Eros Now Statistics By Fun Facts, Subscription Plans, Region, Revenue, Demographics, Referral, Users, Content Library And Engagement

Introduction

Eros Now Statistics: Established in 2012, Eros Now is one of India’s leading streaming services that operates heavily in the digital entertainment industry. The platform is managed by Eros International, which provides numerous Bollywood films, regional cinema from India, and original content that appeals to a large audience throughout India and around the world. In this digital streaming age where media consumption is being reshaped, Eros Now has strategically positioned itself as a formidable player through an extensive film library and exclusive offerings as it seeks to attract and retain subscribers.

The latest Eros Now statistics show that Eros Now has acquired a significant user base, thus indicating its stature and popularity among the players involved in the Indian entertainment sector. The growth experienced by this platform has been attributed to partnerships within different regions, such as focusing on regionalised content and enhancing customer experience, among others.

This article presents Eros Now statistics and trends on Eros Now’s current subscribers, the content it offers, and its market position. By exploring these metrics, we are able to understand the role played by Eros now in current transformations taking place in terms of digital media and how it affects the wider streaming industry altogether.

Editor’s Choice

• Across the globe, Eros Now is operating in 150 nations.
• This platform boasts about 224 million registered customers worldwide.
• Women comprise 29.02% of users, and men make up 70.98% of users on Eros Now.
• As per Eros Now statistics, the largest portion of Eros Now’s audience (40.63%) are young people between the ages of 18 to 24.
• Eros Now has an immense collection comprising more than 12,000 titles and approximately 250,000 tracks on the site.
• The number of subscriptions increased by 49% during the pandemic, generating revenue of Rs 43.5 billion.
• Out of these registered users, approximately 39.9 million have subscribed as paying customers.
• The bounce rate for its official website was recorded at 87.57%.
• In terms of subscriber volumes, Eros Now is among the top 100 most subscribed YouTube Channels in India, with over 18 million subscribers.
• According to Eros Now statistics, the usage indications on Eros Now, the majority (83.9%) use mobile devices, while only a few (16.1%) access them through desktops.

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Eros Now Fun Facts

• In India, Eros Now is among the 100 most subscribed YouTube channels, with over 18 million subscribers.
• The official website has a bounce rate of 87.57%.
• The number of visitors to the site was 1.9 million in August 2022.
• By 2023, Eros Now expanded to more than 135 countries.
• Total watch hours on the platform in 2021 were recorded at 28.1 million.
• In October 2022, visitor traffic to erosnow.com rose by 4.6% from 2.9 million in September to 3.1 million.
• The top 25 titles on Eros Now had approximately 1.3 million watch hours altogether.
• The platform’s total number of registered users worldwide is around 224.0 million.
• In addition, about 9% of viewers spend over 21 hours per week using it.
• Subscription rates increased during the pandemic by 49% and reached Rs 43.5 billion.
• As of November 29th, 2022, the channel had crossed over 4,176,957 views in just one day, thereby making it a total.
• As of now, Eros Now has around 39.9 million paying subscribers.
• Reportedly, this platform has one of the largest film libraries among OTT services.
• There are 12k titles and two hundred fifty thousand songs available on Eros Now.
• Over one hundred fifty nations employ Eros Now services.
• The platform has gathered up to 148.1 K backlinks.
• At around ten different Indian tongues, the content is supported.

Subscription Plans Of Prominent OTT Players In India

• Netflix sells a monthly subscription for INR 500.
• Netflix has a mobile-only plan costing INR 199 per month.
• Amazon Prime Video costs 129 INR for a subscription every month.
• Hotstar charges 2991 million and five lakh rupees monthly as its subscription.
• Zee5 charges only INR 99 as their monthly subscription fee.
• Sony LIV also offers a monthly subscription for INR 99.
• Eros Now is cheaper than most, and its monthly plan costs just 49 rupees.
• Alt Balaji is priced so cheaply at 34 rupees per month for a subscription bill.
• The Viu company offers a service at a low price of 50 INR per month.

Eros Now Statistics By Region

• According to Eros Now statistics, India’s contribution to erosnow.com traffic is about 60.11%, with a 5.62% increase in visitors.
• Pakistan contributes about 8.24% of the site’s traffic, with 14.53% more users on board.
• Even though only 5.01% of all online visitors are French, they have witnessed an impressive 30.54% growth in website activities.
• While Bangladesh is responsible for just 3.79% of enrolled people, it has lost 8.63% more visitors this time around.
• Meanwhile, Nepal has managed to attract the highest number of new arrivals, at a staggering figure of 2.53%, while maintaining its old folks between the years 2009 and 2010 at 47.22%.
• Out of the remaining, other countries provide around 20.31% of traffic.

Eros Now Revenue Statistics

• Eros Now revenue from the Indian division amounts to Rs. 7881 lakhs.
• The highest revenue generation was in 2021 when the United Arab Emirates contributed Rs. 15,351 lakh to Eros Now.
• According to the Eros Now statistics, financial performance report for the year under review, the total global revenue for 2021 stands at Rs.2,965 lakh.
• The projected growth in digital platform revenue for this company is expected to be around Rs. 4 billion.
• Eros Now made a very tiny income from YouTube views on November 29, 2022, ranging between $1K and $16700.
• The estimated weekly earnings from Eros Now’s YouTube channel are between $7.9 126.9K dollars.
• Eros Now had an approximate annual revenue of close to $150 million US dollars in 2023. This was a modest increase from the preceding year, prompted by rising subscriber numbers, improved engagement rates, and an enlarging content library. Consequently, the platform’s revenue growth can be attributed to the strategic emphasis on local content, which has enabled it to widen its audience across India.
• Subscription revenue remains the most significant source of income in Eros now. In 2023, subscriptions contributed about 70% of the platform’s total revenue, approximating around $105 million US dollars. Thus, Eros Now’s subscription plans are varied, comprising monthly, quarterly, and annual plans, for example. They serve different consumer segments and thus rise total revenue.
• Moreover, Eros Now earns money through adverts and subscription fees. Advertising incomes constituted about 20% of the total revenues in 2023, equivalent to approximately $30 million US dollars.

Eros Now Statistics By Demographics

(Reference: semiocast.com)

• Eros Now statistics uggest that 34.67% of its users are women, and 65.33% are men.
• The platform has broad appeal across all age demographics but resonates most with individuals aged between 18 and 24 (40.63%). An additional 31.80% belong to the 25-34 age group.
• Approximately 52% of its audience comprises individuals aged thirty-five to forty-four. Moreover, 7.09% of its users are between 45 and 54 years old.
• Furthermore, baby boomers account for 4.53%, while 3.44% fall within the 55-64-year-old category (65 years and above).

Eros Now Statistics By Referral

• Eros Now receives referrals from different sources: 6.15% have been reported as coming through news agencies and mass media houses while streaming sites bring in 45.51%.
• Google and Yahoo contribute up to 18.92%, respectively, through their search engines.
• Arts and entertainment web portals with tech sites form the remaining share of referrals among other sources, accounting for 9.61% of the total, according to a recent report.
• However, Twitter has only a small percentage, around 16.87%. On the other hand, Facebook accounts for just about one-fourth or so, around 4.58%.
• Overall, social networks account for 20.90% of Eros Now’s traffic through referrals from social media sites like Twitter and YouTube account for approximately 78.55%, leaving Facebook trailing far behind on around 4.58%.
• Other online sources, such as news media publishers and well-known mass media houses, presented 6% of these traffic sources when considered alongside traditional online television, which has brought about 45%+ of these URLs searched by people searching it over the internet nowadays.

Eros Now Website Traffic

(Source: semi.toolspur.com)

• Direct Traffic: Only users who type URLs in the browser or access the site through bookmarks account for 51.72%, the highest share this traffic has received.
• Google Organic Traffic: With 25.72% of Google traffic coming from organic searches, users find Eros Now in non-paid search results.
• YouTube: The remaining 8.08% of traffic was driven by YouTube itself, suggesting some users might have come through there.
• Sitelink: Additional links appear under some Google search results, which make up about 3.38% of the traffic.
• Lankasri: It refers to persons coming to our site via this one by 1.33% in total.
• Hungama: Partnerships or promotional links are most likely how Hungama contributes to 67.44% of this traffic from other sources.
• Google.com: On the other hand, Google.com contributes 32.56% of total visits, possibly due to paid searches or other services from Google itself.

Eros Now Device Users

(Reference: enterpriseappstoday.com)

• As per Eros Now statistics, 83.9% of the users have used Erosnow.com and its mobile application on their phones, whereas 16.1% used it from their desktops only. Over the past six months, mobile devices have recorded visits of 2.4 million, while desktop visits stood at 3.2 million during the same period. The user distribution by country is as follows:
• India: 73.8% of users, with 14.4% using desktops and 85.6% on mobile devices.
• Pakistan: 4.93% of users, 13.21% on desktops, and 86.79% on mobiles.
• USA: 3.19% of users, with 44.09% accessing via desktops and 55.91% via mobile.
• Nepal: 2.81% of users.
• Malaysia: 2.31%, including 4.05% on desktops and 95.95% on mobiles.
• In Malaysia, 4.92% of the users visit Eros Now through their desktop, while 95.08% are from their handsets.

Current Market Position Of Eros Now

• Less Interest Coverage Ratio: For the CEO who is familiar with such a position, although he began running this organisation just three years ago, this is definitely a troublesome sign. Low- interest coverage is observed in terms of EBIT, where earnings before interest and taxes for this company are not enough to pay their interest bills comfortably. One may say it is looming on debt repayment problems.
• Sales Growth is Dwindling: In the last five years, the company has witnessed a negative sales growth rate of -6.65%. The decreasing revenue figures indicate that the firm needs help to broaden its market or maintain its sales figures.
• Low Shares Owned by Promoters: The founders (promoters) hold only 16.2% shares of the company’s Share capital. Low promoter holding can mean less confidence or mistrust from these people with respect to the future growth prospects of the institution.
• Low ROE (Return on Equity): For three years now, the return on equity (ROE) for this company has been -8.74%. Such negative rates signify that the shareholders have been pulling out funds without receiving much back in exchange—a reason why one might suggest that profits are not coming forth from vendors selling the stuff they’ve invested money into.
• High Contingent Liabilities: The company has massive contingent liabilities near the Rs 659 crore mark, which could damage its financial structure should they arise later.
• Diminished Ownership Stake By Promoters: Promoter ownership has decreased by 45.9% over three years, suggesting either a loss in faith by promoters regarding prospects for growth and development in the business or perhaps they needed money urgently.

Content Library And Engagement

• Eros Now statistics, With more than 12,000 films, 5,000 musical videos, numerous original series, and short content, Eros Now offers a wide array of resources.
• The platform launched 50 new original series in 2023, a 20% increase from the 42 titles launched  in the previous year, 2022.
• This development has helped in increasing the number of subscribers while at the same time  retaining loyal customers.
• User engagement on Eros Now continued to be strong during the year 2023, with an average user  spending around 45 minutes daily on this website.
• This is anticipated to increase to about 50 minutes every day by 2024 since its user interface design, together with content recommendations, will enable easier discovery and consumption of various forms of media.

Challenges And Opportunities

• Eros Now has made steady progress, but it is competing in a harsh OTT world.
• The platform must innovate continually and build its library of content if it hopes to remain relevant and compete effectively with global giants such as Netflix and Amazon Prime Video.
• Eros Now statistics reveal the it has invested significantly in technology, which improved its streaming quality and user experience, helping to reduce churn rates and attract more users in 2023.
• Another obstacle facing Eros Now would be how to monetise their content when market prices are relatively sensitive.
• In view of 2024, the conversion of free users into paid subscribers remains the major focus area, even though the platform has found success with its ad-supported model.
• Moreover, Eros Now is likely to introduce new pricing tiers along with bundle offers, which will make them more appealing to a wider audience and result in a larger revenue base.

Conclusion

Eros Now statistics is in an excellent position to take advantage of the rising demand for digital content, especially in developing economies. It is anticipated that the platform’s focus on original programming and regional content, in addition to international expansion, will continue driving up subscriptions and revenues. By 2024, with an estimated 55 million subscribers generating revenues of 230 million US dollars, Eros Now could be consolidating its position as a top player among OTTs in India as well as globally.

In conclusion, Eros Now statistics in 2023 and projections for 2024 demonstrate that the company is growing steadily while changing with the digital world. Through further content development and improved user engagement strategies, Eros Now will remain a key player within the competitive world of online film streaming.

Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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