Reddit Statistics By Popular Subreddits, Users and Usage
Updated · Sep 26, 2024
WHAT WE HAVE ON THIS PAGE
Introduction
Reddit Statistics: Reddit is an American news social media platform where users can submit content, text posts, and images. Posts can be upvoted and downvoted. As of October 2023, it is the 18th most visited website in the world. Based on submissions and posts can be voted up or down by other members. As a platform, it has faced various criticism for spreading misinformation.
Nevertheless, it remains one of the most popular social media platforms. With the help of Reddit Statistics, we will discuss some interesting aspects.
Editor Choice
- The advertising revenue increased from USD 652 million in 2022 to USD 788 million in 2023.
- The US is the most popular destination for Reddit users, with 44.46% internet penetration.
- As per Reddit statistics, it reached a total ARPU of USD 2.94 million as of Q1 2024.
- By 2028, Reddit is expected to have 556 million users.
- More than 100,000 subreddits are available on the Reddit platform, with r/funny as the most popular subreddit.
- Reddit has also launched a localized version in Germany, France, and Japan that caters to non-English speaking audiences.
- By the end of 2024, Reddit revenue is expected to grow to USD 625 million.
- In 2024, there are more than 500 million Reddit users.
(Reference: statista.com)
- As per Reddit statistics, Reddit’s revenue has increased significantly.
- In 2022, Reddit’s advertising revenue was USD 652.56 million, and other revenues were USD 14.14 million.
- By 2023, advertising revenue increased to USD 788.78 million, and other revenue increased to USD 15.25 million.
- Based on Reddit Statistics, by Feb 2024, Reddit had entered a deal with a significant AI company for USD 60 million.
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(Reference: statista.com)
- As per Reddit statistics, Reddit witnessed a steady rise in viewership.
- From July to December, viewership has been steady within the 1.8 – 2.1 billion range.
(Reference: statista.com)
- Reddit is one of the most popular social media websites with a global presence.
- The US is the most popular destination for Reddit users, showcasing 44.46% internet penetration.
- One of the most popular aspects is the AMA (ask me anything) session, which brings a spike in engagement.
(Reference: statista.com)
- In 2022, Reddit AMA sessions have witnessed significant engagement.
- Nicolas Cage’s AMA is the most popular session that leading to 238.5K upvotes.
(Reference: statista.com)
- Based on Reddit statistics, it has witnessed significant ARPU so far in 2024.
- In 2024 Q1, it reached USD 2.94 million in revenue.
- During (2021 Q1 to 2024 Q1) it had reached a peak of USD 3.49 million.
(Reference: explodingtopics.com)
Interesting Reddit Statistics
- As of 2024, there are more than 500 million Reddit account users.
- Since 2019, there has been an increase of 150 million.
- By 2028, there are expected to be more than 556 million users.
- The highest increase was in users compared to the previous year, which was a 56.16 million increase from 2019.
- There are 35.1% male Reddit users and 63.6% female Reddit users.
Popular Subreddits
(Reference: explodingtopics.com)
- The subreddit is a niche community based on the Reddit Platform.
- As per Reddit statistics, more than 100,000 subreddits are available on the community platform.
- r/Funny is the most popular subreddit, with 56.6 million subscribers.
- It is followed by r/AskReddit with 45 million subscribers.
- All of the top 10 Reddit has more than 30 million subscribers.
Reddit Device Statistics
(Reference: explodingtopics.com)
- Based on Reddit Statistics, there are more users of websites with mobile.
- In 2024, 5.9 billion monthly Reddit users logged in via mobile, compared to 1.65 billion by desktop.
- Based on the graph, it is visible that since April 2022, Mobile Reddit users have a significantly larger pool compared to desktop users.
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Uses of Reddit
(Reference: explodingtopics.com)
- Reddit is a platform used for many purposes, but almost ¾ of users agree that they use it for entertainment.
- 43% of users use it for news, followed by 17% for brands, 8% for a professional network, and 5% for staying in touch with friends and family.
Reddit Overview
Reddit, known for its vast array of forums (subreddits) and a user base that values anonymity and community-driven content, has shown significant growth and changes in the past few years. This report delves into the critical statistics for Reddit in 2023 and 2024, providing a comprehensive overview of its performance, user demographics, revenue generation, and market share.
#1. User Base and Growth
In 2023, Reddit had an estimated 52 million daily active users (DAUs), a substantial increase from the previous year. By 2024, this number is projected to grow to around 60 million DAUs, representing a growth rate of approximately 15.4%. This growth can be attributed to Reddit’s continuous efforts to enhance user experience, introducing new features, and the platform’s ability to cater to niche communities.
Monthly active users (MAUs) also rose, reaching 430 million in 2023. This figure is expected to grow to 470 million by the end of 2024, reflecting a growth rate of about 9.3%. The consistent increase in MAUs highlights Reddit’s expanding influence in the social media landscape.
#2. Demographics
Reddit’s user base is diverse, with a significant portion of users falling within the 18-34 age bracket. In 2023, about 64% of Reddit users were between 18 and 34 years old. This percentage is expected to remain relatively stable in 2024, with slight variations. Reddit’s appeal to younger demographics is critical for advertisers targeting this age group.
Gender distribution on Reddit has historically been skewed towards males. In 2023, approximately 63% of Reddit users were male, while 37% were female. These proportions are anticipated to remain consistent in 2024. However, Reddit has been trying to create a more inclusive environment, which could lead to a gradual shift in these statistics.
Geographically, Reddit’s largest user base is in the United States, accounting for around 48% of its total users in 2023. Other significant regions include the United Kingdom (8%), Canada (7%), and Australia (5%). These percentages are expected to see minor fluctuations in 2024, with the U.S. still holding the majority share.
#3. Revenue Generation
Reddit’s revenue model primarily relies on advertising. In 2023, Reddit generated approximately USD 500 million in ad revenue, a 25% increase from 2022. This revenue is expected to grow to USD 625 million by the end of 2024, driven by an increase in advertisers recognizing the value of Reddit’s engaged user base.
Reddit’s unique advertising offerings, such as promoted posts and display ads within popular subreddits, have been beautiful to brands aiming for niche markets. Additionally, Reddit’s efforts to improve ad targeting and measurement capabilities have contributed to its growing ad revenue.
#4. Market Share
In the social media market, Reddit holds a unique position. While not as large as giants like Facebook or Instagram, Reddit’s market share in user engagement and time spent on the platform is significant. In 2023, Reddit accounted for approximately 3.2% of total social media usage in the U.S. This share is projected to increase slightly to 3.5% in 2024.
Reddit’s market share growth can be attributed to its strong community focus and user-generated content model. Unlike other platforms dominated by influencers and brands, Reddit thrives on organic discussions and community-driven content, fostering high user engagement.
#5. User Engagement
User engagement on Reddit is notably high. In 2023, the average Reddit user spent around 10.5 minutes per visit on the platform. This engagement metric is expected to increase to 11 minutes per visit in 2024 slightly. The high engagement rate is a testament to Reddit’s ability to keep users invested in its content and discussions.
The number of comments and posts also reflects high user engagement. In 2023, Reddit users made approximately 13 billion comments and 350 million posts. These figures will grow to 14 billion comments and 370 million posts in 2024. The increase in user-generated content underscores Reddit’s role as a vibrant platform for discussions and information sharing.
#6. Popular Subreddits
Reddit’s ecosystem comprises thousands of subreddits, each dedicated to specific topics. In 2023, some of the most popular subreddits included r/AskReddit, r/funny, r/gaming, r/science, and r/worldnews. These subreddits have millions of subscribers and see high activity and engagement levels.
These subreddits are expected to maintain their popularity in 2024, with potential newcomers emerging as interests shift and new trends arise. The continuous growth in subreddit activity highlights Reddit’s dynamic nature and ability to adapt to changing user interests.
#7. Mobile vs. Desktop Usage
Reddit users access the platform through various devices, with mobile usage steadily increasing. In 2023, approximately 70% of Reddit’s traffic came from mobile devices, while 30% came from desktops. This trend is expected to continue in 2024, with mobile usage projected to rise to 72%.
The shift towards mobile usage aligns with global internet usage trends and underscores the importance of mobile optimization for Reddit. The platform’s mobile app has been a key driver in attracting and retaining users, offering a seamless experience on smartphones and tablets.
#8. International Expansion
While predominantly from English-speaking countries, Reddit’s user base is gradually expanding internationally. In 2023, Reddit launched localized versions in various countries, including Germany, France, and Japan, to cater to non-English-speaking users. These efforts are expected to continue in 2024, with additional localizations planned for countries in Asia and Latin America.
International expansion diversifies Reddit’s user base and opens up new revenue streams through localized advertising. The growing global presence will contribute significantly to Reddit’s growth in the coming years.
#9. Content Moderation and Community Guidelines
Reddit’s approach to content moderation has evolved significantly. In 2023, Reddit implemented more stringent community guidelines and expanded its moderation teams to ensure a safer and more inclusive environment. This move was in response to increasing concerns about misinformation, hate speech, and other harmful content.
By 2024, Reddit is expected to enhance its moderation capabilities further, utilizing advanced technologies like AI to detect and remove inappropriate content more efficiently. These efforts are crucial in maintaining user trust and ensuring a positive experience on the platform.
#10. Future Projections
Looking ahead, Reddit’s growth trajectory appears promising. The platform’s focus on community-driven content and its efforts to improve user experience and expand internationally positions it well for sustained growth. By the end of 2024, Reddit is expected to see continued increases in user numbers, engagement metrics, and revenue.
Moreover, Reddit’s ability to adapt to changing user preferences and its proactive stance on content moderation will likely play a pivotal role in its future success. As more brands recognize the value of Reddit’s engaged and diverse user base, advertising revenue is expected to grow, further bolstering the platform’s financial health.
#11. Challenges and Opportunities
While Reddit’s growth prospects are strong, the platform faces several challenges. Effective content moderation remains a significant hurdle, especially as the platform scales. Additionally, Reddit must navigate the complexities of international expansion, including cultural differences and regulatory environments.
However, these challenges also present opportunities. By investing in advanced moderation technologies and fostering a diverse and inclusive community, Reddit can enhance its reputation and attract more users. Similarly, successful international expansion can unlock new markets and revenue streams, driving long-term growth.
Conclusion
In summary, Reddit’s performance in 2023 and projections for 2024 highlight its robust growth and expanding influence in the social media landscape. Reddit is well-positioned for continued success with a diverse user base, vital engagement metrics, and increasing ad revenue.
As a market researcher, I believe these insights into Reddit’s statistics provide a comprehensive understanding of the platform’s current state and future potential.
Sources
FAQ.
According to Reddit Statistics, there were more than 500 million Reddit account users in 2024, and that number is expected to reach more than 550 million by 2028.
r/Funny is regarded as the funniest subreddit, with 56.5 million subscribers.
In 2023, Reddit’s advertising revenue was $788.78 million, whereas other revenue was $15.25 million, for a total of $804 million.
Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.
