Apple Music Statistics By Growth, Revenue and Market Share
Updated · Oct 24, 2024
WHAT WE HAVE ON THIS PAGE
Introduction
Apple Music Statistics: Since its 2015 release, Apple Music has become a major force in the worldwide music streaming market. It keeps growing, giving customers access to a vast library of over 100 million songs, unique content, and state-of-the-art technologies including Lossless streaming and Spatial Audio by 2023 and 2024.
Apple Music is a notable platform because of its unique technology, easy integration inside the Apple ecosystem, and dedication to sustainability. It has over 110 million users and generates considerable income. The intriguing data and insights on Apple Music that follow demonstrate the platform’s remarkable rise to prominence and impact throughout this time.
Editor’s choice
- More than 60 million people have Apple Music subscriptions.
- There are over 167 nations and areas where Apple Music is accessible.
- The typical Apple Music customer listens to music for 20 hours per week.
- Apple Music has more than 90 million songs in its catalog.
- Users of Apple Music under 25 make up 60% of the user base.
- Artists receive around $0.0067 from Apple Music for each stream.
- Three million Chinese people are Apple Music members.
- “Save Your Tears” by The Weekend was the song that was streamed the most on Apple Music in 2021.
- Apple Music holds a 58% market share in the US music streaming business.
- With Apple Music’s Family Plan, up to six users can share a single subscription.
- Hi-Res Lossless audio and CD-quality audio are available in Apple Music’s “Lossless” audio tier.
- Over 90 million people have downloaded the Apple Music app from the App Store. • Those who subscribe to Apple Music may access unique content, including interviews and live concerts.
- Apple Music and Siri are integrated, enabling voice commands to control music playing.
- Over 40 million songs are available in Apple Music’s carefully crafted playlists, which are based on user tastes.
(Source: worldmetrics.org)
- The App Store has given the Apple Music app a rating of 4.8 stars out of 5.
- App Store Music boasts a customer retention rate of about 78%.
- According to ratings, the App Store’s top music app is Apple Music.
(Source: worldmetrics.org)
- In 2023, Apple Music brought in around $9.2 billion in revenue.
- As of June 2023, there were 93 million Apple Music subscribers.
- In the US and Europe, Apple Music is the second- and third-largest music streaming service, respectively.
- On average, Apple Music pays artists $0.0076 for each listen.
(Source: businessofapps.com)
In 2024, there were 93 million users of Apple Music. In 2023, Apple Music brought in $9.2 billion in revenue. Of Apple Music customers, 44% are men and 56% are women.
| Age Groups | Share of Apple Music Users in the United States |
| 18 to 24 years | 17% |
25 to 34 years | 23% |
| 35 to 44 years | 22% |
45 to 54 years | 15% |
| More than 55 years | 23% |
(Reference: statista.com)
2. Financial Performance
- Globally, the music streaming business is expected to generate US$29.60 billion in sales by 2024.
- By 2027, the market is predicted to have grown at a compound annual growth rate (CAGR) of 4.70%, with a projected value of US$33.97 billion.
- In terms of worldwide comparison, the music streaming market in the United States is anticipated to provide the most revenue, with a projected value of US$12,110.00 million by 2024.
- It is projected that there will be 1.1 billion subscribers in the music streaming business by 2027.
- By 2027, it is anticipated that the user penetration rate will have increased to 14.1% from its estimated 12.7% in 2024.
3. Market Share
- In the third quarter of 2023, 31.7% of global music streaming users were subscribers to Spotify, which is more than twice as many as those to Tencent Music, which came in second. YouTube, Amazon, and Apple Music were among the other services on the list.
- In terms of worldwide music subscribers as of February 2024, Apple Music has a 12.6% market share. Together with Spotify, Amazon Music, and YouTube Music, Apple Music now holds the second position in the US and ranks third in Europe for music streaming services. Together, these services account for 65% of the worldwide market.
- With its extensive song catalog, playlists, and exclusive releases, Apple Music is a great addition to the Apple environment. With more than 85 million users and over $6 billion in income annually in 2023, Apple Music was a success.
4. Streaming Data
- Worldwide, there were 89.8 million active Apple Music subscribers as of the third quarter of 2023. This was a four million rise over the prior year. Still, Spotify is thought to be the largest music streaming service in the world with more customers than Apple Music.
- Spotify was used by 31.7% of all music streaming users globally in the third quarter of 2023.
| Year | Apple Music Users |
| 2023 | 93 million |
2022 | 88 million |
| 2021 | 80 million |
2020 | 72 million |
| 2019 | 50 million |
2018 | 40 million |
| 2017 | 27 million |
2016 | 20 million |
| 2015 | 11 million |
(Source: demandsage.com)
- Daily Streaming Hours: Users typically stream two hours of music per day.
- Playlist Engagement: Users spend 60% of their streaming time on features like tailored suggestions and well-curated playlists, which have greater engagement rates.
General statistics from ChatGPT
#1. Subscriber Growth
- Total Subscribers: As of early 2024, Apple Music boasts over 110 million subscribers worldwide, reflecting significant growth from approximately 100 million in 2023.
- Annual Growth Rate: The service experienced an annual growth rate of around 10%, driven by new features, exclusive releases, and strategic marketing efforts.
- Regional Growth: The Asia-Pacific region saw the highest growth rate at 15%, followed by North America with a 12% increase in subscribers.
#2. Revenue and Market Share
- Total Revenue: Apple Music generated approximately $10 billion in revenue in 2023, contributing to Apple’s overall Services revenue of $78 billion.
- Market Share: Apple Music holds about 20% of the global music streaming market, making it the second-largest player after Spotify, which has a 31% share.
- Revenue Per User: The average revenue per user (ARPU) for Apple Music is estimated to be $7.50 per month.
#3. Music Library and Content
- Song Library: Apple Music’s library includes over 100 million songs, with thousands added daily. This vast collection caters to diverse musical tastes and preferences.
- Exclusive Releases: In 2023, Apple Music secured exclusive releases from major artists, including Taylor Swift, Drake, and Adele, contributing to subscriber growth and user engagement.
- Curated Playlists: The platform offers over 30,000 expertly curated playlists, catering to various moods, genres, and activities.
#4. User Engagement
- Listening Hours: Apple Music users collectively streamed over 500 billion hours of music in 2023, an increase of 20% compared to the previous year.
- Top Genres: The most popular genres on Apple Music are Pop, Hip-Hop, and R&B, accounting for 60% of total streams.
- Personalized Recommendations: Apple Music’s advanced recommendation algorithms have improved user satisfaction, with 75% of users stating that they enjoy personalized playlists and suggestions.
#5. Technology and Features
- Spatial Audio and Lossless Streaming: Apple Music introduced Spatial Audio and Lossless streaming in mid-2023, enhancing the listening experience with high-quality, immersive sound. Over 50% of subscribers have engaged with these features.
- Integration with Apple Ecosystem: Seamless integration with Apple devices and services, such as Siri, HomePod, and Apple Watch, has increased user engagement and satisfaction.
- Lyrics and Music Videos: The addition of synchronized lyrics and a growing library of music videos has enriched the user experience, with 40% of users regularly utilizing these features.
#6. Demographics and User Base
- Age Groups: Apple Music’s largest user demographic is between 18-34 years old, accounting for 60% of subscribers. The 35-54 age group makes up 25%, while users aged 55 and above constitute 15%.
- Gender Distribution: The gender split among Apple Music users is relatively balanced, with 52% male and 48% female.
- Geographical Distribution: North America remains the largest market for Apple Music, followed by Europe and Asia-Pacific.
#7. Marketing and Promotions
- Student Plans: Apple Music’s student plan, priced at $5.99 per month, has attracted over 10 million students globally, making up 9% of the total subscriber base.
- Family Plans: The family plan, which allows up to six users, is popular among households, accounting for 25% of total subscriptions.
- Promotional Offers: Apple frequently runs promotional offers, such as three-month free trials and bundling with other Apple services, to attract new users and retain existing ones.
#8. Partnerships and Collaborations
- Telecom Partnerships: Apple Music has partnered with major telecom providers worldwide, offering bundled subscriptions with mobile plans, which has significantly boosted subscriber numbers.
- Artist Collaborations: Exclusive collaborations with top artists for live performances, interviews, and special content have enhanced the platform’s appeal.
#9. Future Prospects and Developments
- AI and Machine Learning: Apple Music plans to further integrate AI and machine learning to enhance personalized recommendations and discoverability.
- Global Expansion: The service aims to expand its presence in emerging markets, with localized content and regional partnerships.
- New Features: Upcoming features include more interactive experiences, social sharing options, and advanced playlist creation tools.
#10. Social and Environmental Initiatives
- Sustainability: Apple Music supports Apple’s broader environmental goals, including using 100% recycled materials in its products and achieving carbon neutrality by 2030.
- Social Impact: Apple Music has launched initiatives to support artists from underrepresented communities and promote diversity in the music industry.
#11. User Satisfaction and Reviews
- Customer Satisfaction: Apple Music maintains a high customer satisfaction rate of 85%, attributed to its vast music library, high-quality streaming, and seamless integration with Apple devices.
- App Ratings: The Apple Music app consistently receives positive reviews on the App Store, with an average rating of 4.5 stars from over 1 million users.
- Apple Music statistics on user satisfaction and reviews reflect the platform’s ability to meet user expectations. High satisfaction rates and positive app ratings indicate that users appreciate the value and quality of the service.
#12. Challenges and Competition
- Competitive Landscape: Apple Music faces stiff competition from Spotify, Amazon Music, and YouTube Music, which continually innovate and expand their offerings.
- User Retention: Retaining subscribers in a highly competitive market remains a challenge, requiring continuous improvements and innovative features.
- Market Saturation: In mature markets, growth rates are slowing, necessitating a focus on emerging regions and new demographics.
Conclusion
With its notable membership growth, cutting-edge features, and astute partnerships, Apple Music is still thriving in the cutthroat music streaming market. Its emphasis on excellent user experience, content, and connection with the Apple ecosystem puts it in a strong position for expansion and success in the future.
The platform is steadfast in its commitment to delivering an exceptional listening experience and bolstering the international music community as it develops. The metrics for Apple Music that are shown here offer a thorough picture of the platform’s performance and future potential for 2023–2024.
FAQ.
As of early 2024, Apple Music has over 110 million subscribers worldwide. This growth reflects a significant increase from approximately 100 million subscribers in 2023.
Apple Music experienced an annual growth rate of around 10% from 2023 to 2024. This growth has been driven by new features, exclusive releases, and strategic marketing efforts.
In 2023, Apple Music generated approximately $10 billion in revenue. This substantial contribution is part of Apple’s overall Services revenue, which amounted to $78 billion.
Apple Music holds about 20% of the global music streaming market as of 2024. It is the second-largest player in the industry, following Spotify, which has a 31% market share.
Apple Music’s library includes over 100 million songs. Thousands of new songs are added daily, catering to a wide range of musical tastes and preferences.
The most popular genres on Apple Music in 2023 were Pop, Hip-Hop, and R&B. These genres accounted for 60% of the total streams on the platform.
Spatial Audio and Lossless streaming were introduced by Apple Music in mid-2023, significantly enhancing the listening experience with high-quality, immersive sound. Over 50% of Apple Music subscribers have engaged with these features.
The average revenue per user (ARPU) for Apple Music is estimated to be $7.50 per month. This metric reflects the average monthly income Apple Music generates from each subscriber.
Apple Music aligns with Apple’s broader environmental goals, including the use of 100% recycled materials in its products and achieving carbon neutrality by 2030. Additionally, Apple Music supports initiatives to promote diversity in the music industry and aid artists from underrepresented communities.
Apple Music plans to further integrate AI and machine learning to enhance personalized recommendations and discoverability. The platform also aims to expand its presence in emerging markets, introduce more interactive experiences, social sharing options, and advanced playlist creation tools.
Joseph D'Souza founded Sci-Tech Today as a personal passion project to share statistics, expert analysis, product reviews, and experiences with tech gadgets. Over time, it evolved into a full-scale tech blog specializing in core science and technology. Founded in 2004 by Joseph D’Souza, Sci-Tech Today has become a leading voice in the realms of science and technology. This platform is dedicated to delivering in-depth, well-researched statistics, facts, charts, and graphs that industry experts rigorously verify. The aim is to illuminate the complexities of technological innovations and scientific discoveries through clear and comprehensive information.
