Digital Marketing Statistics By Industry, Platforms, Meta Platform and Market Size

Introduction

Digital Marketing Statistics: The way we shop, research, and connect with businesses has changed. In today’s world, digital marketing reigns supreme. But what exactly does that mean, and why should you care? This article will guide you effectively as it includes all current trends and statistical analyses of 2023 and 2024, which are obtained from several insights.

So, let’s buckle up because we’re diving into the fascinating world of digital marketing statistics to show you why it’s more important than ever.

Editor’s Choice

• The global digital marketing industry is estimated to reach $667 billion in 2024 and will reach USD 786.2 billion by 2026.
• In the United States of America, the market is supposed to be USD 460 billion in 2024.
• The overall digital marketing budget spending across businesses from 2023 to 2024 increased by 10%.
• In recent years, digital marketing budgets have increased in almost 63% of businesses, and 94% of small businesses have planned to enhance their digital marketing spending in 2024
• In 2023, around 1.5 billion social media users will have taken advantage of online businesses or will move towards digital platforms globally.
• Approximately 89% of marketers are currently using email marketing for lead generation.
• 22% of businesses are satisfied that digital marketing has improved their conversion rates.
• Social media influenced people aged 25 to 41, or 60% of Millennials, to make online purchases.
• By 2024, it is estimated that 60% of marketing will be digitalized.
• Digital marketing is considered the fastest-growing mandible job, and its growth is set to increase to 10% by 2026 and 6% by 2032.

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The Rise of the Machines (and Mobile Phones)

• Digital Dollar Power: The global digital advertising industry is booming and is expected to reach a whopping $645 billion by 2024 [source: Simplilearn]. That’s a lot of zeros! Compared to traditional advertising, digital marketing offers more targeted reach and bang for your buck.
• Mobile First: We’re glued to our phones, and businesses are taking notice. Over 77% of all digital ad spend is expected to be on mobile ads in 2024 [source: WordStream]. So, if your website isn’t mobile-friendly, you’re missing out on a huge chunk of potential customers. Think about it: would you buy from a website that’s clunky and hard to navigate on your phone? Probably not!

General Digital Marketing Statistics

• Local businesses spend 5% to 10% of their revenue on digital marketing, and large businesses spend 14%.
• In 2024, online reviews are viewed by 93% of people before making a purchase.
• In the 4^th quarter of 2023, the social media advertising clickthrough rate (CTR) has reached 0.98%
• Digital Marketing states that the number of global email users is expected to grow to 4.6 billion by 2025 and 4.73 billion by 2026.
• In January 2023, Facebook was the most commonly used social media platform among digital marketers globally, with 89%, followed by Instagram (80%).
• As of February 2024, around 58% of digital marketers reported that they used automation mostly in email marketing, followed by social media (49%) and content management (33%).
• In the United States, retail social commerce sales will grow to $79.64 billion by 2025.
• In 2024, around 71% of social media marketers had used AIAI tools, and 87% of marketers said AIAI tools resulted in a successful social media strategy.
• Worldwide, Google captured the total search engine market share of 92%.
• Search engine market shares are Bing (3%), Yandex (1%), Baidu (<1%), and Yahoo (1%).
• 52% of businesses will use digital marketing attribution reporting in 2024.
• For digital content marketers, the most popular media tactic is video marketing, which enables 49% of businesses to grow their revenue faster.
• 86% of consumers preferred watching more video content from brands they love.
• Brands that have complete online transparency help 73% of customers spend more time.
• In 2024, investment in ARAR and VRVR strategies will increase within 42% of businesses.
• 77% of all digital ad spending was accounted for by mobile advertising.
• In digital marketing, the most important strategy is video marketing, considered by 92% of businesses.
• In the US, online retail sales are supposed to grow by more than $1,000 billion by the end of 2024.

The Customer is King (or Queen)

• The Power of Personalization: Remember those creepy ads that follow you around the internet? Well, personalization can be good, too! Almost 90% of marketers agree that personalization significantly impacts their bottom line [source: WebFX]. When you tailor your message to individual preferences, it feels less like stalking and more like a genuine conversation.
• Content is King (or Queen)…But Quality Matters: Creating high-quality content is crucial. People are bombarded with information online, so you need to stand out. Whether it’s informative blog posts, engaging videos, or funny social media content, make sure it’s interesting and valuable to your audience.

Email: Not Dead Yet

• Please pay attention to the inbox: Email marketing might seem old-fashioned, but it’s still a powerful tool. For every $1 spent on email marketing, you can expect an average return of $36 [source: WPForms]. That’s a pretty impressive return on investment! Plus, email allows you to connect directly with your audience and build relationships.
• Social Media: Where Conversations Happen
• Social Media Savvy: Social media isn’t just about posting funny cat videos (although those can be fun, too). It’s a fantastic way to connect with your audience, build brand awareness, and promote your products or services. Social media ads are a great way to target specific demographics and interests, ensuring your message reaches the right people.

Digital Population Statistics

(Reference: statista.com)

• There were 5.44 billion internet users worldwide in April 2024, an increase of 3.4% from last month and a 67.1% share of the global population.
• Social media users amounted to around 5.07 billion, which is 62.2% of the worldwide share, and almost 93.3% of internet users now use social media every month.
• From April 2023 to 2024, approximately 259 million new user identities joined social media, growing to over 700,000 new users daily.

Average Time Spent on the Internet

(Reference: statista.com)

• Globally, in the 4^th quarter of 2023, the average online internet user spent almost 6 hours and 35 minutes regularly.
• However, the quarterly daily time spent by internet users in 1st quarter (6 hours and 40 minutes), 2nd quarter (6 hours and 41 minutes), and 3rd quarter (6 hours and 40 minutes).

Online Advertising Statistics

• Digital advertisements increased brand awareness by 80%.
• In 2024, during the online experience, Google Ad was viewed by 90% of internet users.
• By retargeting ads, more than 70% of Customers are likely to make an online purchase.
• For every $1 spent, PPC returns $2, which results in a 200% ROI.
• A display ad’s ability to enhance a user’s search activity rises by 155%, and after viewing a display ad, 27% of consumers search for a business.
• PPC ads accounted for 45% of page clicks search results.
• Online ads helped in finding out all essential information claimed by 75% of people in 2024.
• In 2024, total search ad spending is considered to reach $132 billion, while digital ad spending will grow by$526 billion
• Currently, social media accounts for 33% of all digital ad spending and will reach more than $220 billion.
• 15% of businesses’ website traffic comes from paid search, and paid social media makes up 5% of website traffic.
• PPC campaigns were included within 65% of small to mid-sized businesses.
• Google Ads will generate 96% of Google’s revenue in 2024.
• In 2023, the average clickthrough rate for Google Ads across global industries was 6.11%, and the cost per click was $4.22.
• A paid digital ad was completely ignored by 70% to 80% of people.
• On LinkedIn, there are over 67 million companies in 2024, an increase from 55 million in 2023.

Email Marketing Statistics

• By 2024, email users are projected to grow by around 48 billion.
• By 2027, the email marketing industry is supposed to reach above $17.9 billion.
• In email marketing, the average ROI was $36 to $40 for every $1.
• More than 2 billion emails are sent daily, and people receive about 120 marketing emails daily.
• Email marketing is used by 87% of businesses and 89% of social media users.
• Almost 80% of marketers have claimed that they would rather give up social media than email marketing.
• Email marketing was used by 64% of small businesses in 2023.
• Based on the subject line, nearly 47% of email recipients have decided to open an email.
• The reason behind overall company success was email, which was said by 78% of marketers.
• Almost 41% of businesses use AI to create email content.

By Number of Emails

(Reference: statista.com)

• A report published by Statista states that 347.3 billion emails were sent daily in 2023, which has increased from 2022 to 333.2 billion.
• The total number of emails sent and received per day approached to be 361.6 billion in 2024.
• In the coming year, the predicted number of emails per second is expected to be in 2025 (376.4 billion) and 2026 (392.5 billion).

By Country

(Reference: statista.com)

• In April 2024, the top three countries with the highest number of emails sent daily were the United States of America, with around 9.7 billion, followed by Germany (8.5 billion) and Ireland (8.4 billion).
• The countries spending the next highest number of daily emails are the Netherlands (8.3 billion), the United Kingdom (8.3 billion), France (8.3 billion), and Austria (8.2 billion).
• Besides, countries followed by the number of daily emails spent include Japan (8.2 billion), India (8.2 billion), and Australia (8.1 billion).

Average Email Open Rates by Industry

(Source: website-files.com)

• Digital Marketing Statistic 2024 further states that the highest email open rate was captured by government emails at 28.77% share.
• The next email open rate comes from hobbies-related industries, with 27.74%, such as photography, writing, and sketching.
• Furthermore, the average email open rates by industries are regional emails (27.62%) and marketing & advertising emails (17.38%).
• Based on devices, the email open rate share is segmented into 41.9% (mobile devices), and16.2% (desktops).

Global Mobile Website Traffic Statistics

(Reference: statista.com)

• A report published by Statista claimed that in the 1^st quarter of 2023, mobile website traffic accounted for a 58.03% share.
• The other quarterly shares of mobile device website traffic were followed by Q2 (53.42%), Q3 (54.34%), and Q4 (54.67%).

Social Media Marketing Statistics

• In January 2023, Facebook was the most commonly used social media platform for global digital marketers, with an 89% share, followed by Instagram (80%).
• By the end of 2023, Facebook was the most used advertising platform by 67% of marketers and Instagram by 52% of marketers.
• Social media usage by platform described that 66% of marketers have increased their Instagram usage, 43% of marketers increased their TikTok advertising usage, and 45% of marketers never used the mobile video-sharing app for marketing purposes.
• In 2023, the use of video activities on Instagram has increased by 56% among industry professionals and 59% used on YouTube.
• In 2023, the United States estimated social buyers to be 106.8 million, and this figure will reach 10.6% to over 118 million by 2027.
• The market size of social media is estimated to be $256 billion by the end of 2028, and on average, businesses allocate 9% of their marketing budget
• to social media.
• Currently, 93% of Facebook businesses are active and will be using Facebook advertising in 2024.
• Meanwhile, other platforms include LinkedIn. More than 67 million companies are active on LinkedIn, followed by Instagram (200 million) and Snapchat (35 million).

Social Commerce Revenue Statistics

(Reference: statista.com)

• In 2023, the estimated revenue generated by social commerce was $571 billion and is expected to grow up to $1,085 billion, along with a CAGR of 13.7% from 2023 to 2028.
• In the coming year, worldwide social commerce revenue is followed by 2024 ($699.4 billion), 2025 ($821 billion), 2026 ($908.5 billion), and 2027 ($997.3 billion).

Social Media Buyer Statistics by Platforms

(Source: wpforms.com)

• According to Digital Marketing Statistics, through social networks, nearly 43% of customers find new products through searches, and 26% of users never preferred buying from social media.
• Facebook will be the most preferred social media platform by 31% of users in 2024.
• Meanwhile, other buyers share by social media platforms, including Instagram (23%), TikTok (8%), and Pinterest (3%).

Social Media Shopping Statistics

• The social media platform is the new home for e-commerce; in 2024, half of Millennials and Gen Z will have increased their shopping by 40% from last year.
• Based on Digital Marketing Statistics, for selling products, almost 52% of marketers used social media applications in 2024.
• In addition, 25% of users bought products directly through social media apps.

(Source: linkedin.com)

Benefits of Social Media Community

(Reference: hubspot.com)

• Digital Marketing statistics depict that in 2024, building an active online community is a crucial social media strategy claimed by 86% of social media marketers.
• The top three benefits of building a social media community are increasing brand awareness (24%), promoting engagement (21%), and strengthening connections between customers (21%).
• Other benefits shared include increasing brand loyalty (20%) and fostering trust between your brand and customers (19%).

Global Revenue Statistics by Meta Platform

(Reference: statista.com)

• A report published by Statista depicts that in the 1st quarter of 2024, the total revenue of social company Meta was $36.4 billion.
• Globally, in 2023, Meta generated quarterly revenue in Q1 ($28.645 million), Q2 ($31.999 million), Q3 ($34.146 million), and Q4 ($40.111 million).

E-Commerce Industry Statistics

• As mentioned in Digital Marketing Statistics, there will be more than 24 million online retailers globally in 2024.

(Reference: tidio.com)

• On the contrary, the total sales revenue of retail e-commerce in 2023 amounted to $6,151 billion.
• Moreover, the sales revenue will reach $6,767 billion in 2024 and $7,391 billion by 2025.
• Online retail e-commerce sales made up a share includes 2023 (21%), 2024 (22%), 2025 (23%), and 2026 (24%).
• In the United States, there are more than 2.7 billion digital shoppers, and by 2024 and 2025, there will be over 279.9 million and 284.6 million shoppers, correspondingly.

By Country

(Reference: tidio.com)

• Based on Digital Marketing Statistics, the United Kingdom captured the highest spending on e-commerce per capita, $4,201 in 2024.
• Total spending in the USA is estimated to be $3,428, followed by South Korea ($2,591) and France ($1,946).

By Shopping Categories

(Source: tidio.com)

• In 2023, fashion products were the top-most category across the world, with $1070 billion in e-commerce sales.
• Electronics products and toys, hobbies, and DIY were the next popular shopping categories, with spending amounts of $990 billion and $720 billion, respectively.
• On the other hand, money spent on furniture was $530 billion and beauty, health, personal & household care ($450 billion).

By Customer Experience Statistics

(Source: tidio.com)

• By Digital Marketing Statistics, 42% of customers have ignored online businesses’ feedback, and 17% positively believed and listened to feedback in 2023.
• Almost 45% stop buying after reviewing a poor customer experience.
• 61% of online shoppers’ primary purchase is fast shipping and delivery.
• Other positive customer experiences that increase sales include a convenient buying process and transaction (57%) and accurate photos and descriptions (56%).
• Negative customer experiences include a buggy website (66%), insufficient information (54%), and poor store navigation (54%).

By Device and Region Statistics

(Reference: monetate.com)

• Digital Marketing Statistics show that in the first quarter of 2024, the average order share for mobile phones was 62.48%, followed by desktop (35.02%) and tablet (2.50%).
• Based on region, the United States of America has captured a share of 44.97% in the mobile e-commerce segment, followed by Great Britain (29.64%), EMEA (13.75%), and others (11.64%).

B2B e-commerce Statistics

• By 2024, the worldwide B2B e-commerce market is poised to reach above $20.9 trillion.
• In both research and buying hours, 80% of B2B buyers are using their mobile devices.
• Digital channels will help 77% of B2B buyers complete successful shopping in 2023.
• When ordering or paying through digital commerce channels, 80% of buyers prefer B2B marketing.
• 70% of B2B purchasers have used several channels for online shopping.
• In North America, the market size of B2B e-commerce is expected to exceed $4,600 billion by 2025.
• 81% of American manufacturers are expecting to launch an e-commerce platform.
• 69% of customers used Amazon to buy personalized products

Mobile E-Commerce Statistics

• Regarding discounts and product information, 28% of consumers use their phones while in-store shopping in the United States.
• Around 29% and 71% of people purchased products via smartphones and mobile phones at least once per week, respectively.
• 95% of American people aged from 13 to 17 years have purchased a phone.
• 46% of shoppers preferred searching for products, 88% spent time on mobile apps, and 70% of sales were made via shopping apps.
• The Cart abandonment rate is higher, with an average share of 85.65%.
• For online shopping, 68% of shoppers browse via mobile, and only 56% of sales are completed on mobile.

By Revenue

(Source: Statista.com)

• Across all other e-commerce segments, mobile e-commerce’s share has made a steady climb, reaching 60% in 2023, resulting in $2,169 billion.
• In 2024, mobile e-commerce sales are going to be $2,522 billion, with a 60% share.
• However, in the coming years, sales worth of mobile e-commerce and share are going to be 2025 ($2,976 billion and 61%), 2026 ($3,186 billion and 62%), and 2027 ($436 billion and 62%).

Website Statistics

• As of 2024, 72% of small businesses are having a website.
• If the website’s content or layout is attractive, around 38% of people will continue engaging.
• Websites achieved a 400% higher conversion rate and have enhanced user experience.
• The maximum loading time expected by half of website users is up to 2 seconds.
• Businesses with poorly designed mobile websites are not recommendable, as claimed by 60% of people.
• If an image takes a longer time to load, then 40% of people will stop interacting with a website.
• Mostly, a call to action on a website’s homepage is lagged by 70% of small business
• In web design, 73% of businesses invest to help their brand stand out from competitors.
• Businesses share negative website experiences with 44% of consumers.
• On a website’s page, users read 28% of the text on average in 2024.
• Organic traffic was generated by less than 90% of website pages.

SEO Statistics

• The SEO industry’s annual worth is estimated to be approximately $90 billion in 2024, up from $75 billion in 2023.
• Google is the most used search engine worldwide, and mobile and desktop market share was 95.32% and 81.95%, respectively.
• From Google Search, Google Images, and Google Maps, total global traffic accounts for 92.96%.
• 1,000%+ SEO drives more traffic than any other organic social media.
• Regularly, nearly 3.5 billion searches will be made on Google in 2024.
• As described in Digital Marketing Statistics, approximately 15% of Google searches are new.
• The clickthrough rate of the top-ranked result in the Google search engine is 9.28%; the next two numbers are 5.82% and 3.11%.
• Total spending on SEO per month was from $10,000 to $20,000 by big companies in 2024.
• Meanwhile, monthly spending by medium-sized companies remained between $5,000 and $10,000, and Small and local businesses ($1,000-$5,000) remained the same.

Highest Quality Lead of Digital Marketing

(Source: wpforms.com)

• The highest quality lead of digital marketing in January 2024 was generated by SEO, with a share of 35%.
• On the other hand, referral and direct outreach made up a share of 29% and 13% independently.
• Other valuable lead shares are captured by email (11%) and affiliate/partner (7%).

By successful Strategies

• In Digital Marketing Statistics, SEO marketing experts have observed that organic traffic will increase by 50% in 2024.
• AI-driven SEO strategies have improved search result accuracy, relevance, user experience, and website traffic by 35%.
• Search engine optimization experts noted that the number of voice search queries increased by 45% in 2024.
• As SEO specialists witnessed, local traffic and in-store foot traffic increased by 40% and 30%, respectively.
• Above 60% of searches are currently conducted via mobile devices, which increased user engagement by 70% and conversion rates (50%).
• SEO marketing experts have stated that video content is gaining popularity, which increased 80% user engagement and 50% boost in time spent on the site.

Search Engine Statistics by Market Share

(Reference: statista.com)

• A report published by Statista states that Google achieved the highest market share of leading desktop search engines worldwide, holding 81.95%.
• Furthermore, search engines market share in January 2024 were followed by being (10.51%), Yahoo! (2.67%), YANDEX (2.42%), DuckDuckGo (0.69%), and Baidu (0.53%).
• In the 1^st quarter of 2023, desktop search engines market share are Google (85.53%), Bing (8.19%), Yahoo! (2.43%), YANDEX (1.42%), DuckDuckGo (0.76%), and Baidu (0.42%).
• 2^nd quarter: Google (83.94%), being (8.74%), Yahoo! (2.61%), YANDEX (1.9%), DuckDuckGo (0.73%), and Baidu (0.51%).
• 3^rd quarter: Google (83.84%), BingBing (8.66%), Yahoo! (2.72%), YANDEX (2.4%), DuckDuckGo (0.73%), and Baidu (0.57%).
• 4^th quarter: Google (81.71%), Bing (10.53%), Yahoo! (2.8%), YANDEX (2.35%), DuckDuckGo (0.65%), and Baidu (0.84%).

AI in Digital Marketing Statistics

• As 55% of senior executive digital marketers claimed, AIAI played a beneficial role in leading global sales and marketing organizations and optimizing digital marketing.
• 97% of digital marketing leaders agree that artificial intelligence and machine learning allow for more efficient analysis of social media data.
• The most used AIAI by digital marketers in 2024 is Chatbots, capturing a share of 53%
• Moreover, other AIAI tools used include text generation tools (44%), visual tools (44%), and audio tools (33%).
• In 2023, almost 45% and 31% of marketers used AIAI to create content and social media posts, respectively.
• The global market revenue of AIAI in marketing resulted in $107 billion by 2028 end.
• As of now, in 35 countries, 90% of marketers use AIAI tools to automate customer interactions.
• 57% of American B2B marketers used chatbots to understand their audience better.
• Digital Marketing Statistics also elaborates that 50% of American consumers have yet to use generative AIAI in social media posts.
• In the US, U.K., India, and Canada, 42% of digital marketers trusted AIAI to personalize content and offers in real time.
• 34.5% of digital marketers are using ChatGPT, which is termed one of the most effective AIAI tools in 2024.

Website Traffic Statistics by Country

(Source: similarweb.com)

• According to Digital Marketing Statistics, the United States represented the highest website traffic on digitalmarketer.com, with a 25.69% share, which increased by 64.58% in total visitor share in April 2024.
• In contrast, other countries recorded the following contribution in total traffic: the United Kingdom = 54% (+94.06%), India = 8.2% (+113%), Canada = 6.55% (-2.31%), and Ireland = 3.77% (-3.41%).
• Other countries collectively made a visitor share of 46.26% on digitalmarketer.com.

By Demographics

(Reference: similarweb.com)

• Based on Digital Marketing Statistics, the highest number of website users observed was between 25 and 34 years old, resulting in a 31.56% share.
• Independently, 20.07% and 18.99% of digital marketer users are between 45 and 54 years old and 35 to 44 years old.
• Users between 55 and 64 years old and 18 to 24 years old made up a website traffic rate of 12.86% and 10.16% on digitalmarketer.com, respectively.
• Lastly, users aged 65 years and above contributed a website share of 6.36%.
• On digitalmarketer.com, male users have a share of 61.67%, and females have a share of 38.33%.

By Traffic Source

(Reference: similarweb.com)

• Digital Marketing Statistics also show that in April 2024, direct search generated the highest traffic rate to digitalmarketer.com, resulting in a 56.94% share.
• 89% of the traffic share is accounted for by organic search, while 5.69% is from social.
• Other traffic sources on digitalmarketer.com are referrals (3.76%), Mail (3.49%), and display (0.24%).

By Social Media Referral Rate

(Reference: similarweb.com)

• YouTube set the highest social networking traffic share on digitalmarketer.com with 53.11%.
• Facebook and Pinterest contributed 32.27% and 4.05% of social traffic share independently.
• Other social media traffic shares are LinkedIn (3.86%), Twitter (2.26%), and Others (4.45%).

Here are some key takeaways:

• Mobile is king: Make sure your website and marketing efforts are mobile-friendly.
• Personalization is key: Tailor your message to your audience’s needs and preferences.
• Content is king (or queen), but quality matters: Create high-quality content that will resonate with your audience.
• Email marketing is alive and well: Remember to underestimate the power of email!
• Social media is a powerful tool. Use it to connect with your audience and promote your brand.
• Stay ahead of the curve: Keep an eye on emerging trends like ARAR and VRVR.

The Future is Now: Emerging Trends

AR and VRVR: Stepping into the future: Augmented reality (ARAR) and virtual reality (VRVR) are no longer just science fiction. Businesses are using these technologies to create immersive experiences for customers. Imagine trying on clothes virtually or taking a 360-degree tour of a new vacation destination – all from your living room!

Conclusion

The digital marketing segment is growing rapidly, but one thing remains constant: it’s all about connecting with your audience in a meaningful way. Whether you’re a small business owner or a marketing giant, understanding these digital marketing statistics can help you reach your target audience, build brand loyalty, and ultimately drive sales.

By embracing digital marketing and using these statistics to your advantage, you can take your business to the next level and thrive in today’s ever-changing digital landscape.

Saisuman Revankar

Saisuman is a professional content writer specializing in health, law, and space-related articles. Her experience includes designing featured articles for websites and newsletters, as well as conducting detailed research for medical professionals and researchers. Passionate about languages since childhood, Saisuman can read, write, and speak in five different languages. Her love for languages and reading inspired her to pursue a career in writing. Saisuman holds a Master's in Business Administration with a focus on Human Resources and has worked in a Human Resources firm for a year. She was previously associated with a French international company. In addition to writing, Saisuman enjoys traveling and singing classical songs in her leisure time.

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