Mobile Application Statistics By Revenue, Type, Company, Downloads and Popularity

Introduction

Mobile Application Statistics: The mobile application market has experienced remarkable growth over the past decade, evolving into a multi-billion-dollar industry that continues to expand at an unprecedented rate. As we delve into 2024, the landscape of mobile apps is more dynamic than ever, characterized by an increasing number of innovative applications that cater to a diverse array of user needs and preferences.

Mobile apps have become an integral part of daily life for billions of people worldwide. From social media and communication to productivity and entertainment, these applications have revolutionized how we interact, work, and play.

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• The mobile app market will achieve a total revenue of USD 935 billion in 2024.
• The total revenue is anticipated to exhibit a compound annual growth rate (CAGR) of 8.83% from 2022 to 2027, leading to an estimated market volume of USD 673.80 billion by 2027.
• In 2024, the highest revenue was generated from the advertisement segment, resulting in USD 344.10 billion.
• The number of downloads in the mobile app market is projected to reach 299 billion in 2024, a significant increase from previous years.
• Recently, the average revenue per download has amounted to USD 23.99.
• In 2024, Apple is supposed to capture the highest revenue share, 64.8%, and Google will have a 35.3% share, respectively.
• Meanwhile, the average number of mobile app downloads will reach around 150.40 million by this year’s end.
• In March 2024, Facebook emerged as the most downloaded mobile App worldwide on the Google Play Store for Android users is Facebook, resulting in 52 million downloads.
• China is leading the market with revenues of USD 90 billion, driven by high user engagement and advanced app ecosystems.
• As of 2024, Teens (13-17 years) spent approximately 112.6 hours per month on apps, with a strong preference for social media, gaming, and communication apps.

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Key Trends And Statistics

• In-App Purchases: Over 60% of total app revenue comes from in-app purchases, with gaming apps leading this trend.
• Subscription Services: Subscription-based apps, particularly in the entertainment and fitness sectors, continue to grow rapidly and contribute significantly to overall revenue.
• Advertising: Mobile advertising revenue will reach USD 350 billion in 2024, with social media platforms capturing a large share.
• User Base: There are over 3.5 billion smartphone users worldwide, with an average of 35 apps installed per device.
• Downloads: The total number of app downloads is expected to surpass 250 billion by the end of the year, showcasing the growing reliance on mobile applications for various activities.

Mobile Application Revenue Statistics By Segments

(Reference: stastista.com)

• Revenue generated by the mobile app market is expected to reach USD 522.67 billion by the end of 2024.
• In the same year, expected revenue (in USD billion) earned by top segments of mobile applications is depicted as Games (196.10), social networking (153.30), Entertainment (39.23), shopping (33.42), music (14.34), and photo & video (14.06).
• Furthermore, other segmental revenue (in USD Billion) of this market are reported as book & reference (9.41), business (3.36), education (7.94), finance (1.83), food & drink (2.75), health & fitness (5.11), lifestyle (7.76), medical (1.59), navigation (1.60), news & magazines (12.68), productivity (6.51), sports (3.17), travel (1.45), utilities (4.85), and weather (2.11).

Revenue Segment Statistics By Revenue Change(Reference: stastista.com)

Mobile Application Revenue Statistics By Type

(Reference: stastista.com)

• In 2024, the highest revenue was generated from the advertisement segment, resulting in USD 344.10 billion, with a revenue change of 12.2% from last year.
• In-app purchases and paid Apps are estimated to generate revenue of around USD 172.50 billion (11.5%) and USD 6.09 billion (8.8%), respectively.

Moreover, revenue earned and change rate of Mobile Applications by types in coming years is estimated as follows:

Mobile Application Revenue Share Statistics By Store

(Reference: stastista.com)

• Based on store revenue share, Apple captured the highest revenue share, 64.8%, followed by Google with a 35.3% share, respectively, by the end of 2024.
• Furthermore, revenue share by mobile app store in the coming year such as:

By Average Revenue Per Download

(Reference: stastista.com)

• In recent years, the average revenue per download currently is expected to amount to USD 23.99.

A Statista report analyses on average revenue per download are detailed in the table below:

Mobile Application Download Statistics By Segment

(Reference: stastista.com)

• Mobile Application Statistics also mentioned that the average number of mobile app downloads will reach around 150.40 million by 2024.

On the other hand, the total number of downloads in each segment from 2024 to 2027 is analyzed in the table below:

Global Revenue Comparison of Mobile Applications By Country

• China is projected to generate App’s highest revenue, amounting to approximately USD 203.90 billion, with a revenue change of 11.6%.
• The annual growth rate of the market will reach 7.92% from 2022 to 2027, and it is expected to significantly contribute to the company's overall market volume, which is projected to reach USD 256.30 billion by 2027.
• Furthermore, the estimated revenue generated by the other top four countries in 2024 is followed by the United States: US$72.80 billion (12.9%), Japan: US$34.90 billion (9.8%), United Kingdom: US$18.36 billion (11.6%), and South Korea: US$12.25 million (11.5%).

By Region, 2024

Leading Android Apps Statistics By Downloads

• In 2024, Instagram was the most downloaded App worldwide for Android users, with 166 million downloads in the first quarter alone.
• Following closely, Facebook secured 141 million downloads, and TikTok reached 137 million.
• Other top-performing apps included WhatsApp Messenger, which has 115 million downloads, and Telegram, resulting in 79 million.

CapCut and Snapchat also featured prominently, with 74 million and 67 million downloads, respectively

(Reference: stastista.com)

• In June 2023, Instagram topped the global charts as the most downloaded App on the Google Play Store, amassing 68.92 million downloads from Android users.
• Following closely, Facebook secured its position as the second-most popular App, garnering approximately 38.5 million downloads.
• Moreover, other leading Android apps in the Google Play Store by the number of downloads were WhatsApp Messenger (29.57 million), mAst: Music Status Video Maker (26.02 million), Facebook Lite (24.76 million), Viamaker (23.77 million), TikTok (23.73 million), Instagram Lite (22.91 million), Snapchat (21.55 million), TikTok Lite (17.55 million), WhatsApp Business (16.22 million), Meesho (16.21 million), Spotify (16.11 million), PhonePe UPI, Payment, Recharge (15.94 million), JioCinema (15.47 million), Telegram (15.12 million), Flipkart (13.53 million), Shopsy (13.05 million), TikTok (12.61 million), and MyJio (12.35 million).

Leading Apple Apps Statistics By Downloads

• Mobile Application Statistics further elaborates that In June 2024, the global landscape of iPhone app downloads saw significant growth in Google as it maintained its lead with approximately 7.2 million downloads.
• CapCut secured the second spot with around 6.9 million downloads, followed by Instagram (6.5 million), TikTok (6.3 million), and WhatsApp (6.1 million).

(Reference: stastista.com)

• In June 2023, Google emerged as the leading App for iPhone downloads on the Apple App Store globally, amassing approximately 6.36 million downloads from iPhone users.
• In contrast, CapCut secured its position as the second-most popular App, with around 6.16 million downloads worldwide during the same period.
• Leading iPhone apps in the Apple App Store by number of downloads are ICOCA (5.23 million), ChatGPT (4.65 million), TikTok (4.12 million), WhatsApp Messenger (3.91 million), YouTube (3.54 million), Instagram (3.54 million), Google Chrome (2.69 million), TikTok (2.63 million), Telegram Messenger (2.42 million), Netflix (2.36 million), Gmail (2.29 million), Spotify (2.23 million), Free VPN  (2.06 million), Quark (2.04 million), Temu (1.94 million), SHEIN (1.93 million), DouYin (1.82 million), and Messenger (1.72 million).

The Most Popular U.S. Smartphone Apps

(Reference: stastista.com)

• In April 2024, the YouTube mobile app achieved the highest audience reach at 74%.
• Meanwhile, Gmail, the popular email service, was accessed by 65% of mobile users in the United States.
• Facebook, a leading social media platform, secured the third position with a 64% usage reach.
• Furthermore, Mobile Application Statistics also reports that the Mobile audience reach of leading smartphone apps in the United States of America in the same duration were Google Search (61%), Google Maps (59%), Amazon Mobile (54%), Instagram (39%), Google Play (39%), Spotify (38%), Facebook Messenger (37%), Google Photos (34%), PayPal (32%), Cash App (32%), and Apple Maps (32%).

Distribution of Free And Paid iOS Apps

(Reference: stastista.com)

• A report published by Statista elaborates that in March 2024, a remarkable 95.1% of all iOS apps were available for free, and 4.9% were paid apps.
• In 2023, the quarterly breakdown of free and paid iOS apps in the Apple App Store was: Q1 (free: 94.5%, paid: 5.5%), Q2 (free: 94.76%, paid: 5.24%), Q3 (free: 94.95%, paid: 5.05%), and Q4 (free: 95.05%, paid: 4.95%).

By Most Popular Messaging Apps

(Reference: stastista.com)

• By April 2024, WhatsApp Messenger had achieved a remarkable milestone: around 2 billion users actively access the platform monthly.
• Furthermore, other popular global mobile messenger apps by number of monthly active users of the same duration were Weixin/WeChat (1,343), Facebook Messenger (1,010), Telegram (900), Snapchat (800), and QQ (554).

Most Popular Messenger Apps Statistics By Downloads

(Reference: stastista.com)

• As per Mobile Application Statistics, WhatsApp emerged as the leading mobile messenger app globally, boasting around 51.19 million downloads in January 2024.
• Snapchat is closely followed as the second most downloaded mobile communication and social App, garnering approximately 41 million downloads.
• Telegram secured the third spot, with around 36.7 million downloads.
• Moreover, the other most popular messenger apps by monthly downloads are WhatsApp Business (27.86 million), Messenger (21.31 million), WeChat (6.66 million), Rakuten Viber Messenger (3.54), QQ (3.28), LINE (3.06), and Signal Private Messenger (2.92 million).

By Top Players Company Profiles

• In 2024, Apple's App Store will generate around USD 85 billion in revenue (30% market share), reflecting a significant increase from previous years.
• Google Play Store is projected to generate approximately USD 110 billion by the end of 2024.
• In addition, Google commands a dominant 45% share of the global mobile app market, making it the largest player.
• In the same year, Tencent's app revenue is estimated to reach USD 30 billion.
• Microsoft's app revenue, primarily through its Microsoft Store, is forecasted to be around USD 20 billion.
• Meta's app ecosystem is expected to be around USD 40 billion.

Quarterly Mobile Application Statistics By Consumer Spending

(Reference: stastista.com)

• In the first quarter, global consumer expenditure on mobile apps reached 35.28 billion U.S. dollars, an increase of nearly 5% as compared to the same quarter in 2023.
• Similarly, quarterly valuations of global consumer spending on mobile apps in 2023 were Q1 (USD 33.7 billion), Q2 (USD 33.8 billion), Q3 (USD 33.9 billion), and Q4 (USD 69.9 billion)

By Leading iPhone Apps Revenue

(Reference: stastista.com)

• In June 2023, ByteDance's social video apps, DouYin and TikTok, emerged as the highest-grossing iPhone applications in the Apple App Store globally, amassing approximately 372 million U.S. dollars and 324 million U.S. dollars in revenue, respectively.
• Following closely, the Japanese comic reading app Piccoma secured the third position, with revenues exceeding 228.3 million U.S. dollars.
• However, other leading iPhone apps in the Apple App Store worldwide, by revenue (in million U.S. dollars), were Honor of Kings (165.75), Tencent Video (165.71), Roblox (129.95), Honkai: Star Rail (104.8), Max (103.93), Iqiyi (96.54), Honkai (94.73), LINE (93.24), Disney+ (92.06), Candy Crush Saga (90.26), YouTube (89.94), PUBG (88.63), Genshun Impact (72.97), Tinder (72.38), Royal Match (71.81), Audible (70.94), and Fantasy Westward Journey (70.85).

By Leading Android Apps Revenue

(Reference: stastista.com)

• Mobile Application Statistics also show that in June 2023, Disney+ amassed approximately USD 70.6 million in global revenue via the Google Play Store.
• HBO Max secured the second position with earnings exceeding USD 50.73 million, while TikTok followed closely, generating around USD 38.09 million from Android users worldwide.
• Besides, other android apps in the Google Play Store by revenue (USD million) were Google One (27.34), Peacock TV (25.2), Twitch (25.08), Crunchyroll (22.19), Bumble (19.08), Tinder (17.79), Paramount+ (15.22), Globoplay (13.41), HBO Max (9.87), Pandora (9.5), Hulu (8.03), TikTok* (7.46), Vudu (7.27), ESPN (6.16), Microsoft PneDrive (6.12), Duolingo (5.9), and Fitbit (5.89).

Top Downloads of Android Mobile Apps

(Reference: stastista.com)

• In March 2024, Facebook emerged as the most downloaded mobile App worldwide on the Google Play Store for Android users is Facebook, resulting in 52 million downloads.
• Instagram secured the second position, amassing 50 million downloads, while WhatsApp, another Meta-powered communication app, ranked third with 33 million downloads.
• Mobile Application Statistics further states that in the same period, 31 million people downloaded mobile apps from the Google Play Store worldwide, including TikTok (31 million), Telegram (20 million), WhatsApp Business (18 million), Messenger (18 million), Snapchat (17 million), Threads (15 million), and Spotify (14 million).

Mobile Application Usage Statistics By Age Group

• Teens (13-17 years) spend approximately 112.6 hours per month on apps, with a strong preference for social media, gaming, and communication apps.
• Young Adults (18-24 years) spend around 102.4 hours per month on apps, focusing heavily on social media, entertainment, and streaming services.
• Adults (25-34 years): 90 hours per month on apps, with a mix of productivity, social media, and shopping apps.
• Middle-aged Adults (35-54 years): 70 hours per month on apps, with a preference for news, finance, and health-related apps.
• Older Adults (55+ years): 40 hours per month on apps, focusing on health, news, and communication apps.

By App Retention and Churn, 2024

• The average 30-day retention rate for mobile apps stood at 25%.
• Gaming apps showcased a slightly higher retention rate at 28%, benefiting from frequent updates and engaging content.
• Non-gaming apps, such as those in the finance, productivity, and health sectors, saw a 22% retention rate, highlighting the challenge of maintaining user interest in utility-focused applications.
• The average churn rate for mobile apps was approximately 75%, meaning three out of four users abandoned an app within the first 30 days.
• The churn rate among gaming apps was slightly lower, at 72%, which can be attributed to ongoing in-game events and rewards that encourage user retention.
• Non-gaming apps experienced a higher churn rate of 78%, reflecting the need for better user engagement strategies and personalized content to retain users.

Privacy Considerations for Mobile Apps in 2024

• Data Encryption: In 2024, 78% of mobile app developers reported using encryption to secure data in transit and at rest.
• Consent Rates: Approximately 85% of mobile apps now implement clear user consent mechanisms, ensuring users are aware of and agree to data collection practices.
• Privacy Policies: Over 90% of top-grossing apps provide detailed privacy policies.
• In 2024, 72% of mobile apps adhere to data minimization practices, reducing the risk of data breaches and enhancing user trust.
• Compliance Rates: About 65% of apps globally comply with GDPR, while 58% comply with CCPA, highlighting the need for increased adherence.
• Two-Factor Authentication (2FA): Implementing 2FA is a growing trend, with 60% of mobile apps offering this feature to enhance security.
• Mobile Application Statistics 2024 estimated the average cost of a data breach in the mobile app industry at USD 4.24 million, up from USD 3.86 million in previous years.​

Conclusion

The mobile application market in 2024 is characterized by robust growth driven by innovative technologies and a diverse range of user needs. Major companies like Apple, Google, Tencent, Microsoft, Meta Platforms, and ByteDance continue to lead the market with significant revenue contributions and ongoing product developments. As these companies roll out new features and services, the future of mobile applications looks promising, with continued expansion and increased user engagement.

Maitrayee Dey

Maitrayee, after completing her graduation in Electrical Engineering, transitioned into the world of writing following a series of technical roles. She specializes in technology and Artificial Intelligence, bringing her experience as an Academic Research Analyst and Freelance Writer, with a focus on education and healthcare under the Australian system. From an early age, writing and painting have been her passions, leading her to pursue a full-time career in writing. In addition to her professional endeavors, Maitrayee also manages a YouTube channel dedicated to cooking.

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