46%, representing the greatest portion of this market category.
• Next is Trustpilot, which has 13.49%, which means it is also strong within this customer review and reputation management services market.
• Intercom, another major player in customer communication tools, boasts 13.05% of the market, slightly less than Trustpilot, yet still has a considerable stake.
• Having 8.16%, Adobe Marketing Cloud is already a remarkable proportion of Adobe’s portfolio of marketing solution suites.
• Closing these are Freshworks at 3.71%, Qualtrics at 3.12%, and Podium at 3.10%- still relatively small but significant parts of the customer engagement and feedback tools.
• Many of the smaller slots for other platforms include Campaign Monitor at 2.71%, Smartlook at 2.49%, and Yotpo at 2.48%.
• The rest of the players, which include Qualtrics Research Core and Adobe Commerce Cloud, each have just less than about 2.5% of the market share.
• Generally, then, the competition landscape would be represented here, where Zendesk stands on the top floor with Trustpilot and all the remaining others, like Intercom and Adobe, having their shares of significant dimensions in niches.

Trustpilot Product & Services

(Reference: 6sense.com)

• It is evident from Trustpilot statistics that Trustpilot has established products and services in the various available categories, each of which has a corresponding number, indicating how much focus or offering is put into that category.
• Marketing, with 816, accounts for the most because a considerable portion of Trustpilot’s services is marketing-related solutions.
• This is followed by SEO or search engine optimization, which will be 707, indicating an impressive emphasis on improving sites for rankings and visibility for businesses.
• It supports e-commerce-related services under two figures, 670 and 598, indicating a dual approach toward e-commerce solutions and support for online businesses.
• Digital marketing has and will still score 580 on Trustpilot, presumably including online advertising and possible strategies to enhance brand visibility.
• In the Social Media sector, Trustpilot provides 485 services, exchanging them for the input it obtains from social platforms, while the Design category also has 485, suggesting Trustpilot’s services under visual branding and web design.
• Indeed, these numbers show a very big and comprehensive scope of offerings by Trustpilot, leaving out loud marketing, SEOs, and e-commerce.

Trustpilot Customers Geography

(Reference: 6sense.com)

• Trustpilot statistics indicate how well distributed Trustpilot’s consumers were over different countries. The UK heads the crowd with 28,053 customers, marking it a sturdy presence in the territory.
• The next is the United States, which has 17,592 customers, making it another big market for Trustpilot.
• The Netherlands has 6,440 customers, standing as a major share, while Denmark has 4,264 customers.
• France, with 3,769 customers, and Germany, with 3,580, are representing yet another big chunk of users.
• Italy wraps the list into 3,491 customers, which makes for a comparatively small but meaningful portion of Trustpilot’s customer base.
• The data demonstrate that Trustpilot has a broad geographical reach, especially in Europe and North America.

Trustpilot Website Traffic By Country

(Reference: semrush.com)

• The above Trustpilot statistics data shows the countries where the traffic of Trustpilot’s website comes from, with %ages and device preferences in each region.
• The United Kingdom generates 20.88% of traffic in 23.06 million visits. Of all these visits, 38.54% visit through desktop devices, while 61.46% visit using mobile devices.
• The other contributor is 12.88% by the US, which makes 14.23 million visits. There are more visits from desktop users at 54.44% than mobile users at 45.56%.
• Germany holds 8.46% of overall traffic with 9.35 million visits, the share of which includes 44.25% of visits through desktops and 55.75% through bolu mobile devices.
• Italy accounts for 7.98% of the traffic, equal to 8.82 million visits, with 70.56% visits through mobile devices and 29.44% through desktops.
• France captures 7.48% of traffic with 8.26 million visits, demonstrating 41.64% of visits coming from desktops and 58.36% from mobile devices.
• This would give a geographical spread of the traffic visiting the Trustpilot site and different use preferences for desktop and mobile from region to region.

Trustpilot Website Traffic Sources

(Source: semrush.com)

• Trustpilot has received data on traffic sources and destinations on its website.
• Trustpilot statistics indicate that Among the top three sources, Google Organic tops with 42.55% of traffic, recording an increase of 6.27%. It further emphasizes the importance of visibility in search engines.
• Direct traffic accounts for 34.62%, although decreased by 1.98%.
• Bing.com contributed 1.17%, with an impressive 11.18% increase, whereas DuckDuckGo.com roped in 0.97% with a 6.58% rise.
• Trustpilot.com itself tops the most visited destinations by outgoing traffic, or in other words, it has 35.53% of the outgoing traffic.
• Trustpilot.com also declined by 2.23% over the years. Google.com captures 7.75% of the outgoing traffic but shows a whopping decrease of 15.01%.
• Facebook.com occupies 4.0% but shows a drop of 16.59% as well. Other destinations are Mondialrelay.fr at 0.78% and Apple.com at 0.61%, the latter having a decrease of 10.88%.
• This data thus shows how Trustpilot is heavily dependent on organic search and direct traffic while showing changing user exit behavior in destination terms.

Top Stores Using Trustpilot

(Source: storeleads.app)

• The above Trustpilot statistics data enumerates the number of online stores that have integrated using Trustpilot across several e-commerce platforms.
• WooCommerce holds the first position with 542 stores, which shows heavy adoption by businesses where Trustpilot will be integrations for reviews.
• Shopify has a following number with 235 stores, showing up well for e-commerce companies. Custom Cart stands for businesses having custom platforms with 188 stores using the service called Trustpilot.
• Around 46 stores are from Magento, whereas OpenCart has only 24 stores using this service. Among the stores, Wix, known for website building, has about 17 stores that integrate Trustpilot.
• ShopBase is used by 9 stores, while Graphy has 6 stores adopting Trustpilot.
• Both PrestaShop and Zenler saw their uses by 5 stores each. Thus, the above data shows the strength of Trustpilot in adapting and using a very good number of different e-commerce platforms, with the highest being WooCommerce and Shopify, followed by the other ones.

Trustpilot Demographics

(Source: similarweb.com)

• The demographics that are available primarily suitable to Trustpilot users show that 55.38% of the male users are a slight majority of the user base, with 44.62% being female.
• Trustpilot statistics reveal that the greatest number of users is 26.43%, between the age group of 25 and 34, followed by 19.06% in the age group of 35 and 44.
• Age ranges, 18-24, are inclined into this by 16.24%, while those aged 45 to 54 comprise 16.19%.
• Users aged 55 to 64 represent 12.80% of the population, and the smallest group includes individuals aged 65 and above, at 9.28%.
• The demographic profile, therefore, shows that, at the best of primarily young and mid-aged adults, Trustpilot has a slightly balanced user base but is male-skewed.

Trustpilot Combating Fake Reviews

• As revealed in the Trustpilot statistics Report of 2020, the issue keeps increasing with thousands of fake reviews.
• The report manifested the commitment of the online platform to securing its integrity. It also contained an extensive view into the internal workings of the site, the processes, and mechanisms set in place to protect the users from fraudulent activities.
• According to Peter Holten Mühlmann, founder and CEO of Trustpilot, the report is a pioneering effort that should be released at the right time to give an advantage to both the online platform and the entire online retail industry.
• The year 2020 brought a great deal towards online shopping as its imperative thing would now be to keep a transparent and trustworthy place for customer reviews and suggestions. Trustpilot somehow proved itself to be a chief player in maintaining trust, even more so as e-commerce continued to rely on reviews for product purchases.
• The 2020 report states that more than 39 million reviews uploaded into Trustpilot came with about 2.2 million or 5.7% of the overall positive reviews removed for being fake or harmful.
• Trustpilot’s online currency fraud detection tool produced about 1.5 million fake reviews, while the other 650,000 were manually removed by the company.
• All these actions clearly show that Trustpilot is fighting against fake reviews while ensuring that the online site remains a trustworthy resource for users worldwide.

Conclusion

Trustpilot stands among the major players in the online review industry, boasting phenomenal Trustpilot statistics that reflect its growing stature as an important company in this regard. Global reach, enormous reviews, increasing revenue number, and valuation measure the aforementioned firms’ performance, for which they have cemented the ways of becoming a valuable platform for consumers and businesses, respectively. With a mission towards transparency and trust, this company promises, over the years to come, that its wings will be extended for future growth.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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