Antivirus Statistics By Software Market, Technology, Pay Users, User Share, Types And Features

Introduction

Antivirus Statistics: In the digital age, Cybersecurity has become a top priority for both individuals and organizations. Antivirus software plays a crucial role in protecting devices from a wide range of threats, including viruses, malware, ransomware, and phishing attacks. As cyber threats continue to evolve in complexity and frequency, the demand for effective antivirus solutions has grown significantly.

In 2024, the antivirus market is witnessing substantial growth, with increased adoption across various sectors and regions. This introduction provides an overview of the key statistics and trends in the antivirus industry, highlighting its importance in safeguarding digital environments worldwide.

Editor’s Choice

• The antivirus software industry remains a growing USD 4.9 billion market, driven by the need to prevent cybercrime and data breaches.
• The United States leads in market share, accounting for around 35% of the total revenue, which translates to USD 1.72 billion.
• In recent years, over half of Americans have used built-in antivirus software or none at all, while about 121 million adults prefer third-party antivirus software instead.
• Antivirus Statistics show that around 17% of adults have antivirus software installed on their mobile phones to protect against threats and malware.
• In the next six months, about 17 million people who currently don’t use antivirus software plan to start using it, representing a 14% increase in users.
• Antivirus Statistics further state that around 88% of Americans believe that antivirus software works well and effectively protects their devices.
• Notably, 72% of users choose free versions, while 28% pick paid options for better features and customer support.
• As of 2024, almost 90% of U.S. small to medium-sized businesses use antivirus software, a 5% increase from last year.
• Antivirus Statistics further state that small businesses spend about USD 1,500 yearly on antivirus software, while large companies spend over USD 10,000 on full security suites.
• Nearly 67% of U.S. smartphone users have antivirus apps, which generate USD 850 million globally, with USD 297 million from the U.S.
• Meanwhile, 55% of antivirus companies are using A.I. and ML to improve threat detection and speed up response times.
• There is a noticeable shift towards cloud-based antivirus solutions, which are expected to account for 40% of the total antivirus market share by the end of 2024.

General Antivirus Statistics

• Norton AntiVirus leads among paid users, while McAfee is the favorite free antivirus option.
• However, before June 2024, only 3% of the population used Kaspersky, which was later banned in the U.S.
• With many data breaches, identity thefts, and other digital threats, almost 90% of Americans believe computers must have antivirus protection for safety.
• Antivirus use for cryptocurrency transactions has risen in the last two years, while the use for securing remote work connections has decreased by 50%.
• Antivirus Statistics further states that the number of people citing work requirements dropped by 50%, likely because remote working decreased after the pandemic.
• Antivirus programs typically detect and stop 99.5% of known malware, making them a dependable first defense against common cyber threats like viruses, ransomware, and spyware.
• 88% of Americans believe that antivirus software works well and effectively protects their devices.
• These technologies allow real-time analysis of suspicious files, resulting in quicker responses and 20% fewer successful cyberattacks than before.
• As of 2024, about 0.5% of advanced or new threats can still get past the best antivirus programs.
• Popular antivirus options like Bitdefender and Avira often protect against nearly 100% of these attacks, making them highly effective for users looking to safeguard their devices.

Most Appealing Features Of Antivirus

• In 2024, American people are more worried about several online threats, so 20% of U.S. people prefer using antivirus software for identity theft protection.
• Similarly, other effective features of antivirus software are VPN (17%), Secure browser (16%), Firewalls or network protection (15%), Password manager (9%), System performance optimization (6%), Encrypted cloud storage (5%), Parental controls (2%), and others or none of the above (10%).

Antivirus Software Market Statistics

(Reference: statista.com)

• According to Statista insights, the global antivirus software market is expected to decrease, reaching USD 3.5 billion in revenue by 2024.
• This represents a projected decline of USD 270 million compared to 2018 when the market size was larger.

(Source: market.us)

• The global antivirus software market for Windows, MacOS, and Linux will reach USD 6.2 million by 2033, up from USD 4.2 million in 2023.
• This represents a strong annual growth rate of 4.0% from 2024 to 2033.
• The estimated Antivirus Software Market size in 2024 will be approximately USD 4.4 million.
• As mentioned in Antivirus Statistics, large enterprises dominate the market with over 54% share because they invest heavily in cybersecurity measures.
• Besides, Windows holds over 70% of the market share, mainly due to its large number of users worldwide.
• In 2024, endpoint protection leads with over 50% market share, highlighting the importance of securing individual devices against threats.
• Driven by the need to protect sensitive data, the finance segment holds over 26% share.

Antivirus Statistics By Technology

(Reference: techopedia.com)

• In 2023, 6sense data analyses further report that Symantec Norton holds the largest market share at 23.73%, with Kaspersky close behind at 21.95%.
• Other key players include Sophos, which has 18.87%, McAfee Cloud Security (12.47%), and ESET (4.93)%.

Mobile Antivirus Market Statistics

(Source: techopedia.com)

• A report by Technopedia shows that the mobile antivirus market is expected to grow from USD 727.8 million in 2023 to USD 824.4 million by 2029 at a 2.1% compound annual growth rate (CAGR).
• Kaspersky, a major antivirus provider, reports that in 2023, the Google Play Store hosted malware-infected apps, which were downloaded over 600 million times.
• In Fiscal year 2023, 74.8% of Android users used an antivirus, followed by Apple/iOS (24.1%) and other O.S. (1.1%).

Antivirus Pay Users Statistics

(Source: security.org)

• Around 43% of American people are currently using third-party antivirus software subscriptions to monitor their web browsing devices.
• Meanwhile, another 54% are still using the system’s default antivirus software or nothing.
• On the other hand, 3% still need to decide whether to pay for their service.

(Reference: security.org)

• Antivirus Statistics also show that in the next six months, almost 12% of American people will start using third-party antivirus software.
• Additionally, 24% of people may or may not be taking any antivirus, while 64% of people are going to wait to add any antivirus plan in the coming months.

Most Popular Antivirus Statistics By User Share

• In 2024, Norton remains the top choice for those paying for antivirus services in a competitive and fragmented market, accounting for 29% of paid users and 6% of free users.
• Meanwhile, McAfee secured the second position, with 23% paid and 19% free users during the same period.

Similarly, the table below shows other providers shared by paid users and free users:

Antivirus Statistics By Usage

(Source: security.org)

• In 2024, third-party antivirus software was mostly used by desktop and laptop users, resulting in 49%.
• Meanwhile, based on other device types, 18% of people in the United States of America use antivirus software on tablets, and 17% use it on mobile phones.
• Antivirus Statistics further state that around 48% of American people used antivirus software on Windows, followed by 31% (macOS) and 24% (others).

Antivirus Website Traffic Statistics

(Source: similarweb.com)

• As of July 2024, the total number of website visits to antivirus-news.com has reached 2.2 million, down by 5.55% from last month and securing an 86.13% bounce rate.
• In the past three months, antivirusguide.com’s global ranking improved from 188,351 to 161,660, showing a significant rise in its position.
• However, YouTube had the highest social media referral rate, with a 100% share on antivirusguide.com.

By Country

(Reference: similarweb.com)

• Antivirus Statistics for July 2024 state that the United States of America had 23.31% of the website’s total traffic, which has increased by 26.95%.
• During the same duration, other countries recorded the following contribution in total traffic: Germany: 8.46% (+14.53%), Italy: 6.58% (-27.35%), Poland: 6.08% (+127.4%), and France: 5.47% (+0.81%).
• Other countries togetherly made up around 49.1% of visitors shared on antivirusguide.com.

By Demographics

(Reference: similarweb.com)

• As of July 2024, the Antivirus Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, which is 22.76%.
• 19.75% of antivirusguide.com website users are aged 25 to 34 years.
• In contrast, 17% and 16.98% belong to users aged 18 to 24 and 45 to 54, respectively.
• Around 13.78% of website users are aged from 55 to 64 years.
• Users aged 65+ years contributed around 9.73% of user shares of antivirusguide.com.
• Similarly, male and female users of this website were 65.47% and 34.53%, respectively.

By Traffic Source

(Reference: similarweb.com)

• Antivirus Statistics further elaborates that paid search generated the highest traffic rate to antivirusguide.com, accounting for 55.05%.
• Almost 24% of the share comprises direct traffic searches, while 12.98% is from organic searches.
• Others are followed by referrals (5.49%), social (1.72%), display (0.69%), and mail (0.08%).

Types Of Antivirus Statistics In The U.S.

(Reference: support.microsoft.com)

#1. By Norton LifeLock

• In 2024, Norton Antivirus will control 13% of the global market, generating about USD 1.6 billion in revenue for Norton LifeLock, up 5% from last year.
• On the other hand, Norton Antivirus has around 50 million active users worldwide.
• Antivirus statistics elaborate that 40% of users are in North America, 30% are in Europe, 20% are in Asia-Pacific, and 10% are in Latin America and Africa.
• In the same year, Norton Antivirus detected 99.8% of known malware and 99.6% of zero-day threats in independent tests.
• Around 85% of Norton users are happy due to ease of use and good support, and 70% of users are likely to renew, showing strong loyalty to the brand.
• In recent years, Norton 360 costs USD 39.99 per year for one device.
• The Deluxe plan for five devices is USD 49.99, and the Premium plan with extra features is USD 99.99 annually.
• The expansion has boosted Norton’s presence in mobile and IoT security, adding USD 300 million in extra revenue.

#2. By Avira Antivirus

• Avira Antivirus holds approximately 3.5% of the global antivirus software market in 2024 to date.
• The total revenue generated by this antivirus platform is around USD 240 million by year-end.
• Avira Antivirus has a global user base of over 100 million active users.
• Avira continues to maintain a high malware detection rate, successfully identifying and neutralizing 98.9% of threats in independent tests conducted in 2024.
• About 85% of Avira users choose the free version, while 15% prefer the paid version for extra features and support.
• According to Avira Antivirus Statistics, Avira’s mobile security now protects 20 million devices, and mobile users have grown by 10% compared to last year.
• Avira enjoys a customer satisfaction rate of 87% in 2024.

#3. By AVG Antivirus

(Source: 6sense.com)

• In 2024, over 589 companies worldwide began using AVG Antivirus as their antivirus tool.
• AVG Antivirus holds a 0.96% market share and competes with 38 other tools in the antivirus category.
• Most companies using AVG Antivirus are in the United States, with 254 customers, making up 49.22%.
• Other countries’ shares are followed by the Netherlands, which has 110 (21.32%), and the U.K., which has 47 (9.11%).

#4. By CyRadar Antivirus

(Source: cyradar.com)

• As of 2024, Cyradar’s revenue will reach USD 15 million, up from USD 12 million in 2023, marking a 25% year-over-year growth.
• Business clients make up 70% of CyRadar Antivirus's revenue, mainly through their subscription services.
• CyRadar Antivirus Statistics show that it currently holds a 2.5% market share in the global antivirus market, reflecting an increase from 2% in 2023.
• As of 2024, CyRadar Antivirus serves over 5 million active users worldwide, 45% of whom are located in Southeast Asia.
• CyRadar Antivirus boasts a 98.7% malware detection rate, and its real-time protection feature has successfully blocked over 250,000 threats per month.
• Customer satisfaction has improved, with 85% of users reporting high satisfaction with the products and services.
• Similarly, CyRadar Antivirus is available in over 40 countries, with recent expansions into European and North American markets.

#5. By Avast Antivirus

• Avast Antivirus Statistics show that Avast’s global revenue for 2024 is projected to reach approximately USD 950 million, reflecting a steady growth rate of around 4% compared to the previous year.
• Avast now has over 435 million active users globally, and more than 60% of its revenue comes from Europe and North America.
• Avast’s VPN services, using AES-256-bit encryption, experienced a 12% increase in subscriptions, showing rising concerns about online privacy.
• Meanwhile, Avast controls about 6.5% of the global antivirus market and ranks among the top five providers in the cybersecurity industry.
• In recent years, Avast has heavily invested in A.I. and machine learning, which are now integrated into 80% of its products, improving threat detection and response.
• Avast’s mobile security products account for 20% of revenue, which shows the importance of protecting smartphones and tablets.
• More than 400 million users are now using Avast globally.
• So far, they have raised USD 100 million in funding, bringing the company’s valuation to USD 2,865.9 million.
• Avast is growing its partnerships with major tech companies, which now contribute about 10% of the company’s total revenue.

#6. By McAfee Antivirus

(Source: safetydetectives.com)

• The most popular antivirus among paying antivirus users are Norton and McAfee.
• McAfee Antivirus version offers better VPN services, stronger identity theft protection, and advanced tools to defend against ransomware attacks.
• McAfee’s real-time threat detection feature identified and neutralized over 2.8 billion threats globally in 2024, resulting in a 15% increase from 2023.
• Moreover, in 2024, firewalls blocked 1.2 billion unauthorized access attempts, reflecting a 20% rise in cyber intrusion attempts.
• McAfee’s ransomware tools safeguarded over 200 million devices, cutting successful ransomware attacks by 18% compared to last year.
• McAfee Antivirus Statistics also show that the VPN service saw a 25% increase, with over 50 million users relying on it for secure browsing.
• As of 2024, McAfee’s mobile security app will reach up to 80 million downloads, reflecting its growing popularity among users.
• Whereas the password manager will secure over 150 million passwords by the year’s end.
• Similarly, to date, McAfee’s web protection services have blocked 1.5 billion malicious websites.
• Conversely, around 70% of McAfee’s enterprise customers adopted their cloud security solutions for enhanced protection.

Third-party Antivirus Software Features Statistics By User Share

• Antivirus Statistics also reports that 59% of users use antivirus software because of effective firewall or network protection in 2024.
• It ranks among the top 10 antivirus software providers worldwide.
• Moreover, in the same duration, other antivirus users share based on features of antivirus software are followed by 51% (secured browser), 38% (system performance optimization), 32% (password manager), 29% (VPN), 27% (Identity theft protection), 19% (Parental controls), and encrypted cloud storage (16%).
• In contrast, 21% of third-party antivirus users do not consider any of the above features necessary for antivirus software.
• The top industries using AVG Antivirus in 2024 are Cloud Services (19%), Consulting (13%), and Cybersecurity (13%), highlighting its popularity in these sectors for protection.

Major Antivirus Software Market Statistics By Market Share

(Reference: statista.com)

• A Statista report analysis further states that in 2024, Trend Micro led the global endpoint protection software market with a 17.48% share.
• Meanwhile, Antivirus Statistics details the other vendor share in the endpoint protection software market worldwide: Symantec (12.89%), Windows Defender (9.72%), McAfee VirusScan (8.99%), and Crowdstrike (4.52%).
• Other antivirus software market shares together capture a share of 46.4%.

Distribution Of Malware Infections Share To Desktops By Type

• Antivirus Statistics 2024 show that Trojan horses cause 43% of desktop infections, tricking users by pretending to be legitimate software.
• Furthermore, for desktop and laptop computers, the most common infections were PUPS (28%), Worms (15%), Ransomware (10%), and Spyware and Adware (4%).

Most Exploited Application Statistics

• In 2024, Microsoft Office is the most targeted application, with 36% of exploits.
• Web browsers make up 28% of exploited apps, followed by Google Chrome, which leads with 15%, Mozilla Firefox, which is 8%, and Microsoft Edge, which is 5%.
• Antivirus Statistics also show that Adobe products like Acrobat Reader and Flash Player are responsible for 20% of all exploits in 2024.
• At the same time, Java-based applications account for 10% of exploited vulnerabilities, as many older systems still use Java, making it a common target.
• VPNs and firewalls make up 6% of exploited applications targeting networking software.

Number Of Malware Attacks Per Year

(Reference: statista.com)

• According to a Statista report analysis in 2023, global malware accounted for around 6.06 billion attacks, a 10% increase from the previous year’s 5.5 billion.
• In 2018, the world saw the highest number of malware attacks, with 10.5 billion incidents reported globally.
• In addition, the number of malware attacks worldwide will reach approximately 5.5 billion by 2024.

Distribution Of Mobile Malware Statistics By Types

(Reference: statista.com)

• In the first quarter of 2024, AdWare was the most common mobile malware, making up 46.16% of global detections, slightly down from 46.46%.
• Moreover, other global mobile malware shares across the world in the Q1 of 2024 by type were RiskTool (21,27%), Trojan-Dropper (11.04%), Trojan-Spy (6.96%), Trojan (7.63%), Trojan-Banker (3.01%), Trojan-Downloader (1.08%), Trojan-SMS (0.89%), Trojan-Ransom (0.51%), Backdoor (0.48%), Monitor (0.4%), HackTool (0.17%), Downloader (0.28%), and others (0.29%).

Global Most Prevalent Malware Statistics By Type And Region

• In 2023, FakeUpdates malware was the top threat to corporate networks, making up 12% of threats in APAC, followed by EMEA (11%) and The Americans (10%).

The table below elaborates on the most common malware types detected worldwide in 2023, organized by region.

(Source: statista.com)

Reasons For Using Antivirus

• Antivirus Statistics further elaborate that 84% of global users are using third-party antivirus software for general security against malware and viruses.
• Moreover, 56% of users are currently using it for general privacy concerns.
• Furthermore, in 2024, third-party antivirus software used by users will be followed by increased security while online shopping (48%), available within the device itself (19%), can use public Wi-Fi without risk (18%), necessary for jobs (12%), to protect cryptocurrency exchanges (8%), and secure VOIP phone calls (3%).

Reasons For Not Using Antivirus

• As per Antivirus Statistics, 45% of non-users stated that antivirus software is too expensive, and another 40% claimed that they don’t need any third-party antivirus at all.
• Furthermore, in 2024, other reasons for not using antivirus software by non-user shares are not concerned with viruses (28%), antivirus subscriptions expired and still didn’t renew (17%), security concerns about antivirus programs (11%), and other (6%).

Future Product Releases Of Antivirus

• Norton is set to release an upgraded version of its antivirus software in Q3 2024, incorporating enhanced AI-based threat detection and a new privacy-focused VPN feature.
• McAfee plans to launch a lightweight antivirus solution optimized for mobile devices. The solution will focus on real-time malware protection and secure browsing and will be released in Q4 2024.
• Bitdefender is introducing a new cybersecurity suite in early 2024. It combines antivirus protection with advanced features like ransomware remediation and a cloud-based threat intelligence platform.

Antivirus Statistics By Demand Influencing Factors

• Rising Cyber Threats: The increasing frequency and sophistication of cyberattacks, including phishing, ransomware, and zero-day exploits, are driving demand for robust antivirus solutions. In 2024, it is estimated that over 50% of businesses globally will experience at least one significant cyberattack, prompting higher investment in Cybersecurity.
• Remote Work and BYOD Policies: The ongoing trend of remote work and Bring Your Device (BYOD) policies continues to influence demand. This year, around 65% of businesses are expected to maintain remote work options, necessitating strong endpoint protection.
• Regulatory Compliance: Growing regulations around data protection and Cybersecurity, such as the General Data Protection Regulation (GDPR) in Europe, are pushing companies to adopt comprehensive antivirus solutions to ensure compliance and avoid hefty fines.
• Technological Advancements: Advances in AI, machine learning, and cloud computing are making antivirus solutions more effective and scalable. These technologies are expected to drive a 20% increase in the adoption of next-generation antivirus software in 2024.

Conclusion

The antivirus industry is growing as cyber threats become more complex and common. With more investment in AI and machine learning, antivirus software is improving to offer better protection for both people and businesses. Awareness of Cybersecurity is increasing, leading to more people using antivirus software and a rise in revenue. Companies like CyRadar are expanding and enhancing their services to meet this growing need.

Overall, these antivirus Statistics show that the market remains vital for global Cybersecurity, with ongoing innovations keeping users safe in the digital world.

Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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