Apple Statistics By Demographics, Watch, Services, Web Traffic, Sales, Social Media Traffic, Market And Revenue

Introduction

Apple Statistics: Apple Inc. is a United States-based international organization and a technology company headquartered in Cupertino, California, in Silicon Valley. Apple is well known for its software, services, and consumer electronics. Apple’s products include the iPad, Mac, Apple Watch, Vision Pro, iPhone, and Apple TV. Apple is also known for its software products like watchOS, macOS, iPadOS, iOS, tvOS, and visionOS as well.

The services that Apple company provides include Apple Card, Apple TV+, iCloud, Apple iPad, and Apple Music. Apple is the world’s biggest organization capitalization except Microsoft, which has the position between Jan 2024 and June 2024. Let us shed more light on “Apple Statistics” through this article.

Editor’s Choice

• Apple’s net sales in the United States were approximately $50.43 billion in the first quarter of 2023.
• According to Apple Statistics, Apple TV user statistics by population share were 12.9% in 2024, 13.3% in 2025, and 13.8% in 2026.
• As of March 2024, the iPhone has a 24.39% market share in China.
• Apple News has 125 million active users. While not the most popular service, its user count has grown from 115 million in 2021 to 125 million in 2022, according to Apple Statistics.
• By March 2024, it is expected that over 42% of Apple’s net sales will come from the US, and 25% will come from Europe.
• As of 2024, the iPhone holds a 28.46% market share in the global smartphone market.
• In 2023, Apple made $383.29 billion worldwide, with about 52% coming from iPhone sales.
• Apple earned $29.92 billion from marketable securities maturing and $107.4 billion from selling these securities.
• In 2023, iPhone sales decreased to 231.3 million units compared to the previous year.
• Apple is expected to earn around $119.6 billion in the first quarter of 2024.
• By October 2023, California is expected to have the highest number of Apple stores, around 54.
• The iPhone 15 Pro Max is predicted to be the most popular model in the iPhone 15 series, making up 35% to 40% of all shipments in 2023.
• Apple Statistics stated that Apple holds about 20.5% of the smartphone market share.
• Apple’s total brand value was approximately $880.5 billion.
• Facebook provides 8.61% of the traffic, and LinkedIn contributes 7.34%.
• By the end of 2023, Apple had around 161,000 full-time employees.
• By the end of 2025, Apple’s service revenue is projected to reach $50 billion.

Apple Products, Services and Software

Products

• iPhone- The iPhone is a smartphone that runs on iOS. It features Siri, Touch ID, Apple Pay, and Face ID on some models.2020 Models: iPhone 12, 12 mini, 12 Pro, and 12 Pro Max (all with 5G).
• iPad – The iPad is a versatile tablet running iOS, including iPad Pro, iPad, and iPad mini.2020 Update: New iPad Air with the A14 Bionic chip.
• Mac—The Mac is a Desktop and laptop computer running macOS. The Models are iMac (21.5-inch, 27-inch Retina 4K and 5K), iMac Pro, Mac mini, and Mac Pro. There is also a new MacBook Air with a Retina display and Touch ID, plus a faster Mac mini.
• Other Products – Beats headphones, displays, storage options. Apple TV, Apple Watch, iPod touch. HomePod mini (2020), HomePod (2017), AirPower (2017), Apple Watch Series 3 (2017), Apple TV 4K (2017).

Operating Systems

• iOS: For iPhones and iPads. Latest update (2020): iOS 14 has better photo and camera features, improved Siri, and new iPad features.
• macOS: For Macs. Latest update (2017): New storage, video, and graphics improvements.
• watchOS: For Apple Watch. Latest update (2020): Apple Watch SE with a helpful Siri watch face, better music options, and personalized activity coaching.
• tvOS: For Apple TV. Based on iOS, it allows developers to create new apps and games.

Services

Digital Content and Services:

• iTunes Store: Buy and download music and videos.
• Apple TV: Stream TV shows and movies.
• App Store: Download apps and in-app purchases for iOS devices.
• Mac App Store: Download and install Mac apps.
• TV App Store: Access games and apps for Apple TV.
• iBooks Store: Read e-books on iOS devices and Macs.
• Apple Music: Stream unlimited music with on-demand radio stations.
• iCloud: Cloud storage for photos, music, contacts, email, documents, and calendars. Includes iCloud Drive, Find My iPhone, iCloud Keychain, Family Sharing, iCloud Photo Library, Notes, Find My Friends, and iCloud Backup.
• AppleCare: Support and protection plans, including the AppleCare Protection Plan (APP) and AppleCare+ (AC+).
• Apple Pay is a secure way to make payments using debit and credit cards. It works with contactless payment systems.

This version breaks down the information in a straightforward way while keeping the core details intact.

Apple Facts and Figures

• Active Patents – Apple Inc. has 72,054 patents worldwide, with over 55,000 still active. In 2021, Apple received more than 2,500 patents in the US, while only six other companies received more that year.
• Acquisitions – Since its founding, Apple has made 107 acquisitions, spending nearly $29 billion. These include purchases in areas like music technology, artificial intelligence, and image recognition. A major acquisition was Beats Electronics for $3 billion in 2014.
• Shareholder Returns – Apple pays a quarterly dividend of $0.23 per share, giving a dividend yield of 0.70%. In fiscal 2022, Apple spent about $90 billion on buying back its stock, and this amount is expected to be over $100 billion this year.
• Mac Users – By the end of fiscal 2022, Apple had over 100 million Mac users worldwide. In the latest quarter, Mac computers earned $11.5 billion in revenue, up from $9.18 billion the year before.
• First Apple Computer – The first Apple computer, the Apple I, was sold in July 1976 for $666.66, which was more expensive than today’s iPhone 13.
• Steve Jobs’ Departure and Return – Steve Jobs, co-founder of Apple, was fired in 1985 after disagreements with the CEO and Board of Directors. He returned as CEO in 1997.
• Microsoft’s Investment – In 1997, shortly after Jobs returned, Apple was nearly bankrupt. Microsoft’s Bill Gates invested $150 million to help save the company.
• Steve Jobs’ Salary – For more than ten years, Steve Jobs earned just $1 per year as CEO of Apple.
• Despite this, he was worth over $10 billion when he passed away in 2011 because of his shares in Apple.
• Cash Reserves: As of March 2022, Apple held $202.5 billion in cash and investments, which is 7.4% of the total cash held by S&P 500 companies. This is nearly a 4% increase from 2021.
• In comparison, Alphabet has $169.2 billion in cash and investments, while Microsoft has $132.3 billion, making up 5% of the S&P 500’s cash.
• Historical Cash Reserves: In the past, Apple had three times more cash than the US government and over twice as much as the UK. At that time, the US government had $48.5 billion in reserves.
• The iPad’s popularity increased thanks to its Retina Display, which is made by Samsung, a major competitor of Apple.
• In 1994, Apple launched the first digital color camera, called the Apple QuickTake 100. It cost under $1,000 and had a 640×480-pixel CCD that could store up to eight images.

(Reference: statista.com)

Apple faces competition from various companies depending on the product category:

• Smartphones: Samsung is Apple’s biggest rival in the global smartphone market. Both companies compete heavily, with Samsung having a large share and Apple also making strong sales.
• Personal Computers (PCs): In the PC market, Apple competes with several brands, such as Dell, HP, Lenovo, and Microsoft. Apple has a solid presence but has yet to lead the market compared to these other companies.
• Tablets: Apple is the top player in the tablet market, with competitors including Samsung, Huawei, and Amazon. Apple stays ahead of the competition with its iPad products.
• Smartwatches: Apple leads the smartwatch market with its Apple Watch. Key competitors include Samsung, Fitbit (owned by Google), and Garmin.

To sum up, Samsung is Apple’s major competitor across different product areas, while Apple maintains a leading position in tablets and smartwatches.

Apple Revenue Statistics

• Apple’s yearly revenue was $383.29 billion in 2023, down almost 2.8 percent from the previous year.

(Reference: backlinko.com) 

• Apple’s quarterly revenue was $90.75 billion in Q2 2024, representing an almost 4.31% year-over-year decrease.

(Reference: backlinko.com) 

• Apple’s second-biggest revenue source is its services sector, which includes income from the App Store, iTunes Store, AppleCare, Apple Pay, and other services.
• In the second quarter of 2024, Apple made $23.87 billion from services, as per Apple Statistics.
• This is 26.3% of the company’s total revenue for that quarter and is the highest revenue Apple has ever earned from its services.

(Reference: backlinko.com) 

• Apple’s earnings from wearables, home products, and accessories come from sales of the Apple Watch, wireless headphones, HomePod, Apple TV, and other accessories, as stated by Apple Statistics.
• In the second quarter of 2024, Apple made $7.91 billion from these products. This represents 8.72% of the company’s total revenue for the quarter, which is more than what they earned from Mac sales ($7.45 billion) or iPad sales ($5.56 billion).

(Reference: backlinko.com) 

• In the second quarter of 2024, Apple’s Mac sales hit $7.45 billion, which was 8.21% of the company’s total revenue for that quarter.
• According to Apple Statistics, in the second quarter of 2024, Apple earned $5.56 billion from iPad sales, which made up 6.13% of the company’s total revenue for that quarter.

Here’s a Breakdown of Apple’s Revenue By Region:

• The Americas: This region brought in $37.27 billion, which is 41.07% of Apple’s total revenue. Revenue from the Americas dropped by 1.35% over the past year.
• Europe: Europe is Apple’s second-biggest market, with $24.12 billion in revenue, accounting for 26.58% of the total.
• Greater China: The Greater China market generated $16.37 billion, representing 18.04% of Apple’s revenue for the quarter.
• Japan: Apple’s revenue in Japan was $6.26 billion, or 6.9% of the total revenue.
• Rest of Asia Pacific: This region contributed $6.72 billion, which is 7.41% of Apple’s total revenue for the quarter.

Apple Stock Market Statistics

• Valuation
  

  Measures

• Stock Price History

• Share Statistics

• Dividends & Splits

Apple Statistics By Traffic Sources

(Reference: coolest-gadgets.com)

• According to Apple Statistics, 47.59% of traffic to apple.com comes from organic searches.
• Direct traffic is next, representing 35.83%, followed by 8.61% from referral links.

Other sources of traffic include:

• Social media: 3.0%
• Paid search ads: 2.41%
• Email: 1.29%
• Display ads: 1.24%

Apple Sales Statistics

• iPhone sales are stated for almost 50.46% of Apple’s quarterly revenue in Q2 2024, which amounted to $45.96 billion.

(Reference: backlinko.com) 

• The iPhone section remains the biggest section in terms of sales to Apple to date. Following is the detailed breakdown of iPhone sales from Q1 2018 that also includes the revenue of Apple:

• The following chart shows the Apple Mac and Macbook sales from 2017 to 2024.

(Reference: wallstreetzen.com)

• Apple sold almost 21.7 million Macs and Macbooks in 2022, which was down from 29 million in 2022.
• Around 24% of the households in the United States have a Macbook.

(Reference: wallstreetzen.com)

• Apple sold almost 38.3 million Apple Watches in 2023, which came down from 53.9 million in 2022.

Apple Statistics By Social Media Traffic

(Reference: coolest-gadgets.com)

• YouTube brings the most traffic to apple.com from social media, making up 28.21%.
• Facebook provides 8.61% of the traffic, and LinkedIn contributes 7.34%.
• Other social media networks together account for 17.53% of the traffic.
• Twitter and Reddit contribute 22.32% and 15.99% of the traffic, respectively.

Apple TV Statistics

(Reference: coolest-gadgets.com)

• According to Apple Statistics, almost 42.1 million people globally use Apple TV or 12.4% of the population.
• Apple TV users are going to grow in the future, reaching 44.1 million in 2024, 45.9 million in 2025, and 47.7 million in 2026.
• Apple TV users’ statistics by population share was 12.9% in 2024, 13.3% in 2025, and 13.8% in 2026, as per Apple Statistics.

Apple Statistics By Web Traffic

• As of January 20, 2024, the United States was the top country for visits to Apple.com, accounting for 33.18% of the total traffic. It also saw the highest increase, with a 1.4% growth in the number of visitors.

Other countries and their traffic contributions were:

• Japan: 5.57% (+4.8%)
• The United Kingdom: 4.9% (+3.61%)
• Canada: 4.02% (+1.04%)
• China: 3.89% (-4.61%)
• Together, the rest of the countries made up 48.44% of the total web traffic.

Apple Services Statistics

• In the first quarter of 2022, Apple earned $20.77 billion from iTunes, software, and services.
• In comparison, Apple made $19.56 billion from its services and software in the same quarter.
• According to Apple Statistics, Apple’s revenue from services had slightly decreased to $19.19 billion by the last quarter of 2022.
• In 2022, Apple Services earned $78 billion in revenue.

To compare:

• In 2021, Apple Services made $68.4 billion.
• In 2020, it generated $53.6 billion.
• For iPhone apps on the Apple App Store, Tinder was the top earner globally, making $37.58 million in 2022. The second highest-earning app was TikTok, which brought in $35.14 million.

• The famous section of apps on the Apple App Store is gaming applications, which make up 12.68% of all the applications available.
• The second most common category is business apps, which represent 10.35% of the total apps on the store.

• Apple earned $29.92 billion from marketable securities maturing and $107.4 billion from selling these securities.
• In 2021, Apple made $59.02 billion from securities maturing and $47.46 billion from their sale.
• According to Loup Ventures, more than half of Apple users use Apple Pay. The number of active Apple Pay users grew from 337 million in 2017 to 631 million.
• Apple Music is the second most popular music streaming service worldwide, with over 88 million users.
• It ranks just behind Spotify and is liked by many Apple users for its high-quality sound and features.
• Apple News has 125 million active users. While not the most popular service, its user count has grown from 115 million in 2021 to 125 million in 2022, according to Apple Statistics.
• Apple invested $6 billion in Apple TV+, but it struggled to compete with established services like Netflix, Amazon, and Disney. To boost its user base, Apple offers a one-year free subscription to new iPhone and iPad owners.
• Over 660 million Apple users use Siri. This is an increase from 585 million users in 2019, with a growth of 75 million the following year.
• Apple last updated Siri’s user numbers in 2020, but the company has improved Siri’s accuracy from 66% to 87%.

Apple Watch Statistics

(Reference: coolest-gadgets.com)

• According to the data, there are currently 28.4 million Apple Watch users in the United States, with a growth rate of 7.9%.
• According to Apple Statistics, this number is expected to rise to 30.3 million
• by the end of 2024.
• The number of users is projected to continue increasing in the following years, reaching 31.9 million in 2025 and 33.4 million in 2026.

Apple Statistics By Device Traffic

• In January 2024, apple.com saw 39.94% of its traffic from desktop computers and 60.06% from mobile devices.
• The United States had the highest traffic, making up 36.78% of the total, with 315.21 million visits. Among these, 43.11% used desktops, and 56.89% used mobile devices.

Traffic from other countries included:

• India: 4.99% (42.81 million visits), with 28.34% using desktops and 71.66% using mobiles.
• Japan: 4.29% (36.77 million visits), with 42.94% using desktops and 57.06% using mobiles.
• The United Kingdom: 4.03% (34.57 million visits), with 50.03% using desktops and 49.97% using mobiles.
• Brazil: 3.43% (29.39 million visits), with 31.76% using desktops and 68.24% using mobiles.

iPhone 15 Statistics

• The iPhone 15 launched globally with great excitement, leading to long lines at Apple stores in the US, China, India, and Europe.
• Apple saw its highest sales in the third quarter of 2023 thanks to the release of the iPhone 15.
• iPhone 15’s Surge in China – In the first few hours after the iPhone 15 launch, sales jumped by 253% compared to the previous year, according to JD.com, a major online retailer in China, as per Apple Statistics.
• iPhone 15’s Global Pre-Order Success—Pre-orders for the iPhone 15 have been 10% to 12% higher than pre-orders for the iPhone 14.
• iPhone 15 Pro Max Expected to Lead Sales – The iPhone 15 Pro Max is predicted to be the most popular model in the iPhone 15 series, making up 35% to 40% of all shipments in 2023. Shipments of the iPhone 15 Pro Max are expected to increase by about 10% compared to the iPhone 14 Pro Max.
• Since the iPhone 14 Pro Max was the top-selling smartphone globally in the first half of the year, it suggests that people like larger screens!
• As of January 2024, the iPhone 15 Pro Max has the highest global adoption rate at 3.64%.

Apple Statistics By Demographics

(Reference: coolest-gadgets.com)

• According to Apple’s data, the largest group of users on Apple.com is aged 25 to 34 years, representing 32.17% of the total.
• Around 20.78% of users are between 35 and 44 years old, according to Apple Statistics.
• 55% of the site’s visitors are users aged 18 to 24, while those aged 45 to 54 account for 14.39%.
• Additionally, 84% of users are between 55 and 64 years old, and 5.27% are 65 years or older.
• For gender, 58.02% of users are male, and 41.98% are female.

Apple Stores And Popular Apple App Store Categories Statistics

(Reference: coolest-gadgets.com)

• As of October 2023, there are more than 270 Apple stores in major states across the US.
• Apple Statistics surveyed that California has the most Apple stores, with about 54 locations.

Other states and their number of stores are:

• New York: 23
• Florida: 18
• Texas: 17
• New Jersey: 12
• Massachusetts: 11
• Illinois: 9
• Pennsylvania: 8
• Ohio: 8

(Reference: coolest-gadgets.com)

In the 3rd quarter of 2023, the top app store categories in the US were:

• Games: 339,568
• Business: 224,740
• Education: 193,687
• Lifestyle: 191,230
• Utilities: 143,422
• Health and Fitness: 80,424
• Productivity: 72,158

The less popular categories included:

• Navigation: 23,457
• Stickers: 25,467
• News: 39,765
• Reference: 41,999

Employee Benefits at Apple

Apple is famous for both its innovative products and its great employee benefits. Here are the top 10 perks that stand out:

• Company-Wide Music Events – Apple organizes special music events just for employees, where they can enjoy music and build a sense of community.
• Fertility Support – Apple offers fertility assistance, including services like egg freezing, to help employees with the costs of starting a family.
• Health Insurance Choices – Employees can choose between UHC or Aetna health insurance plans, with or without a Health Savings Account (HSA), ensuring they get the coverage they need.
• Gym Access and Discounts—The on-site gym is open to employees for just $9 per pay period, encouraging a healthy lifestyle.
• Parental Leave – Apple provides up to 6 weeks of paternity leave and 16 weeks of maternity leave, supporting new parents during their time off.
• HSA Contributions – Apple contributes $750 each year to employees’ Health Savings Accounts to help cover medical costs.
• Paid Time Off – Employees get 12 days of paid vacation or personal time and 12 days of sick leave each year to rest and recover.
• Wellness Reimbursement – Apple reimburses up to $360 per year for gym or wellness expenses, which is $30 each month.
• Employee Assistance Program—This program includes benefits like accidental death and dismemberment insurance, free snacks worth $730 annually, and access to gender-neutral restrooms.
• Financial and Retirement Benefits – Apple offers a Stock Purchase Program with up to a 15% discount, a 401(k) plan with a generous company match, and various accounts and plans to help with long-term financial health.

Cost of iPhone For Each Household

(Source: enterpriseappstoday.com)

• In the above chart, we can see the iPhone for each wallet: 64 GB, 128GB, 256GB, 512GB, and 1TB.

Apple Market Share Statistics

• As of 2024, the iPhone holds a 28.46% market share in the global smartphone market.
• As of March 2024, the iPhone’s market share in India is 4.02%.
• In China, the iPhone has a 24.43% market share.
• In the US, the iPhone has a 59.08% market share.

(Reference: demandsage.com)

• Between June 2021 and March 2024, the iPhone averaged a 55.94% market share in the United States.
• According to Apple Statistics, the iPhone had a 24.39% market share in China as of March 2024.
• In the following table, we can see the iPhone Market Share in China between March 2023 and March 2024:

Conclusion

Apple now holds over 50% of the global market. Even with store closures during the lockdown, the company still achieved impressive revenue within two years after COVID-19.Apple is renowned for its emphasis on security and the distinctiveness of its products. Today, you can have a smart home where all Apple devices are connected and controlled by voice commands. Therefore, in 2023, buying Apple products is still a great choice! We have shed enough light on Apple Statistics through this article.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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