Android vs iOS Statistics By Users, Country, Revenue, App And Market Share

Introduction

iPhone vs Android Statistics: Android and iOS are the two main mobile operating systems used by millions of people around the world. Android, developed by Google, powers a large variety of phones from different brands like Samsung, Xiaomi, and Oppo. iOS, created by Apple, only runs on iPhones. Android dominates the global market with a larger share, partly due to the availability of many affordable devices.

iOS, on the other hand, has a smaller but loyal user base, mainly in higher-end markets. Each system offers unique features, with Android being more customizable, while iOS is known for its smooth user experience and strong security.

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• iPhone vs. Android Statistics further states that the latest data shows that by April 2024, Android will hold 70.89% of the global smartphone market, while iPhone (iOS) will hold 28.37%.
• In the US, iPhones make up 59.21% of the smartphone market, meaning most people use iPhones compared to other brands.
• In the last part of 2023, Android phones made up 40.41% of all smartphone sales around the world.
• Over 1 billion iPhones and 3 billion Android phones are being used right now around the world.
• In contrast, iPhones perform strongly in wealthier markets like the United States and Japan, where they hold 60.77% and 58.85% of the market, respectively.
• iPhone sales are expected to grow to 420 million units in 2024 and generate approximately USD 215 billion in revenue.
• By May 2024, the iPhone’s App Store will have over 1.9 million apps, while Google Play will offer over 3 million.
• iPhone vs. Android Statistics reports that Millennials hold the highest share of iPhone users, accounting for 35%, and Android users (55%).
• In 2024, iPhone users are expected to spend USD 124 billion on apps, while Android users will spend USD 51 billion.
• Besides, the best-selling smartphones globally reflect Apple’s clear dominance (iPhone 14), which holds a market share of 3.9%.

General iPhone vs Android Statistics

(Reference: blogger.googleusercontent.com)

(Reference: blogger.googleusercontent.com)

• In 2024, Android will lead globally with 3.9 billion users, while iPhone users will grow to 1.56 billion.
• Moreover, in the USA, iPhones have a 59.21% market share, while Android holds 40.41%, showing the iPhone’s lead.
• According to the stats, there are over 1.46 billion iPhone users in the world out of 2.2 billion other active Apple devices, while Android has 3 billion users.
• As per Android vs iOS Statistics, the App Store has about 1.8 million apps, while the Google Play Store offers around 2.44 million apps for download.
• Seven of the top ten best-selling smartphones are iPhones, with iPhone 14 leading with a 3.9% market share.

Android vs iOS Statistics By U.S. Market Share Comparison

(Reference: blogger.googleusercontent.com)

• In April 2024, American iPhones made up 59.21% of the smartphone market, meaning most people used iPhones more than other brands.
• In 2015, Android reached its highest U.S. market share of 46.42%, but iPhone still led with 50.58%.

iPhone vs Android Market Share Statistics

(Reference: gs.statcounter.com)

• The graph explains that as of August 2024, Android will hold 57.68% of the global smartphone market, while iPhone (iOS) will hold 41.98%.

The table below shows that in the United States of America, the mobile operating system market share of iPhone and Android in past years are:

Android vs iOS Statistics By Region-Wise Operating System Market Share

• As of August 2024, the African region captured the highest mobile operating system market share, with Android (86.26%) and iOS (12.43%).

Furthermore, other region and country-wise OS market shares of iOS and Android at the same time are stated in the table below:

iPhone vs Android Users Statistics

• iPhone sales are expected to grow to 420 million units in 2024 and generate approximately USD 215 billion in revenue.
• iPhone users generally earn more, with an average yearly income of USD 53,251, while Android users have a lower average income of USD 37,040.
• Meanwhile, iPhone users spend more time on their phones, averaging 4 hours and 54 minutes per day, while Android users average only 3 hours and 42 minutes daily.
• During the same period, Android retained about 89-91% of its users, while iPhones retained 85-88%.
• However, 47% of former Android users prefer iPhones for a better experience, and 30% switch to cheaper Android options.
• According to Android vs iOS Statistics, around 18% of iPhone users previously used Android, while only 11% of Android users have switched from using iPhones.
• About 47% of Android users who switched to the iPhone say the iPhone is easier and better to use.
• Only 30% of iPhone users liked Google’s OS, while 29% switched to Android because it is cheaper.
• Only 11% of Android users thought their new iPhone was cheaper than their previous Android phone.

iPhone vs Android Users Statistics By Demographics

• iPhone vs Android Statistics shows that Young people in the U.S. are more likely to use iPhones, with users aged 18 to 34 accounting for 58% of the share in the United States.
• Meanwhile, Android users captured a share of 41% to date in 2024.

The chart below elaborates the iPhone vs Android users by age worldwide:

(Source: cdn.buttercms.com)

• iPhone vs Android Statistics elaborates that globally, Millennials account for the highest share of iPhone users (35%) and Android users (55%).

The table below signifies iPhone vs Android users share by gender in 2024:

iPhone vs Android Apps Statistics

• By May 2024, the iPhone’s App Store will have over 1.9 million apps, while Google Play will offer over 3 million applications.
• Android vs iOS Statistics: About 1,200 new apps are added to the Android and iPhone app stores each day.
• Android has more app categories than the iPhone, with 49 categories compared to the iPhone’s 26.

(Source: cdn.buttercms.com)

The above graph shows that the number of App Store and Google Play by App Ratings in 2024:

iPhone vs Android Apps Spending Statistics

• In 2024, iPhone users are expected to spend USD 124 billion on apps, while Android users will spend USD 51 billion.
• Meanwhile, iPhone users made up 68.13% of all app spending, while Android users contributed 31.87% globally.
• On average, iPhone users spend USD 12.77 per app, while Android users spend USD 6.19.
• In-app purchases average USD 1.07 for iPhones compared to USD 0.43 for Android.

(Source: appmysite.com)

A report published on Backlinko represents consumer spending on mobile apps across the Google Play and App Store from 2021 to 2026.

Android vs iOS Statistics By App Retention Rates

(Source: cdn.buttercms.com)

• In 2024, the App Store’s conversion rate will be 30%, while Google Play’s will be slightly higher at 30.5%.
• In addition, Apple’s top app category is navigation, with a 104.5% conversion rate, while Android’s best is events, with 84.1%.

iPhone vs Android App Revenue Statistics

• As of August 2024, TikTok had the highest revenue among all iPhone applications, resulting in USD 208 million.

• iPhone vs Android Statistics also states that the top 3 highest-grossing Android apps by revenue in the same period are Google One (USD 33 million), TikTok (USD 32 million) and Disney+ (USD 31 million).

Android vs iOS Statistics By Smartphone Sales Share In Countries

• In the United States, iPhones dominate the market, with 55.7% of smartphone sales in Q4 2023, while Android accounts for 43.4%.
• Moreover, the US is Apple’s strongest market, with iPhones being the top-selling model in eight out of the top ten.

List of Best-Selling Smartphones By Operating Systems Market Share

(Source: counterpointresearch.com)

• As per Android vs iOS Statistics, by 2023, Apple (iPhone 14) had a clear dominance of the best-selling smartphones globally, with a market share of 3.9%.
• Furthermore, the other top iOS Smartphones by market share worldwide are the iPhone 14 Pro Max (2.8%), iPhone 14 Pro (2.4%), iPhone 13 (2.2%), iPhone 15 Pro Max (1.7%), and iPhone 15 Pro and iPhone 15 (1.4%).
• On the other hand, Samsung’s top-seller in 2024 is the Samsung Galaxy A14 5G, which shares 1.4% of the global market.
• Besides, the Samsung Galaxy A04e and Galaxy A14 4G models each hold 1.3%, driven by strong sales in emerging markets such as India and Brazil.

(Source: appmysite.com)

• Android vs iOS Statistics further shows that in the first quarter of 2024, the iPhone 15 Pro Max was the best-selling smartphone, with a market share of 4.4%.
• The iPhone 16 and iPhone 15 Pro captured the second and third highest market share, 4.3% and 3.7%, respectively.
• In addition, other best-selling smartphones at the same time were the iPhone 14 (1.9%), Galaxy S24 Ultra (1.9%), Galaxy A15 5G (1.5%), Galaxy A54 (1.4%), iPhonen15 Plus (1.3%), Galaxy S24 (1.0%), and Galaxy A34 (1.0%).

Android vs iOS Statistics By Android Version Market Share

(Source: gs.statcounter.com)

• As of August 2024, Android 14.0 (30.89%), Android 13.0 (20.56%), and Android 12.0 (15.08%) secured the highest three OS market shares.

Furthermore, other Android version’s market share globally is analyzed below:

By iOS Version Market Share

(Source: gs.statcounter.com)

• By the end of August 2024, iOS 17.5 had the highest market share, 57.55%, followed by iOS 16.7 (3.99%) and iOS 17.4 (2.81%).
• Similarly, the other mobile and tablet iOS versions that had the largest market share worldwide during the same period were iOS 16.6 (2.2%), iOS 17.3 (1.2%), iOS 17.1 (0.88%), and iOS 17.2 (0.81%).

(Reference: statista.com)

• In the first quarter of 2024, Apple’s iOS mobile operating system held approximately 20.7% of the global smartphone market share.
• Similarly, in 2023, the mobile Apple iOS market share by version worldwide by quarter was Q1 (20.5%), Q2 (16.6%), Q3 (17.7%) and Q4 (24.7%).

Google Play Statistics By Number Of Available Apps

(Reference: statista.com)

• The graph taken from a Statista report analysis shows that in the first quarter of 2024, the total number of applications available in the Google Play Store was above 2.0 million.
• However, the number decreased by the end of August 2024 to 1.68 million.
• In the year 2023, number of available apps in quarters were Q1 (2.67 million), Q2 (2.59 million), Q3 (2.59 million) and Q4 (2.43 million).

Apple App Store Statistics By Number Of Apps Available

• In 2024, the number of apps on Apple’s App Store stands at 1.81 million, with 472,000 of those categorized as games.
• In contrast, by the end of 2023, the Apple App Store had hosted approximately 2.29 million apps and games.

Android vs iOS Devices Statistics By Top Five Companies, In Q1 2024

(Source: idc.com)

Android Vendor Market Share Statistics

(Reference: enterpriseappstoday.com)

• Based on the data provided for 2023, Samsung, with a 35.30% market share, dominates the Android smartphone market globally.
• Xiaomi holds 14.70% of the global Android market, focusing on affordability while offering competitive features.
• Oppo takes 10% of the global Android market, known for its camera-focused innovations and mid-tier smartphones, popular across many regions, including Asia.
• Furthermore, other Android vendors market share is followed by Vivo (9.50%), Huawei (6.30%), RealMe (4%), Motorola (3.30%), and others (16.90%).

Top Apps Ranking By Google Play Store

In the United States (September 13, 2024)

(Source: similarweb.com)

By Apple App Store

(Source: similarweb.com)

Android vs iOS Statistics By Website Traffic Comparison

Android vs iOS Website Traffic Statistics By Country

(Reference: similarweb.com)

By Demographics

By Traffic Source

By Social Media Referral Statistics

Most Popular Apple App Store Categories Statistics In 2024

• Games are the largest category, with 21.8% of all active apps on the App Store, reflecting the high demand for mobile gaming.
• The business category holds 10.2% of the apps available in the store.
• The education category makes up 8.9% of the store’s contents, including apps for learning, tutoring, and other educational purposes.
• Lifestyle apps represent 8.5% of the total, covering diverse areas like fitness, hobbies, and wellness.
• Utilities apps account for 6.6% of the total share.
• Entertainment apps in this section comprise 6.0% of the store, providing various forms of media such as streaming services, music, and video content.
• Health and fitness is another popular category, with a 5.4% share, showing steady growth due to the increasing interest in personal well-being and health tracking.
• Photo & Video holds 4.3%, and this category remains a favorite for users looking to enhance their multimedia content creation experience.
• Shopping, with 3.9% of shopping apps, provides users with convenient access to e-commerce and retail services.
• Social networking is popular for communication and connections, representing a 2.8% share.

Most Popular Google App Store Categories Statistics In 2024

• Games: The largest category on Google Play, making up 40% of all downloads.
• Education: This category accounts for 10% of app downloads.
• Business: Business apps make up 9% of the total share.
• Entertainment: Responsible for around 8% of all downloads.
• Lifestyle: Lifestyle apps hold a share of about 7%.
• Tools: Tools account for 6% and are essential for tasks like file management, device optimization, and security.
• Health & Fitness: Health and fitness apps make up 5%.
• Social: Social apps represent 4% of downloads.
• Travel & Local: These apps contribute a share of 4%.
• Finance: Finance-related applications account for 3%.
• Shopping: Representing 3%, shopping apps are frequently used for e-commerce and retail.

Android vs iOS Statistics By Recent Launches In 2024

Conclusion

In 2024, Android and iOS will remain strong in the smartphone market, each appealing to different users. Android offers more phone choices, ranging from budget to premium, with brands like Samsung and Xiaomi leading. It provides flexibility in customization and price options. iOS focuses on a premium experience known for smooth performance, strong security, and seamless integration with Apple devices like the Mac and iPad.

While Android leads in global market share, iOS users appreciate Apple’s high-quality hardware and software integration, creating a loyal customer base. These overall Android vs iOS Statistics will help you effectively understand the current market scenario globally, along with accurate analyses from different insights.

Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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