HBO Statistics And Facts (2025)
Updated · Apr 11, 2025
WHAT WE HAVE ON THIS PAGE
- Introduction
- Editor’ Choice
- Facts About HBO Statistics
- Number of HBO and HBO Max App Subscribers
- Number of HBO Max App Downloads
- HBO Content Statistics
- HBO Shine at the 75th Emmy Awards
- HBO Users By Country
- HBO Statistics By User Age
- HBO Statistics Demographics
- HBO Max Brand Awareness, Usage, Popularity, Loyalty, and Buzz
- Future Trends
- Conclusion
Introduction
HBO Statistics: HBO (Home Box Office) has been a dominant player in the entertainment industry for decades, known for its premium cable television service and high-quality original programming. In recent years, HBO has expanded its reach through its streaming platform, HBO Max, which has made its shows and movies more accessible to a global audience. By 2024, HBO statistics will continue to adapt to the changing dynamics of the entertainment industry, especially with the growing demand for streaming services.
HBO’s success is built on a combination of exclusive content, strategic partnerships, and a commitment to providing premium entertainment experiences. This article will explore key HBO statistics related to the user base, revenue, and growth in 2025.
Editor’ Choice
- In the initial quarter of 2023, an influx of extra-paying Millennials, who are more inclined toward modern technology and entertainment, opted for HBO Max, resulting in an 8% increase in that age group. In comparison, Boomers recorded a staggering 30% growth.
- HBO’s video-on-demand app downloads sharply rose. Approximately 1,600 downloads were registered daily, translating to 87,000 new users.
- Moreover, HBO performed very well during the 2022 Emmys, winning 12 awards, making it the highest-awarding network in that calendar year.
- HBO statistics indicate that by the end of the first quarter of 2022, gross revenues from in-app purchases on Android and iOS platforms combined surpassed $500 million.
- As of the first quarter of 2023, HBO and HBO Max had 76.8 members worldwide, which grew to 81.2 million in the next quarter.
- In the United States, the total number of subscribers grew from 48.2 million in the previous quarter to 51.3 million in the current one.
- HBO’s revenue increased 2.5% in the year ending quarter one of the financial year 2022, growing to $8.7 billion. Revenues attained through subscriptions for HBO Max grew by an additional 4.4% year over year, helping add $4 billion.
- Only the in-app purchases of HBO Max recorded $48.7 M in revenue in January 2022.
- HBO statistics reveal that by April 20223, HBO Max application downloads comprised 21% of the U.S. market and recorded a user growth of approximately 10%.
- By the end of 2023, 32.15% of the audience on hbomax.com was aged between 25 and 34.
Facts About HBO Statistics
- As of 2024, HBO, which includes HBO Max, had over 83 million subscribers in total, around 85 million, according to its CEO.
- HBO statistics show a modest rise compared to the previous year, when there were around 76 million active HBO subscribers reported in 2023, a rise of 9.2. Within the US Subscribers:
- The US subscribers remain the largest group of global subscribers, with HBO being the largest count holder with about 47 million subscribers706 Et Al.
- Geographically, this is approximately 56.6% of all HBO subscribers.
- HBO’s expansion beyond North America remains in full swing, with the further development of some countries’ branches, such as those in Latin America and Europe.
- About 36 million – year-on-year, stats at Cut mobile advertising transactions into Oh my to save space in the report release currency termed contractual revenues.
- This jump of non-US subscribers increased year-on-year by 13% by 2024, and the number was over 36 million increased subscribers.
- HBO’s Detailed revenue consists of domestic subscribers, excluding Cable Network Revenue. It is foreseen that HBO’s total revenue in 2024 will be approximately USD 9.8 billion.
- HBO statistics depict an increment of 6.5% compared to 2023, when HBO’s revenue was 9.2 billion USD.
- The revenue growth is mainly due to increased subscriptions and partnerships with other Netflix streaming services.
- HBO Max’s platform implemented an ad-supported tier in 2021. By 2024, this model had generated more than $1.5 billion in advertising revenue, nearly 15% of the platform’s revenue.
- In the US market, HBO Max has an estimated ARPU for ad-free subscribers at about $11.99 per month, while ad-supported users bring in around $6.99. This makes for a blended ARPU of roughly $9.40 across all HBO subscribers combined.
- For Decent, the owned programming development will consume almost $2.3 billion only in 2024. This consists of new seasons for popular series like Succession, and House of the Dragon as well as the debut of The Last Of Us.
- HBO Max has more than ten thousand programming hours, including its own HBO programming, Warner Brothers movies, and content acquired through third-party licensing.
- The large amount of available content is one of the major factors why this platform can keep a large number of subscribers.
- In 2024, users of HBO Max consume an estimated 22 hours of content per month on average. This is lower than and around 28 hours monthly for Netflix subscribers, though HBO’s high-quality and exclusive content helps drive strong engagement.
- HBO statistics show that HBO Max will have 14% of the global streaming market in 2024 as far as linear content distribution is concerned.
- Even though services such as Netflix and Disney+ dominate the market, HBO Max has found its place within the range of high-end content.
- Netflix leads the charge with a market share of around 35%, followed by Disney+, which has a share close to 23%.
- HBO Max remains a relevant player because of the remarkable content it offers and the brand’s promise.
Number of HBO and HBO Max App Subscribers
(Reference: statista.com)
- HBO statistics show that toward the end of the first quarter of 2022, it was reported that HBO and HBO Max had around 48.6 million subscribers in the United States together.
- Home Box Office, commonly known as HBO, is a paid television network headquartered in New York City that uses cable and satellite broadcast systems.
- It began operations in 1972 and is a component of WarnerMedia, a subsidiary of AT&T.
- In 2019, it was estimated that HBO had 142 million subscribers worldwide, with 47 million users only in the US in 2021.
- By 2014, Verizon’s revenues on billed subscriptions stood at approximately $7.7 billion.
Number of HBO Max App Downloads
(Reference: statista.com)
- Recent HBO statistics show that in the second quarter of 2023, fewer than 2.5 million downloads were recorded for the HBO Max mobile application in the US, a steep decline from the 12 million downloads recorded in the first three months of 2022.
- In less than a year of its inception in the United States in May 2020, HBO Max dominated the market with approximately 43 million installs, beating even well-established services like Disney Plus and Netflix.
HBO Content Statistics
- HBO provides premium cable and several other services. For example, HBO Now is an on-demand video service that is considered OTT.
- The television network announced the service on the 7th of April 2015. As HBO Now is no longer linked to a cable subscription and is offered independently, it intends to contend with on-demand services that have video streaming, such as Netflix and Hulu.
- Two months after the service was launched in December 2015, the number of HBO Now subscribers grew from 800,000 to five million by February 2018.
- According to HBO statistics, HBO Max took over as the service’s successor in May 2020.
- The network also has HBO on Demand, a VOD service, and HBO HD, a channel that airs HBO content in high definition.
- HBO has a reputation as a movie network, but it also features original TV shows, sporting events, such as boxing, and documentary films.
- Some of the shows on HBO’s programming include Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver, and Game of Thrones.
- “Hacks” is arguably the most acclaimed TV show of HBO Max from its existing programming.
- This series, along with Succession,” earned HBO the first spot in the number of nominations per television network for the 2022 Golden Globe Awards, with seven nominations in total.
HBO Shine at the 75th Emmy Awards
(Source: statista.com)
- HBO statistics indicate that this year’s 75th Emmy Awards, which took place on Monday, also did not have a clear winner. HBO’s Succession, FX’s The Bear, and Netflix’s Beef all worked within their terrains, attaining six, six, and five awards, respectively.
- HBO won over 31 awards, more than Netflix and FX, which managed to garner 22 and 16 awards, respectively.
- This is yet another case being made by HBO’s long-standing dominance at the Emmys, where they also received 127 nominations this year, and where else they have been 21 times in the leading wins. And Succession belongs to HBO’s continued tradition of success ever since the era of The Sopranos and Game of Thrones, both of which conquered the greatest awards in television.
HBO Users By Country
(Reference: enterpriseappstoday.com)
- As of the end of 2022, the US had the highest percentage of HBO users out of the entire global audience, accounting for 32.74% of total subscribers. This implies that the U.S. is the most important country for HBO.
- Brazil was second, accounting for 10.8%, with Mexico accounting for 6.24%, Spain at 5.38%, and Argentina at 5.24%, closing the gap. These five countries constitute a large portion of HBO’s global audience.
- The rest of the 39.6% of users were in other parts of the world, meaning that the channels are available worldwide, but these regions did not have such high percentages as the top-ranking countries did.
HBO Statistics By User Age
- HBO statistics show that the age distribution of participants is as follows: individuals aged 18 – 24 comprise 29.09%, those aged 25 – 34 are 32.15%, participants in the range of ages 35 – 44 are 17.93%, and those 45–54 are 10.55%.
- Older adults aged 55-64 account for 6.55% of the participants, and those aged 65 years and above are 3.73%.
- 27% of Generation Z prefer to watch original TV shows, 12% are interested in current films, 15% are fans of old films, and 46% consume other types of content.
- Millennials Original TV programs attracted 33%, while 20% pander to recent movies, 8% to old movies, and 40% encompass other content.
- 31% of Gen X people prefer original television programming, 31% prefer the most recent films, 5% prefer older films, and 33% consume other content.
- 31% of boomers enjoyed watching original TV programs, 34% watched new movies, 7% watched old films, and 28% watched some other content.
HBO Statistics Demographics
(Reference: enterpriseappstoday.com)
- HBO statistics predicted that in 2023, the highest volume of subscription purchases for HBO Max will be registered by people who belong to Generation Y, with a growth of 8% expected this year.
- Members of Generation X will follow at a distance with 7 percent, Generation Z will, in turn, account for 5%, and the so-called Boomers will contribute only 1%.
- The number of HBO Max active users is forecasted to exceed 100 million by the end of 2023, with the figures higher than those of both Disney+ and Hulu combined.
- Furthermore, the total operating income for HBO, which incorporates all of the revenue-generating segments under its umbrella, is estimated at $2 billion.
HBO Max Brand Awareness, Usage, Popularity, Loyalty, and Buzz
(Reference: statista.com)
- In the case of video-on-demand users in the United States, aided brand awareness for Max (HBO Max) stands at 88% after a survey in which both the logo and the name of the brand were shown to the respondents.
- A total of 33% of U.S. video-on-demand users stated that they liked Max, whereas 30% claimed to be using the platform.
- Furthermore, around 25% of the users mentioned that they are willing to re-use Max (HBO Max) sometime in the future.
- Between May and June 2023, approximately 27% of U.S. video-on-demand consumers had last interacted with Max in the media, in social media, or advertising during the previous four weeks.
Future Trends
- HBO statistics forecast an additional 7-9 million subscribers by 2024, with an emphasis on development and expansion in Asia and Africa.
- These regions are also assumptions of further evolution because of the growing popularity of streaming services.
- HBO revenues are expected to rise by 8-10% in 2025, which could result in the company earning $10.7 billion or more from subscriptions and advertisements.
- Forecasts show that the content budget will rise to $2.7 billion by 2025, which implies that the company is determined to remain relevant even in the highly competitive area of video on demand.
Conclusion
Even at the beginning of 2024, HBO is still a dominant player in traditional TV and streaming. HBO statistics reveal that the company boasts over 83 million subscribers, a phone income of almost 10 billion dollars a year, and investments in original content, which proves that HBO is an ultimate growth story.
The service’s willingness to embrace market changes without compromising its core brand, which is associated with high-end entertainment, has helped it remain relevant in a fast-paced and increasingly cluttered media environment.
FAQ.
In 2024, HBO Max subscribers viewed an average of 22 hours of content monthly. This figure, however, is somewhat lower than that of Netflix subscribers, whose average content viewing exceeded 30 more hours. The average high-end, high-quality, and solely owned by HBO content seems to keep the audience contented and engaged.
In the 75th Emmys, the cult HBO TV series Succession won six awards out of a whopping HBO’s 31 wins. This performance was consistent with every other outside the consecutive one made by HBO at the Emmys, which appeased the network for over twenty years in wins.
In 2024, the total number of HBO subscribers, including HBO Max globally, is estimated to be more than 83 million. Around 47 million subscribers live in the US, which represents 56.6% of the total subscription base.
HBO’s projected revenue is expected to reach around 9.8 billion in 2024, an increase of 6.5% from 2023. This growth is attributed to an increase in subscriptions, developmental ventures, and ad revenues from its Ad-supported tier, which earned 1.5 billion dollars in the previous years.
Most HBO Max subscribers are between 25 and 34 years old, accounting for 32.15% of the total audience. This age group is followed closely by 18-24 years old, at 29.09%. The older age group, which includes 55 to 64 and those above 65, accounts for the lowest percentage, at 6.55% and 3.73%, respectively.
Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.
