Streaming Statistics By Video Streaming, Music Streaming, Game Streaming, Live Streaming and Quality Rating
Updated · Sep 30, 2024
WHAT WE HAVE ON THIS PAGE
- Introduction
- Editor’s Choice
- General Streaming Statistics
- Streaming Statistics By Video Streaming
- Movies on U.S. Streaming Services by Quality Rating
- Share of People Who Can’t Afford Streaming Platforms in Select Global Countries
- Share of Streaming Subscriptions By Consumers Globally
- Top Streamed Songs in the USA by Number
- Video Live Streaming Site Usage in The USA
- Popular Streaming Apps Watch Sports in The USA
- Top Original TV Series on US SVOD Platforms by Streaming Minutes
- Most Preferred Video Streaming Services Bundle in The USA
- Top Music Streaming Brands by Brand Awareness in the USA
- The Ever-Evolving Stream: How Technology And AI Are Reshaping Entertainment
- Conclusion
Introduction
Streaming Statistics: Streaming is the process of delivering various types of multimedia content, such as music, games, news, audio, and video. Due to digitalization, people are now subscribing to various streaming services instead of solely relying on traditional TV. Streaming not only benefits viewers but also content creators, who can earn money passively by monetizing their content on streaming platforms.
Currently, YouTube and Netflix are the most widely used streaming services, providing hours of entertainment from the comfort of home. The following streaming statistics for 2023 and 2024 will offer insights into market trends.
Editor’s Choice
- As of December 2023, Netflix had the most subscribers, with 260.28 million active users worldwide.
- Video Game Streaming Statistics show that, as of 2024, more than 3.26 billion gamers actively play video games.
- 29% of the users said they are ready to pay more for 5G service for better-quality video on mobile devices.
- Compared to traditional TV ads ($60.56 billion), brands are likely to spend more on streaming advertisements ($30.10 billion).
- Streaming Statistics show that Video streaming revenue is estimated to reach more than $43 billion in 2024.
- According to a Forbes Advisor survey, most users are likely to unsubscribe from Disney+ if subscription prices are increased.
- According to a survey conducted by Statista in 2023 in selected countries, all users prefer a free or lower-cost streaming service with ads.
- 54% of live streams account for breaking news, followed by live music concerts, festivals, and conferences, respectively.
- Most Americans watch live streams during the original broadcast, contributing 34% of viewers.
- Forbes Home reported the best streaming services survey results, mentioning Netflix as the best streaming service by user experience, contributing 36% of respondents.
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General Streaming Statistics
- 29% of the users said they are ready to pay more charges for 5G service for better quality video on mobile devices.
- Streaming Statistics state that if any given content is published in video mode, 39% of viewers are more likely to share such videos.
- 68% of Americans use Televisions to stream content.
- Compared to traditional TV ads ($60.56 billion), brands are likely to spend more on streaming advertisements ($30.10 billion).
- 27% of the users live stream on mobile devices.
- As of 2023, 38% of Americans said they would cancel their subscription to streaming services to save money.
By Video Streaming Service
- As per Streaming Statistics, on average, Americans pay up to $46 per month for streaming services.
- In 2023, a report by Forbes Home stated that 45% of users canceled their subscription services because of the high subscription charges.
- In addition, Americans have subscribed to at least 2.9 streaming services every month.
- Video Game Streaming Statistics show that, as of 2024, more than 3.26 billion gamers actively play video games.
- As of December 2023, Netflix had the most subscribers, with 260.28 million active users worldwide.
- Streaming Statistics show that Video streaming revenue is estimated to reach more than $43 billion in 2024.
- 92% of Gen Z users prefer to watch content on smartphones.
By Music Streaming Service
- According to Streaming Statistics, music streaming generates 89% of the total music industry revenue.
- As of Q1 of 2023, Spotify took first place in the most popular music streaming service. It accounted for 30.5% of the market, followed by Apple Music resulting in 13.7%.
- In 2023, the music streaming revenue around the world reached $19.3 billion.
- 78% of people prefer to listen to music through various streaming services.
- Streaming Statistics state that there are more than 600 million music streaming platform subscribers.
- On average, users spend 20 hours and 6 minutes listening to music every week.
By Video Game Streaming Statistics
- Video Game Streaming Statistics show that, as of 2024, there are more than 3.26 billion gamers who actively play video games.
- 27% of the players spend at least 1 to 5 hours streaming video games every week.
By Live Streaming
- As of Q3 2023, the weekly reach of live-streaming videos around the world was 27.7%.
- Live streaming content is 27% more likely to earn watch time per view than video on demand.
- In addition, 44% of the users who prefer to watch live streaming said they watch less TV because of the same reason.
- In 2023, around 105.3 million Americans watched live sports on various digital platforms.
- 63% of live-streaming viewers are aged between 18 to 34 years.
- 54% of live streams account for breaking news, followed by live music concerts, festivals, and conferences, respectively.
- By 2027, it is expected that the worldwide live-streaming market will amount to $184.27 billion.
- 26% of the users watch something because it has wide coverage.
Streaming Statistics By Video Streaming
Streaming platforms that are likely to be unsubscribed
(Reference: forbes.com)
According to a survey by Forbes Advisor, most users are likely to unsubscribe from Disney+ if subscription prices are increased. Furthermore, Hulu, ESPN+, Netflix, and Amazon Prime Video are ranked respectively with 40%,35%, 33% and 32% respondents to the survey.
By Best Streaming Services
Best streaming services by user experience
(Reference: forbes.com)
Forbes Home reported the best streaming services survey results based on Streaming Statistics, mentioning Netflix as the best streaming service by user experience, contributing 36% of respondents. Moreover, Amazon Prime Video, ESPN+, Disney+, and HBO Max have a respective user experience.
Movies on U.S. Streaming Services by Quality Rating
(Reference: statista.com)
According to Streaming Statistics 2024, Prime Video has high-quality videos rated 7.5 and above on IMDB, whereas 2,409 are rated between 6.0 and 7.5. The average of all the above-mentioned streaming services shows that there are more movies not mentioned in the IMDB rating bracket.
According to a survey by Statista, the following charts show the percentage of people who are unable to afford streaming platforms in 2024.
| Countries | Share of users |
| Finland | 43% |
| Sweden | 43% |
| Portugal | 41% |
| Canada | 40% |
| Germany | 36% |
| France | 36% |
| Netherlands | 35% |
| United Kingdom | 35% |
| Hungary | 35% |
| Norway | 35% |
| Austria | 34% |
| Spain | 33% |
| Switzerland | 33% |
| United States | 32% |
| Denmark | 32% |
| South Africa | 30% |
| New Zealand | 30% |
| Turkey | 30% |
| Ireland | 30% |
| Greece | 30% |
| Belgium | 29% |
| Kenya | 28% |
| Argentina | 28% |
| Czechia | 28% |
| Chile | 27% |
| Singapore | 27% |
| India | 27% |
| Italy | 26% |
| Brazil | 26% |
| South Korea | 26% |
| Poland | 25% |
| Saudi Arabia | 24% |
| Malaysia | 24% |
| Nigeria | 24% |
| Serbia | 24% |
| Dominican Republic | 23% |
| United Arab Emirates | 23% |
| Colombia | 22% |
| Lithuania | 22% |
| Israel | 22% |
| Japan | 21% |
| Hong Kong | 21% |
| Thailand | 21% |
| Philippines | 21% |
| Mexico | 20% |
| Egypt | 20% |
| Peru | 20% |
| Pakistan | 18% |
| Morocco | 16% |
| Vietnam | 16% |
| Indonesia | 15% |
| China | 13% |
| Romania | 13% |
| Russia | 12% |
| Taiwan | 11% |
(Source: statista.com)
(Reference: statista.com)
Based on the survey conducted by Statista in 2023 in selected countries, all users prefer a free or lower-cost streaming service with ads. On the other hand, less than 30% of users in every country prefer high-cost streaming services, except China, Brazil, Mexico, and France.
Top Streamed Songs in the USA by Number
Streaming Statistics by Music Streaming 2023 reported the following songs as the most popular by number of audio streams.
| Singer, Song Name | Number of detected on-demand streams in millions |
| Morgan Wallen, Last Night | 1,015 |
| SZA, Kill bill | 802.6 |
| Zach Bryan, Something in the Orange | 656.07 |
| Miley Cyrus, Flowers | 634.42 |
| SZA, Snooze | 550.83 |
| The Weekend, Die for You | 539.29 |
| Eslabon Armado x peso Pluma, Ella Baila Sola | 526.34 |
| Luke Combs, Fast Car | 525.51 |
| Morgan Wallen, You Proof | 517.58 |
| Taylor Swift, Cruel Summer | 507.78 |
(Source: statista.com)
Video Live Streaming Site Usage in The USA
(Reference: statista.com)
Streaming Statistics show that most Americans watch live streams during the original broadcast, contributing 34% of viewers. On the other hand, 40% do not watch live video streams.
Popular Streaming Apps Watch Sports in The USA
(Reference: statista.com)
As of January 2024, most Americans watch Prime Video to watch live sports; however, 18% have subscribed only for live sports. Overall, Streaming Statistics show that in terms of all the platforms that stream sports are currently being used for watching live sports only compared to subscription rates.
Top Original TV Series on US SVOD Platforms by Streaming Minutes
| Series, Network | Number of Minutes streamed in billion |
| Ted Lasso, Apple TV+ | 16.9 |
| The Night Agent, Netflix | 14.4 |
| Ginny & Georgia, Netflix | 13.8 |
| Virgin River, Netflix | 13.7 |
| Love is Blind, Netflix | 13.1 |
| Tom Clancy’s Jack Ryan, Prime Video | 12.8 |
| Gabby’s Dollhouse, Netflix | 12.8 |
| The Mandalorian, Disney+ | 12.3 |
| Outer Banks, Netflix | 12 |
| The Lincoln Lawyer, Netflix | 11.8 |
(Source: statista.com)
Most Preferred Video Streaming Services Bundle in The USA
(Reference: statista.com)
Based on Streaming Statistics, Netflix is the most preferred streaming service to be included in the bundle in the USA as of 2024. In addition, Prime Video, Hulu, Paramount+, Max+, Disney+, and Peacock are similarly wanted platforms.
Top Music Streaming Brands by Brand Awareness in the USA
| Brand | Share of Brand Awareness |
| Spotify | 89% |
| Pandora | 86% |
| YouTube Music | 85% |
| iTunes | 84% |
| Amazon Music | 83% |
| iHeartRadio | 81% |
| Sirius XM | 76% |
| SoundCloud | 64% |
| Napster | 49% |
| Tidal | 36% |
| Deezer | 30% |
| Audiomack | 29% |
| Mixcloud | 28% |
| TuneIn | 27% |
| eMusic | 22% |
| LiveOne | 20% |
| Qobuz | 17% |
(Source: statista.com)
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The Ever-Evolving Stream: How Technology And AI Are Reshaping Entertainment
Streaming has come a long way since its early days of buffering videos and unreliable connections. Today, it’s a dominant force in entertainment, music, and even news consumption. Let’s explore this transformation and how technology and AI are shaping the future of streaming.
The Evolution Of Streaming: From Flickery Pixels To On-Demand Oasis
The early days of streaming relied on clunky software like RealPlayer, often battling slow internet speeds. Content selection was limited, and quality was inconsistent. The rise of broadband internet in the late 2000s paved the way for smoother streaming, leading to the birth of giants like Netflix and Hulu.
These services offered a vast library of movies and TV shows on-demand, a stark contrast to the rigid schedules of traditional cable. Viewers could finally watch what they wanted when they wanted.
The 2010s witnessed the explosion of streaming services, each catering to specific niches. Disney+ brought the magic of Disney, Marvel, and Star Wars to our living rooms. Music streaming services like Spotify and Apple Music dethroned CDs and MP3 players, offering millions of songs at our fingertips.
The Magic Behind The Stream: Technology’s Role
Technology plays a crucial role in delivering a seamless streaming experience. Here’s a glimpse into the tech powering your favorite streams:
- Content Delivery Networks (CDNs): These geographically distributed networks ensure fast and reliable delivery of streaming content, minimizing buffering.
- Adaptive Bitrate Streaming: This technology adjusts the video quality based on your internet speed, preventing those dreaded pixelated screens.
- High-Speed Internet: Fibre optic and cable internet provide the bandwidth required for smooth streaming of high-definition and even 4K content.
AI: The Smart Streamer’s Secret Weapon
Artificial intelligence (AI) is rapidly transforming the streaming landscape. Here’s how it’s making a big impact:
- Music Streaming: AI curates personalized playlists based on your listening habits, recommending new music you might love.
- Video Game Streaming: AI can optimize game streaming for different devices and internet speeds, ensuring a lag-free experience.
- Live Streaming: AI helps detect and flag inappropriate content during live streams, creating a safer online environment.
- News Streaming: AI personalized news feeds based on your interests, delivering the stories you care about most.
Monetizing The Stream: How Platforms Make Money
Streaming platforms have multiple ways to generate revenue:
- Subscriptions: This is the most common model, where users pay a monthly fee for access to the platform’s content library.
- Advertising: Some platforms offer ad-supported tiers with a lower monthly fee, while viewers have to watch commercials.
- Pay-Per-View (PPV): Certain platforms offer special events or content for an additional fee.
- In-app purchases: In video game streaming, viewers can purchase virtual items or donate directly to support their favorite streamers.
Becoming A Digital Creator: Your Ticket To Streaming Fame (And Fortune)
The rise of streaming platforms has opened doors for anyone to become a digital creator and potentially earn money. Here’s how you can get started:
- Choose Your Niche: Music, gaming, cooking, art – the possibilities are endless. Find a topic you’re passionate about and can consistently create content for.
- Pick Your Platform: Select a streaming platform that best suits your content type and target audience.
- Invest in Quality: Good audio and video equipment will enhance your production value and attract viewers.
- Engage with Your Audience: Respond to comments, host live streams, and build a community around your content.
- Monetization Strategies: Explore options like subscriptions, advertising partnerships, brand sponsorships, or selling merchandise.
2024 Streaming Trends: What’s Hot And What’s Next
The streaming industry is constantly evolving, and 2024 brings some exciting trends:
- The Rise of Free Ad-Supported Streaming (FAST): These platforms offer a mix of free, ad-supported content alongside premium subscription options.
- Short-Form Video Content: Platforms like TikTok and YouTube Shorts are gaining immense popularity, offering bite-sized entertainment.
- Interactive Streaming: Imagine participating in a live game show or influencing the storyline of a movie—interactive streaming blurs the lines between viewer and participant.
- Focus on International Content: Streaming platforms are increasingly investing in creating and acquiring content from international markets, catering to a global audience.
The Future Of Streaming: A World Of Personalized Entertainment
Streaming is no longer just about watching videos – it’s about a personalized entertainment experience. With the help of AI and ever-evolving technology, streaming platforms will continue to learn and adapt to our viewing habits. Here are some additional thoughts on the future of streaming:
- Cloud Gaming: Imagine playing high-end games on any device without needing a powerful console. Cloud gaming services are on the rise, offering a more accessible way to experience demanding titles.
- Virtual Reality (VR) Streaming: VR experiences are becoming more immersive and affordable. VR streaming could revolutionize entertainment, transporting viewers into the heart of the action.
- Ethical Considerations: As streaming continues to grow, ethical concerns like data privacy and content moderation will need to be addressed.
Conclusion
Concluding the Streaming Statistics, it is clear that the future of streaming is bright. With technology and AI as driving forces, we can expect a future filled with even more personalized content, interactive experiences, and innovative ways to consume entertainment. So, buckle up, grab your favorite device, and get ready to be swept away by the ever-evolving stream.
Moreover, streaming has improved over the years in terms of media consumption and internet usage. It provides the utmost flexibility to watch anything we like anywhere, 24/7.
Ketaki Joshi is a professional medical writer with extensive experience in scientific research on illness, health, and healthcare. Her work includes creating feature articles for newsletters and websites, as well as research news stories for doctors and researchers. With a lifelong passion for reading, Ketaki transitioned from a career at a French multinational company to pursue writing professionally. Her dedication to the craft has culminated in the recent release of her first Amazon-published short story, "The Envelope That Changed Our Lives."
