Digital Marketing Statistics and Facts (2025)
Updated · Apr 04, 2025
WHAT WE HAVE ON THIS PAGE
- Introduction
- Editor’s Choice
- Digital Advertising Expenditure Growth
- Digital Advertising Spending Trends
- Digital Advertising Revenue Share
- Digital Advertising Spending By Country
- The Fastest-Growing Digital Advertising Market
- Walled Garden and Open Internet Share
- Top Digital Advertising Companies
- Fastest-Growing Digital Ad Revenue
- Digital Media Budget Growth
- Product Searches Leading Channels
- Leading Digital Market Concerns
- Conclusion
Introduction
Digital Marketing Statistics: Digital marketing refers to the use of online marketing strategies that could be used to promote a wide variety of products at different scales and proportions altogether. It is currently one of the most popular marketing strategies companies of other domains use. Moreover, it is regarded as a pivotal part altogether. We will learn about Digital Marketing Statistics and relevant aspects as we go together.
Likewise, we will garner a wide variety of enterprises and their growth and learn about relevant metrics about the future of this technology.
Editor’s Choice
- Digital advertising expenditure is projected to reach $500 billion by 2026.
- The United States leads digital advertising spending with $271.2 billion in 2023.
- Peru shows the fastest digital advertising growth at 20% among all countries.
- Walled gardens dominate with a 78.3% market share compared to 21.7% for open internet in 2023.
Digital Advertising Expenditure Growth
(Reference: statista.com)
- Digital Marketing Statistics show that advertising expenditure has increased significantly over time.
- While the expenditure was $108.47 billion in 2014, it will reach $415.5 billion by the end of 2023.
- By the end of 2026, it is expected to reach almost $500 billion.
Digital Advertising Spending Trends
(Reference: statista.com)
- Digital Marketing Statistics show that digital advertising spending increases and the growth rate is predicted to decrease.
- The rate of increase is 10.7% in 2023, while the growth rate is predicted to be 9.2%.
(Reference: statista.com)
- Digital Marketing Statistics show that the share of digital advertising is increasing consistently.
- In 2018, advertising revenue was 48% and increased to 68.8% by the end of 2023.
- By the end of 2028, advertising revenue growth is predicted to be 74%.
Digital Advertising Spending By Country
(Reference: statista.com)
- Digital Marketing Statistics show that Canada, South Korea, the United Kingdom, Brazil, Germany, Australia, Japan, France, the United States, and China are the top countries that spend on digital marketing.
- The United States has the highest digital advertising spending, with $271.2 billion, followed by China with $173.56 billion, the United Kingdom with $41.24 billion, Japan with $25.61 billion, Germany with $16.69 billion, Canada with $14.91 billion, Australia with $12.56 billion, France with $10.88 billion, South Korea with $10.11 billion, Brazil with $8.96 billion.
The Fastest-Growing Digital Advertising Market
(Reference: statista.com)
- Digital Marketing Statistics show that Russia, the United States, Turkey, Chile, Mexico, India, Peru, Argentina, Indonesia, and Colombia are the fastest-growing digital advertising countries.
- Peru has a growing advertising market, with 20%, followed by Argentina with 19.2%, Chile with 17%, India with 16.5%, Colombia with 16%, Mexico with 14.5%, Russia with 13.3%, Indonesia with 12.1%, the United States with 12%, and Turkey with 12%.
(Reference: statista.com)
- Digital Marketing Statistics show that walled gardens’ market share is consistently increasing compared to open internet.
- In 2017, Walled Gardens’ market share was 67.7%, while the open internet’s was 32.3%; in 2023, the Walled Garden’s market share was 78.3%, compared to the open market share of 21.7%.
- By 2027, the walled garden market is 83.4%, and the open internet market share is 16.6%.
Top Digital Advertising Companies
(Reference: statista.com)
- Digital Marketing Statistics show that digital advertising revenue for major internet companies is projected to grow significantly from 2023 to 2027, with Google maintaining a strong lead over other platforms. The industry shows a clear trend toward increasing investment in digital ads, driven by giants like Google, Facebook, and Amazon.
- Google is projected to increase its digital ad revenue from $250.26 billion in 2023 to $340.18 billion by 2027, reflecting its dominant position in the market. In contrast, Microsoft Search & News Advertising and Tencent both have steady growth trajectories, with Microsoft projected to reach $16.71 billion and Tencent $13.18 billion by 2027.
Fastest-Growing Digital Ad Revenue
(Reference: statista.com)
- Digital Marketing Statistics retail companies, particularly Walmart’s international divisions, are experiencing some of the fastest growth in digital advertising revenue worldwide in 2023, reflecting a broader trend of traditional retailers expanding their digital advertising capabilities to compete in the online marketplace.
- Walmart Chile leads with a remarkable growth rate of 95%, highlighting its significant investment in digital advertising within the Chilean market. In contrast, Walmart USA shows a growth rate of 30%, reflecting the company’s focus on digital advertising to attract more online consumers in the U.S. market.
Digital Media Budget Growth
(Reference: statista.com)
- Digital Marketing Statistics show that digital media budgets are expected to significantly increase across various formats, particularly in advanced TV/connected TV, digital video, and paid social media, as advertisers focus on platforms that offer high engagement and targeted reach.
- Advanced TV had a significant increase with 63% of users.
- Digital video and paid social media also show strong positive trends, with a significant increase of 63%.
Product Searches Leading Channels
(Reference: statista.com)
- Digital Marketing Statistics show that online marketplaces emerged as the most popular channel for product searches worldwide, surpassing traditional in-store browsing and other digital channels. This highlights a shift towards convenience and variety that marketplaces offer.
- Marketplaces (like Amazon and eBay) lead with 31% of respondents, followed by In-store browsing with 18%, Search Engines, and Direct-to-Consumer (DTC) Branded Sites with 14%, and Retailer Sites with 12% share.
Leading Digital Market Concerns
(Reference: statista.com)
- Digital Marketing Statistics show that the primary concern for digital advertisers globally was effectively reaching target audiences at scale, reflecting the industry’s focus on maximizing campaign reach and precision in targeting amidst a highly competitive landscape.
- Reaching Target Audiences Effectively tops the list with 53% of respondents, followed by Maximizing Return on Advertising Spend (ROAS) with 51%, Brand Safety and Suitability with 49%, viewability Concerns with 45%, Evolving Privacy Regulations with 42%, reputational Impact of Tracking Technologies with 39%, and Consumer Fatigue and Measuring Effectiveness with 38%.
Conclusion
Digital marketing has evolved into a powerhouse industry. The industry is marked by the dominance of major players like Google and Facebook while emerging AI automation and influencer marketing trends continue to reshape the landscape. Digital Marketing Statistics show unprecedented growth across various channels and sectors. The data reveals a clear shift toward digital platforms, with significant investments in social media, video content, and mobile advertising.
As we look ahead, the industry shows no signs of slowing, with projections indicating continued growth and evolution in how businesses connect with their audiences digitally.
Joseph D'Souza founded Sci-Tech Today as a personal passion project to share statistics, expert analysis, product reviews, and experiences with tech gadgets. Over time, it evolved into a full-scale tech blog specializing in core science and technology. Founded in 2004 by Joseph D’Souza, Sci-Tech Today has become a leading voice in the realms of science and technology. This platform is dedicated to delivering in-depth, well-researched statistics, facts, charts, and graphs that industry experts rigorously verify. The aim is to illuminate the complexities of technological innovations and scientific discoveries through clear and comprehensive information.
