McAfee Antivirus Statistics By Features, Products And Cost, Country, Demographics, Usage And Most Popular Choices

Maitrayee Dey
Written by
Maitrayee Dey

Updated · Sep 06, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

McAfee Antivirus Statistics By Features, Products And Cost, Country, Demographics, Usage And Most Popular Choices

Introduction

McAfee Antivirus Statistics: McAfee Antivirus is a leading name in cybersecurity, providing strong protection against online threats. In 2024, McAfee will keep improving its products to handle new and complex cyber threats. Its antivirus software helps protect users from viruses, malware, ransomware, and other harmful attacks.

This overview provides insights into McAfee’s performance, including user base growth, revenue statistics, and key features, reflecting its ongoing commitment to providing robust and effective cybersecurity solutions.

Editor’s Choice

  • McAfee Antivirus Statistics show that by the end of 2024, McAfee’s user base is projected to be over 600 million, reflecting a 9% growth compared to 2023.
  • McAfee’s total revenue will reach approximately USD 2.5 billion, driven by increased subscription renewals and premium service upgrades.
  • Meanwhile, McAfee holds an estimated 17% market share in the global antivirus software market, making it one of the leading players.
  • In 2024, McAfee plans to detect and block more than 3 billion threats globally, especially targeting the growing number of threats on mobile devices.
  • The number of people using McAfee’s mobile security suite has grown by 20%, showing that more users are seeking protection for their mobile devices.
  • McAfee Antivirus Statistics further states that McAfee launched AI-powered threat detection, improving real-time protection and lowering false alarms by 15%.
  • In contrast, mobile security use grew by 25%, especially in emerging markets, due to increasing mobile threats.
  • As of 2024, McAfee had a customer satisfaction score of 87%, showing users’ trust in its protection and support.
  • Due to the high demand for cybersecurity, McAfee grew its enterprise offerings, increasing enterprise security revenue by 18%.
  • McAfee also offers discounts to first-time subscribers. For example, the total protection for five devices was initially USD 39.99 but was renewed at USD 89.99 per year, which is 20-30% higher.
  • In recent years, McAfee has introduced AI-powered threat intelligence, enhancing real-time detection and response capabilities across its antivirus solutions.

What is McAfee Antivirus?

McAfee Antivirus is a security software that protects computers, smartphones, and other devices from viruses, malware, spyware, and online threats. It provides features like real-time threat detection, firewall protection, and ransomware defense. McAfee also offers secure browsing through a VPN. This antivirus helps users keep their data safe, prevents identity theft, and ensures their devices stay secure while they browse the internet or use different applications. It’s designed to give users peace of mind online.

General McAfee Antivirus Statistics

  • The most popular antivirus among paying antivirus users are Norton and McAfee.
  • McAfee Antivirus version offers better VPN services, stronger identity theft protection, and advanced tools to defend against ransomware attacks.
  • McAfee’s real-time threat detection feature identified and neutralized over 2.8 billion threats globally in 2024, resulting in a 15% increase from 2023.
  • Moreover, in 2024, firewalls blocked 1.2 billion unauthorized access attempts, reflecting a 20% rise in cyber intrusion attempts.
  • McAfee’s ransomware tools safeguarded over 200 million devices, cutting successful ransomware attacks by 18% compared to last year.
  • McAfee Antivirus Statistics also show that the VPN service saw a 25% increase, with over 50 million users relying on it for secure browsing.
  • As of 2024, McAfee’s mobile security app will reach up to 80 million downloads, reflecting its growing popularity among users.
  • Whereas the password manager will secure over 150 million passwords by the year’s end.
  • Similarly, to date, McAfee’s web protection services have blocked 1.5 billion malicious websites.
  • Conversely, around 70% of McAfee’s enterprise customers adopted their cloud security solutions for enhanced protection.

McAfee Security Features

McAfee offers several paid versions, and the free version is nearly as effective. However, the paid versions provide more advanced features at an affordable price. McAfee is notable for its child protection and safe internet browsing features.

McAfee Security Features

(Source: safetydetectives.com)

  • McAfee offers ultimate identity theft protection, especially in the United States.
  • It includes a secure file shredder to delete files permanently.
  • The software has an anti-spam feature to block unwanted emails.
  • A password manager is provided to store your passwords securely.
  • Real-time malware and antivirus scanning keep your devices safe.
  • McAfee is compatible with Windows, iOS, and Android and includes parental controls.
  • A local network analyzer helps monitor your network security.
  • It also offers a VPN and firewall for secure connections.
  • Safe internet browsing is ensured with web protection features.

McAfee Products And Cost Statistics, 2024

McAfee ProductsCost Analyses
Total Protection (Basic)Single device: USD 29.99 per year
EssentialUSD 39.99 per year (Covers five devices)
PremiumUSD 49.99 per year (McAfee offers antivirus protection for unlimited devices, along with tools for social privacy, personal data cleanup, and online account cleanup.)
AdvancedUSD 89.99 per year
UltimateUSD 199.99 per year
LiveSafeUSD 89.99 per year
Antivirus PlusUSD 24.99 per year for one device
McAfee Gamer SecurityUSD 49.99 per year for one device
The multi-device plan is available at USD 69.99
McAfee Mobile SecurityUSD 19.99 per year per device, with family plans available for USD 34.99, covering up to five devices.

McAfee Antivirus Website Traffic Statistics By Country

mcafee.com Web Traffic By Country

(Reference: similarweb.com)

  • As of July 2024, the total number of website visits to mcafee.com has reached 21.8 million, up by 3.14% from last month and securing a 37.71% bounce rate.
  • McAfee Antivirus Statistics 2024: the United States of America had 38.14% of the website’s total traffic, which has increased by 7.79%.
  • During the same duration, other countries recorded the following contribution in total traffic: Japan: 10.32% (-3.72%), India: 6.06% (+21.63%), Brazil: 5.35% (+13.88%), United Kingdom: 4.39% (+10.7%).
  • Other countries togetherly made up around 35.74% of visitors shared on mcafee.com.

By Demographics

mcafee.com Website Traffic Demographics

(Reference: similarweb.com)

  • The McAfee Antivirus Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, which is 23.66%.
  • 21.36% of mcafee.com website users are aged 45 to 54 years.
  • In contrast, 16.61% and 16% belong to users aged 35 to 44 and 18 to 24, respectively.
  • Around 13.24% of website users are aged from 55 to 64 years.
  • Users above 65 years of age contributed 9.12% of user shares of mcafee.com.
  • Similarly, In July 2024, male and female users of mcafee.com were 59.45% and 40.55%, respectively.

By Traffic Source

mcafee.com Top Traffic Sources

(Reference: similarweb.com)

  • McAfee Antivirus Statistics 2024 shows that direct search generated the highest traffic rate to mcafee.com, accounting for 66.89%.
  • Almost 17.33% of the share comprises organic traffic searches, while 6.76% is from referrals.
  • Others are followed by paid search (3.98%), social (0.91%), mail (0.14%), and display (3.99%).

By Social Media Referral Statistics

Social Media Traffic To mcafee.com

(Reference: similarweb.com)

  • As mentioned in McAfee Antivirus Statistics in July 2024, LinkedIn had the highest social media referral rate, with a 35.35% share.
  • Similarly, YouTube and Facebook each contributed a share of 30.46% and 17.48% on mcafee.com.
  • Around 6.49% and 3.45% of website traffic were accounted for by Reddit and WhatsApp, respectively.
  • Other social media segments collectively accounted for 6.77% of the McAfee Antivirus website.

By Device

mcafee.com Website Traffic By Country

(Reference: semrush.com)

  • As of July 2024, traffic to McAfee’s official website is largely driven by mobile devices, accounting for 61.71% of visitors, while desktop users account for 38.29% of the total visits.
  • The website mcafee.com has 9.26 million users, which is 44.8% of the United States user base.
  • Of these,30.24% have access to the desktop version, and 69.76% have mobile devices.
  • In India, the website secured 1.21 million users and 5.88% user traffic, with desktop and mobile users being 52.45% and 47.55%, respectively.
  • Meanwhile, the United Kingdom and Japan each have around 927.69 K and 879.01 K users, and their website traffic accounts for 4.49% and 4.25%, respectively.
  • The United Kingdom accessed mcafee.com on desktops and mobile websites with (32.08% and 67.92%), whereas Japan (52.47% and 47.53%), respectively.
  • Additionally, Brail had 859.03 K users on the McAfee website, with a user share of 4.16%, of which 32.67% came from the desktop version and 67.33% from mobile.

McAfee Antivirus Usage In Industries, 2024

Services/SectorsUsage Share
Financial40%
Healthcare35%
Small and Medium Enterprises (SMEs)33%
Education30%
Retail28%
Technology27%
Government25%
Manufacturing22%
Energy18%

The AV-Comparatives Performance Test Analyses

The AV-Comparatives Performance Test Analyses

(Source: mcafee.com)

  • McAfee Total Protection scored 2.8 in overall impact, making it the lightest product in the test.
  • This is significantly lower than the industry average of 12.3, showing that McAfee Total Protection has less impact on system performance compared to other products.

The Most Popular Choices For Both Free And Paid Third-Party Antivirus Programs

ProviderPaid usersFree users
Norton29%6%
McAfee23%19%
Malwarebytes10%15%
Avast8%18%
AVG7%12%
Webroot6%1%
Bitdefender6%3%
Kaspersky4%3%
Other6%5%

(Source: security.org)

  • In 2024, Norton remains the top choice for those paying for antivirus services in a competitive and fragmented market.
  • Meanwhile, McAfee secured the second position, with 23% paid users and 19% free users during the same period.
  • The paid and free users’ share of antivirus products is followed by Malwarebytes (10% and 15%), Avast (8% and 18%), AVG (7% and 12%), Webroot (6% and 1%), Bitdefender (6% and 3%), Kaspersky (4% and 3%), and other (6% and 5%).

Comparison Statistics Between Norton Vs. McAfee

In 2024, Norton and McAfee both offer robust security features. Norton excels with superior malware detection and a user-friendly interface, while McAfee provides broader device coverage and advanced identity theft protection. Norton is best for performance and detection, while McAfee offers better value for multi-device protection.

The key features of both the antivirus are stated below:

ProviderMcAfeeNorton
CompatibilityWindows, Mac, Android, iOS, ChromeOSWindows, Mac, Android, iOS
Antivirus testing performanceProtection: 6/6
Performance: 6/6
Usability: 6/6
Starting PriceUSD 39.99 per yearUSD 29.99 per year
Max Devices SupportedUnlimited
Money-Back Guarantee30 days60 days
VPN
Firewall
Real-time protection

How McAfee Antivirus Secures Devices

  • Real-time threat protection offers 24/7 security for all devices against evolving malware and online threats.
  • Easily manages computers and smartphones from one dashboard, making it simple to keep everything connected and secure.
  • McAfee Antivirus Statistics also reports that, as a leader in consumer security, McAfee protects over 600 million devices, and ensuring your online safety is our top priority.
  • This antivirus further guarantees the removal of all viruses from your devices, or we’ll refund your money, which is 100% guaranteed.

Conclusion

McAfee Antivirus is a major player in cybersecurity, offering various products to suit different needs. Its strong features, like advanced threat detection and ransomware protection, keep millions of devices safe worldwide. With competitive prices and a strong market presence, McAfee adapts well to new and emerging threats.

Thus, this McAfee Antivirus Statistics has concluded all current data analyses of recent years about the market and, hopefully, will guide you effectively.

FAQ.

Can McAfee Antivirus protect against ransomware?

Yes, McAfee Antivirus has ransomware protection to stop unauthorised access and encryption of your files by ransomware.

How do I install McAfee Antivirus?

To install McAfee software, download it from the official website, follow the setup instructions, and activate it using your code or McAfee account.

How often should I update McAfee Antivirus?

McAfee Antivirus updates automatically with the latest virus definitions and improvements. Regularly checking for updates keeps your protection current.

Maitrayee Dey
Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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