Facebook Messenger Statistics By Revenue, Users and Facts

Introduction

Facebook Messenger Statistics: Facebook Messenger Statistics reveal that the app remains one of the top messaging platforms globally. It has over 1.3 billion active users monthly, showing its immense popularity. Users send billions of messages daily, including texts, photos, and videos. The statistics also show that the app supports millions of voice and video calls daily. On average, users spend about 20 minutes per day on Messenger.

Engaging features like stickers, emojis, and games keep users active. Additionally, Facebook Messenger Statistics highlight the app’s extensive use by businesses for customer service and marketing through chatbots and direct chats.

Editor’s Choice

• Facebook Messenger dominates approximately 67.67% of the global instant messaging and VoIP market.
• More than 5 billion people have downloaded the Android version of Facebook Messenger, and over 100.3 million users have installed the app on iOS devices.
• Facebook Messenger’s user base is composed of 53.97% men and 46.03% women.
• The largest demographic of visitors falls between the ages of 18 and 24, with a global user base totaling 233.5 million.
• Considering the total active users aged 65 and more using the service, the result was 4.1%, with 43.1 million.
• Globally, Facebook Messenger has 116.7 million users aged 45 to 54 and an additional 68.1 million users in the 55 to 64 age group.
• Worldwide, there are 199.1 million users aged 35 to 44.
• 7 million individuals are among Messenger’s most engaged users, who are in the 25-to 34-year-old age range.
• In contrast, there are just 43.4 million users worldwide in the 13 to 17 age group.
• Globally, users spend about 30 minutes daily on Facebook Messenger, highlighting that they typically log in for over 15 hours each month.
• In 2023, Facebook Messenger emerged as a leading global messaging app, with approximately 931 million users active each month.
• In the same year, the United States had over 141.22 million monthly active users, marking a 2.25% increase from the previous year. Looking ahead, this number is projected to reach 144 million in 2024 and 148 million by 2025.
• As of 2023, India is the largest country in the world with the most Facebook Messenger users, with 117 million active users per month.
• In 2023, over 20 billion messages are expected to be sent globally each month through the Facebook Messenger app.
• The Facebook Messenger app has nearly reached 5 billion downloads on the Google Play Store.
• Globally, the gender demographics statistics by Facebook Messenger are followed by male users (55.2%) and female users (44.8%)
• When Facebook launched Messenger, users quickly embraced its text messaging feature. The mobile-compatible application for iOS and Android also introduced voice and video calling. The total number of Messenger users is supposed to reach 03 billion in the first quarter of 2023.
• Recently, Facebook Messenger ranked as the 3rd most popular messaging application.
• In the US, Facebook Messenger is also known as Simply Messenger.
• In 2023, Facebook Messenger users shared more than 17 billion photos each month.
• Every minute on Facebook Messenger, around 5 million GIFs are exchanged.
• Facebook Messenger facilitates over 150 million video calls.

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Facebook Messenger Statistics

• On Facebook Messenger, precisely 260 million conversations are occurring daily.
• Globally, more than 2.9 billion people use the Facebook app.
• Ninety million small businesses actively engage with Facebook.
• Up to 20 billion messages are exchanged daily between businesses and their customers.
• The Facebook Messenger app hosts 300,000 chatbots.
• Facebook Messenger is the second most popular app on the iOS App Store in terms of downloads.
• Among Facebook users, 64% are also active on Facebook Messenger.
• Every month, users send a staggering 17 billion photos through the Facebook Messenger app.

#1. Facebook Messenger Boasts Approximately 1 Billion Users.

Unfortunately, we can’t provide more detailed information because Meta has yet to disclose the specific number of monthly active users (MAUs) for Facebook Messenger. They have only released user figures for Meta’s entire suite of apps.

(Reference: adamconnell.me)

The most specific official data available is a broad statement indicating that Messenger has “over a billion users.”

Another valuable data point is from DataReportal, which estimates that Facebook Messenger has a total advertising audience of just over 979 million. While this number may not fully capture the actual number of active users—since ads don’t reach everyone on the app—it provides a solid, conservative estimate.

#2. It is the 3rd Most Used Mobile Messenger App.

With around 2 billion users, WhatsApp is the foremost mobile messaging app across the globe. WeChat follows with more than 1.3 billion users, while Facebook Messenger holds a strong third place with 1 billion users.

(Reference: adamconnell.me)

This positions it ahead of competing mobile messaging apps such as Telegram (800 million users), Snapchat (750 million users), and QQ (558 million users).

#3. Facebook Messenger received 262.53 million downloads last year.

That might seem like a lot, but it’s been declining steadily year over year, and it’s down significantly from its peak in 2015. The table below outlines the yearly download data for Facebook Messenger from that period onward.

(Reference: adamconnell.me)

#4. The average Messenger user spends 3 hours and 21 minutes on the app monthly.

This is comparable to competitors like Snapchat (3 hours 33 minutes) and Telegram (3 hours 45 minutes). However, it falls considerably short of Messenger’s top rival, WhatsApp (17 hours 6 minutes), as well as Line (8 hours 14 minutes) and other platforms.

(Source: adamconnell.me)

#5. Users spend 1 minute 06 seconds on the app each time they open it.

This is consistent with the average session length for WhatsApp users. However, it is shorter than the time users typically spend on Telegram (1 minute 21 seconds) and Snapchat (1 minute 23 seconds).

(Source: adamconnell.me)

#6. 42.6% of Facebook Messenger users access the app daily.

Almost half of Facebook Messenger users access the app daily, and as noted earlier, these users typically open it multiple times throughout the day.

(Reference: adamconnell.me)

Facebook’s daily usage rate surpasses that of Snapchat (40.3%) and Telegram (38.2%) but remains significantly lower than WhatsApp (83.2%). Notably, WhatsApp leads the social media apps in daily usage by a substantial margin.

#7. Users aged 25 to 34 are the most frequent users of Facebook Messenger.

According to Facebook Messenger statistics, the 25 to 34 age group represents the largest segment of Facebook Messenger users, accounting for nearly a third (32.4%) of the app’s user base.

(Source: adamconnell.me)

The second most common age bracket is 18-24 (22.9%), the third most common age bracket is 35-44 (20.7%), and the fourth most common age bracket is 45-54 (12.2%).

These statistics tell us that Facebook Messenger usage negatively correlates with age. This challenges the common perception that older age groups primarily favor Facebook and Facebook Messenger.

#8. Facebook Messenger made 1.93 million in IAP revenues last year.

Meta has explored monetizing Facebook Messenger through in-app purchases (IAPs). For instance, in 2017, they introduced Messenger Games, several of which are available for purchase.

Despite the growth in user engagement, revenue from in-app purchases has been relatively modest, amounting to just $1.93 million in 2023. This represents a decline of over 37.5% from the previous year and is a significant drop from its peak of $14.98 million in 2020.

(Source: adamconnell.me)

In 2023, Facebook Messenger’s revenue dropped sharply, falling by over 37.5% from the previous year.

#9. Facebook Messenger holds the 7th spot in global social media app rankings.

Facebook Messenger statistics show that Messenger needs to catch up with behemoths like Facebook, YouTube, and Instagram in terms of monthly active users. However, it does still beat out some other notable players—with its 979 million users; it outranks Twitter/X (619 million users) and Pinterest (482 million users) by quite a wide margin.

(Reference: hootsuite.com)

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Country Wise Facebook Messenger Users

Facebook is a widely accessible global platform for social interactions, boasting a large and active user base around the world. From the Facebook Messenger statistics, we can see that Facebook facilitates seamless connections both locally and internationally. The launch of its smartphone app significantly boosted the number of users. Nowadays, people open Facebook and scroll through their feeds every single day. The following data shows the worldwide users in each country.

(Reference: enterpriseappstoday.com)

• As of January 2023, India led the world in Facebook users, boasting 117.55 million active Messenger users.
• Whereas Brazil resulted, as per the report, to 62.05 million users.
• Mexico represented itself, with 57.75 million active users.
• In Vietnam, it reached 52.65 million users.
• The Philippines and Thailand have almost the same number, resulting in 52 million and 35.05 million users, respectively.
• Egypt has 32.95 million users who are actively using Facebook Messenger.
• Indonesia increased its total number of active members using Messenger to 27.30 million.
• Conversely, the United Kingdom has 26.65 million active users, as indicated.
• In 2023, the number of Facebook Messenger users in other countries included Colombia (20.45 million), Bangladesh (20.35 million), Italy (17.55 million), Poland (15.80 million), Turkey (15.75 million), Iraq (15.10 million), Germany (14.15 million), Argentina (14.05 million), Algeria (13.60 million), Peru (13.25 million), and Pakistan (11.65 million).

Important Statistics and Trends for Facebook Messenger in 2023

• Facebook Messenger statistics show that advertisers could reach 1.036 billion users on Facebook Messenger in April 2023, placing it 7th in our ranking of the world’s most ‘active’ social media platforms.
• Furthermore, data from the company’s self-service advertising tools indicates a substantial increase in Facebook Messenger’s potential advertising reach over the past three months.
• In the three months before April 2023, the number of users reachable through ads on Facebook Messenger grew by approximately 105 million, an 11.2% increase.
• Recent data reveals that about 12.9% of the global population uses Facebook Messenger.
• However, because the company limits the use of its platform to people aged 13 and above, Facebook Messenger’s ‘eligible’ use rate will likely be even higher than these figures suggest.

(Source: datareportal.com)

How many Facebook Messenger users are there in each age group in 2023?

Data from Facebook Messenger’s self-service advertising tools, released in April 2023, reveals that marketers can target the following global audiences with ads on the platform:

• 4 million users aged 13 to 17 (4.2% of Facebook Messenger’s Overall Advertising Reach)
• 5 million users aged 18 to 24 (22.6% of Facebook Messenger’s Overall Advertising Reach)
• 7 million users aged 25 to 34 (32.1% of Facebook Messenger’s Overall Advertising Reach)
• 1 million users aged 35 to 44 (19.3% of Facebook Messenger’s Overall Advertising Reach)
• 7 million users aged 45 to 54 (11.2% of Facebook Messenger’s Overall Advertising Reach)
• 1 million users aged 55 to 64 (6.5% of Facebook Messenger’s Overall Advertising Reach)
• 1 million users aged 65 & above (4.1% of Facebook Messenger’s Overall Advertising Reach)

(Source: datareportal.com)

Facebook Messenger Traffic Statistics 2024

messenger.com Traffic and Visitor Engagement

Evaluate your website’s performance relative to your competitors by monitoring key indicators of onsite behavior. In June, messenger.com saw 261.22 million visits, with users spending an average of 18 minutes and 42 seconds per session. Compared to May, traffic to messenger.com decreased by -8.37%.

(Source: semrush.com)

messenger.com Website Traffic By Country

Analyze the global visitor distribution of your competitor’s website to identify and target previously untapped markets. Messenger.com’s core audience is located in the Philippines, followed by the United States and Vietnam.

(Reference: semrush.com)

messenger.com Traffic Share By Device

Quickly identify the sources of a website’s traffic and the devices preferred by visitors. On messenger.com, desktops drive 96.28% of visits, while 3.72% of visitors come from mobile devices.

(Reference: semrush.com)

messenger.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go afterward to find new opportunities to attract your competition’s audience.

(Source: semrush.com)

Note: On messenger.com, the majority of visitors come directly (90.98% of traffic), with google.com contributing 3.54%. Users who visit messenger.com often proceed to facebook.com or google.com next.

messenger.com Competitors and Alternatives

Discover the list of domains that users are visiting next. Messenger.com’s audience also visits fb.com, followed by meta.com and opera.com.

(Source: semrush.com)

messenger.com Organic and Paid Website Traffic

Gain insights into how your top competitor’s audience navigates the web. This will help you adjust your website experience to fit smoothly with each phase of the customer journey. Messenger.com’s traffic has increased by 4.27% month-on-month, which is up to current organic search traffic.

(Reference: semrush.com)

What is the Number of Facebook Messenger Users in Each Global Region for 2023?

The following figures are sourced from Facebook Messenger's advertising audience data as of April 2023.

Here is the breakdown of active Facebook Messenger users by region for 2023:

• Northern America: 6.2 million
• Central America: 80.0 million
• The Caribbean: 8.4 million
• Southern America: 142.4 million
• Western Europe: 30.3 million
• Northern Europe: 47.1 million
• Southern Europe: 46.3 million
• Eastern Europe: 51.6 million
• Northern Africa: 72.0 million
• Western Africa: 13.5 million
• Middle Africa: 3.3 million
• Eastern Africa: 10.2 million
• Southern Africa: 6.4 million
• Western Asia: 71.1 million
• Central Asia: 1.7 million
• Southern Asia: 189.2 million
• Southeastern Asia: 225.2 million
• Eastern Asia: 25.8 million
• Oceania: 4.9 million

Note: The figures provided indicate Facebook Messenger's potential advertising reach and may not match the total count of monthly active users on the platform. Due to rounding in the source data, individual figures may not precisely add up to the total.

Facebook Messenger Users Statistics

#1. Statistics from Facebook Messenger's guide reveal that the app handles 260 million new interactions.

Statistics show that an increasing number of businesses are recognizing the benefits of the Facebook Messenger app and are likely to integrate Messenger bots into their websites. Every day, billions of messages are exchanged between business owners and their customers.

#2. Facebook Messenger statistics show that businesses and customers exchange 20 billion messages each month.

Buyers and Sellers prefer personalized one-on-one discussions. Facebook Messenger allows businesses to provide real-time information to millions of customers.

#3. Facebook Messenger statistics reveal that the platform hosts 300,000 bots.

A Messenger bot is an AI-driven software designed to interact with users. Statistics show that while there were only 100,000 bots on the platform in 2018, this number has tripled to 300,000 by 2023.

#4. According to statistics, 410 million users Use the Facebook Messenger video feature for chats every month.

Along with text messaging, the Facebook Messenger app also supports audio and video calls.

#5. Messenger accounts for over 10% of all global mobile VoIP calls.

VoIP stands for Voice over Internet Protocol. In summary, it pertains to any call made over the internet rather than through a cellular network.

Facebook Messenger has proven to be an extremely popular channel for VoIP calls, accounting for 10% of all calls made over the internet globally.

#6. Over 100 billion messages are sent via Facebook Messenger every day.

That eye-watering amount does not include messages sent through Messenger or Facebook's wider family of apps (Instagram, WhatsApp, etc.).

However, Messenger handles a good chunk of those messages—tens of billions every day. To meet that demand, Facebook maintains 40 million square feet of global data centers with tens of thousands of servers.

#7. Each day, over 1.3 billion photos and videos are exchanged via Messenger.

Messenger users are not limited to sending text messages; they are increasingly incorporating multimedia such as images, videos, and voice notes into their communications.

Statistics indicate that over 1.3 billion photos and videos are shared daily by Facebook Messenger users. This equates to more than 54 million per hour, over 900,000 per minute, and roughly 15,000 per second.

#8. Daily, Messenger users share over 5 million GIFs.

GIFs are brief animations that can be quickly shared through messaging apps. Messenger provides a searchable GIF library for users to incorporate into their messages, with more than 5 million GIFs being sent on the platform each day.

#9. Each day, Messenger chatbots facilitate interactions with over 375,000 people.

Facebook chatbots are automated tools that brands use to interact with users on Messenger 24/7. They offer responses through pre-set replies and function similarly to website chatbots but are integrated directly into the Messenger app.

Since the introduction of chatbots by Facebook in 2016, their popularity has surged, with over 375,000 people engaging with them daily.

#10. Messenger adds 2.5 million new groups daily.

While the majority of messages sent through Messenger are directed to individual recipients, a substantial number are also exchanged in group chats.

Messenger simplifies group communication by allowing you to message multiple people simultaneously. To initiate a group chat, add the desired participants and send a message that will be delivered to everyone in the group. Typically, each group contains around ten members.

#11. User statistics reveal that 64% of Facebook users also utilize the Facebook Messenger platform.

You can use Facebook Messenger even without a Facebook profile., offering a great way to connect with family, friends, and colleagues who prefer other social media platforms.

#12. Facebook ranks as the third most popular website in the world.

In the global ranking of website visits, Google holds the top spot, followed by YouTube in second place and Facebook in third.

#13. 4 million children use Facebook Messenger Kids.

In today's tech-savvy world, Facebook Messenger Kids enables parents to oversee their children's activities on the platform easily.

#14. On average, a Facebook Messenger user engages with the app 183.9 times each month.

For the record, that works out at around six times per day. Interestingly, users open Messenger more frequently each month compared to Snapchat (153.9 times) and Telegram (166.6 times).

Despite its strong engagement, Facebook Messenger still lags far behind WhatsApp, where users open the app a remarkable 929.9 times per month. This frequency is nearly three times higher than that of any other social media app, underscoring WhatsApp's leading role in the instant messaging market.

#15. 55.5% of Facebook Messenger users are male

The user demographics of Facebook Messenger show a slight male skew. Approximately 55.5% of its advertising audience, a reliable indicator of the total user base, are men, compared to 44.5% who are women.

#16. 44% of Facebook Messenger users are Millennials

Suppose you'd like to break this stat down further (and why wouldn't you?), the largest demographic of Facebook Messenger users is young Millennials—those aged 25 to 34. This age group represents almost a quarter of Messenger's user base. Another 21% of Messenger's audience is 35-44-year-olds. If this demographic aligns with your brand's target audience, it's time to pay attention and start engaging in direct messages.

#17. Facebook Messenger usage is up +5.2% YOY

As of the first quarter of 2024, Facebook Messenger usage was up +5.2% compared to the year before.

Although this suggests that Facebook Messenger's user base might be expanding, the reality is more nuanced. A closer examination of the data reveals that the number of Messenger users is not growing steadily but rather experiencing fluctuations.

#18. Every day, over 500,000 new users join Facebook Messenger.

In recent years, there have been worries that Facebook and Facebook Messenger are losing appeal among younger users and are, therefore, "slowly fading away." However, this assumption needs to be more accurate. On the contrary, Facebook Messenger is experiencing significant growth. According to Inc., the platform gains approximately 100 million new users every five to six months, which translates to about 555,555 to 666,666 new users daily.

#19. Messenger facilitates over 7 billion conversations each day.

This amounts to over 2.5 trillion conversations annually, highlighting the immense volume of activity on the platform. When considering the number of active users, it averages out to more than five conversations per user on Messenger each day.

#20. Audio messaging on Facebook Messenger has seen a 20% increase.

Messenger provides various options for users to communicate, including text messaging and video calls.

In recent months, audio messaging has become increasingly popular, with Facebook reporting a roughly 20% rise in its use on the platform.

Facebook has rolled out new features to streamline audio messaging, including a tap-to-record option that lets you record without having to press and hold the microphone button continuously.

Facebook Messenger Download Statistics

• Facebook Messenger is the second most downloaded app on the iOS App Store.

Facebook app is the most downloaded app, seconded by the Facebook Messenger app in the iOS app store.

Revenue Statistics for Facebook Messenger

Facebook Messenger offers greater marketing potential than email marketing.

#1. Advertising on Facebook Messenger costs 30 to 50 times less per lead compared to standard Facebook ads.

Promoting your business on Messenger is both simpler and more effective than advertising on the main Facebook newsfeed.

#2. Only 1% of businesses actively use Facebook Messenger to engage with their customers.

Many businesses need to take advantage of the benefits Facebook Messenger brings to the advertisement.

Business Statistics for Facebook Messenger

Leveraging Facebook Messenger can provide significant benefits for businesses.

#1. Currently, there are just 40 million businesses actively using the Facebook app.

Many businesses need to take advantage of the rich features of Facebook Advertisements.

#2. Ads posted on Facebook Messenger achieve engagement rates that are 10 to 80 times higher than those placed on Facebook Newsfeed.

Marketing advertisements on Facebook Messenger are displayed just like regular Facebook ads.

#3. People engage with Facebook Messenger ads up to 80 times more frequently than with email marketing.

These days, people often need to check their email messages promptly. However, with Facebook Messenger, people can reply to questions on time.

#4. Email advertisements typically have a click-through rate (CTR) of 1-2%, whereas Facebook Messenger ads boast a significantly higher CTR of 20-30%.

The click-through rate gauges the frequency with which people interact with your advertisement. On Facebook Messenger, you receive 200 clicks per 1,000 ads, compared to just 10-20 clicks per ad through email.

#5. The speed at which people open Facebook Messenger is Ranked at 80%, which is way higher than 5-10% for email.

An increasing number of people are choosing Facebook Messenger for marketing, moving away from traditional email marketing.

#6. Approximately 90 million small businesses use Facebook in various ways.

Companies that have leveraged Facebook for advertising have found it to be a profitable investment.

#7. Each month, more than 8 billion messages are exchanged between businesses and consumers on Messenger.

Every month, Facebook Messenger sees over 8 billion messages exchanged between businesses and their potential customers. If you're a business and you still need to start using it, you need to catch up on a ton of leads.

#8. Brands predominantly use Facebook Messenger as their preferred messaging platform.

With 85% of brands utilizing it for marketing and customer support, Facebook Messenger stands out as the leading messaging service for businesses.

#9. 74% of adults feel a stronger connection to businesses that offer messaging options.

According to Facebook, almost 75% of adults feel a stronger connection to a brand when they can engage with it directly. Businesses should turn on that Messenger chat option and let the conversation start flowing.

#10. Another 66% of adults are more likely to do business with companies that have messaging.

As per Facebook Messenger statistics not only is messaging the preferred way to talk with a business for online adults but their decisions are based on whether or not messaging is available. Nearly 70% of folks surveyed by Facebook said they're more likely to make a purchase from or do business with a business whom they can contact with instant messaging.

Interesting Facts About Facebook Messenger

Facebook Messenger offers a lot of fun features beyond just business uses.

#1. Each month, users share 17 billion photos via the Facebook Messenger app.

Statistics indicate that billions of photos are shared via Facebook Messenger, alongside numerous chats and calls.

#2. On Facebook Messenger, users share an impressive 25,000 GIFs every minute on average.

Incorporating GIFs to convey emotions and reactions adds vibrancy and energy to conversations on Facebook Messenger.

#3. Facebook Messenger offers more than 4,000 emojis.

Curious about the number of emojis available on Facebook Messenger? Well, we tried counting them and found that there were at least 4,000 if you counted each color variation separately.

Facebook Messenger Statistics Overview

As shown in Facebook Messenger statistics, in 2023-24, Facebook Messenger continues to be one of the most popular messaging apps worldwide. It has over 1.3 billion active users each month. Users send billions of messages, including text, photos, and videos, making it a vital communication tool. The app facilitates millions of voice and video calls every day. On average, users spend roughly 20 minutes each day on Messenger. The app's features, like stickers, emojis, and games, enhance user interaction. Facebook Messenger is also widely used for business purposes, allowing companies to connect with customers through chatbots and customer service chats.

Conclusion

The statistics for Facebook Messenger highlight its strong competitive position in the global market. The company's innovative digital marketing strategies are propelling it ahead of its competitors, with Mark Zuckerberg actively driving technological advancements and regularly updating social media platforms. These constant updates and improvements are accelerating Facebook's growth more rapidly than other applications available today. As users appreciate ongoing enhancements, Facebook is well-positioned to remain a leader in the industry for the foreseeable future.

Facebook Messenger's extensive array of features—such as video and audio calls, online payments, gaming, and direct business interactions—demonstrates its versatility. Although other messaging apps like WeChat are also available, Facebook Messenger is gaining prominence as a leading choice thanks to its strong privacy protections and exceptional service quality.

Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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