Tea Statistics By Country, Tea Consumer Behavior and Facts

Introduction

Tea Statistics: Everyone loves tea! Currently, water and tea are the two most consumed beverages worldwide. Consuming tea in moderation can provide numerous health benefits. There are over 1,000 different types of tea available today. It is projected that global tea production will significantly increase by 2025.

These latest tea statistics also include additional information about the calorie content of different types of tea

Editor’s Choice

• The global tea market is expected to grow annually by 6.6% from 2021 to 2028, with organic and specialty teas driving this increase.
• The U.S. tea market saw a surge in 2020 and is projected to continue growing steadily through 2028, encompassing both traditional brewed and ready-to-drink (RTD) teas.
• In Turkey, the per capita tea consumption is approximately 1,300 cups per year.
• The combined market size for at-home and out-of-home tea in the U.S. is estimated at USD 25.1 billion in 2024.
• The combined global volume for at-home and out-of-home tea is projected to hit 7.3 billion kg.
• In 2023, China was the top tea exporter with a value of USD 1,739.2 million. Kenya and Sri Lanka were also significant contributors.
• Regular tea drinkers have a 20% lower risk of heart disease and a 22% lower risk of stroke.
• The average revenue per capita for the at-home tea segment across Asia is USD 18.84.
• In 2024, China is expected to generate the most revenue in the at-home tea segment, amounting to USD 52,500 million.
• The estimated volume per person for at-home tea consumption in the U.S. is 0.77 kg in 2024.

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Facts About Tea

• Tea comes from the Camellia sinensis plant.
• The four main types of tea are black, green, oolong, and white.
• Tea originated in China thousands of years ago.
• It is the second most consumed beverage in the world, after water.
• Herbal teas aren’t technically teas because they come from different plants.
• The British have a tradition called “afternoon tea” with tea, sandwiches, and cakes.
• Tea contains antioxidants, which are good for your health.
• Green tea is believed to help with weight loss and boost metabolism.
• Earl Grey tea is flavored with oil from the bergamot orange.
• Matcha is a type of green tea made from powdered tea leaves.
• Tea bags were invented in the early 20th century.
• The Boston Tea Party in 1773 was a protest against British tea taxes.
• Bubble tea originated in Taiwan and includes tapioca pearls.
• Jasmine tea is scented with jasmine flowers.
• In Japan, there is a traditional tea ceremony called “chanoyu” or “sado.”
• Chai tea originated in India and is made with spices like cinnamon and cardamom.
• Pu’erh tea is fermented and aged, often improving with time.
• White tea is the least processed type of tea.
• Rooibos tea comes from a plant native to South Africa.
• The temperature of water affects the flavor of tea.
• The Camellia sinensis plant can grow into a tree if left undisturbed.
• Adding milk to tea is a common practice in some countries.
• The caffeine content in tea is less than coffee but still provides a boost.
• Some teas, like chamomile, are known for their calming effects.
• The tea plant is related to the ornamental camellia flower.
• The tea industry employs millions of people worldwide.
• In some cultures, tea is used in traditional medicine.
• Decaffeinated tea has undergone a process to remove most of the caffeine.
• The first record of tea drinking in Japan dates back to the 9th century.
• Some teas, like Darjeeling, are known as the “champagne of teas” for their high quality.
• The tea plant can live for over 100 years.
• Tea leaves contain essential oils that give each type of tea its unique flavor.
• The ritual of drinking tea has cultural significance in many countries.
• The tea trade played a significant role in global history and economics.
• Some teas, like pu’erh, increase in value as they age.
• The phrase “not for all the tea in China” signifies something of great value.
• The leaves used for making tea are typically harvested by hand.
• There are tea sommeliers who specialize in tea tasting and pairings.
• Teabags were initially popularized for convenience in the early 20th century.
• Herbal teas, like peppermint and chamomile, are caffeine-free.
• The practice of adding milk to tea originated in Britain to prevent porcelain cups from cracking.
• The temperature and steeping time affect the strength and flavor of tea.
• The majority of tea production occurs in Asia.
• The Assam region in India is known for producing strong, malty black teas.
• The health benefits of tea include improved heart health and reduced risk of certain cancers.
• Tea can be enjoyed hot or cold, depending on personal preference.
• Tea leaves can be brewed multiple times, with each infusion producing a different flavor profile.
• The tradition of tea drinking spread to Europe in the 17th century.
• Some teas, like blooming teas, are hand-tied into decorative shapes that unfurl when steeped.
• The teapot was invented during the Yuan Dynasty in China, around the 13th century.

General Tea Statistics

• According to Tea Statistics, tea is the second most consumed beverage worldwide, with 158 million American consumers preferring tea every day.
• Moreover, as of today, 80% of households in the USA have tea at their homes.
• Tea Statistics by Benefits states that regular tea consumers are at a 20% and 22% lower risk of heart disease and stroke, respectively.
• In the US, the overall tea sales are projected to grow by 4.1% in 2024.
• More than 60 countries in the world produce tea.
• China produces all six types of tea and is the only one country.

Tea Statistics By Tea Consumer Behaviour

• In the United Kingdom, 100 million tea cups are consumed every day.
• According to Tea Consumption Statistics, in Turkey, the yearly per capita tea consumption amounts to 1,300 cups.
• Almost half of the population in Australia consumes tea every week.
• 30% of the tea consumers in the US drink more than 4 cups daily.

Tea Statistics By Type

• Green tea has captured 20% of the worldwide tea production market.
• Furthermore, 84% is the tea consumption rate for black tea in the USA.
• 75 to 80% of American tea lovers prefer iced tea.
• There are 1,000 above varieties of tea with main classifications such as black, oolong, green, and white.
• By 2025, Tea Statistics expects that worldwide black tea production will reach 4.4 million tons with a CAGR of 2.2%.

Tea Statistics By Market Insights by Region

Worldwide

• According to Tea Statistics 2024, revenue in the worldwide market is expected to amount to $264.1 billion in the current year, of which revenue at home and revenue out of home are projected to be valued at $127.2 billion and $137.0 billion, respectively.
• Furthermore, the region-wise comparison shows that China will generate most of the revenue in the at-home segment, contributing $52,500 million in 2024.
• In addition, Tea Statistics show that the average revenue per capita compared to the worldwide population is estimated to be $16.41 in the present year.
• The average volume per person in the worldwide at-home segment is estimated to amount to 0.90kg in 2024.
• The combined volume of out-of-home and at-home segments in the global tea market is projected to reach 7.3 billion kg.

Americas

• As of 2024, the American combined market with at-home and out-of-home revenue is estimated at $25.1 billion.
• Compared to the entire American population, the average per capita for at-home is projected to amount to $13.10 in 2024.
• By 2025, the American tea market is projected to show a volume growth of 1.2%.
• In 2024, the average volume per person in the at-home category is estimated to be 0.77 kg.

Australia & Oceania

• Similar to the above regions, the combined revenue in the Australia & Oceania market is projected to amount to $1.7 billion in 2024.
• Based on the region’s entire population, Tea Statistics estimates that the average revenue per capita in the at-home segment will be $12.76 in 2024; in addition, the average volume per person will be 0.50kg.
• Between 2024 and 2028, the market is expected to grow at a CAGR of 4.66%.

Africa

• Revenue from the African at-home tea market is estimated to grow at a CAGR of 8.69% between 2024 and 2028.
• The combined revenue in both segments is expected to amount to $18.8 billion in 2024.
• In addition, the combined volume is projected to be 0.9 billion kg in the current year.
• The average revenue per capita and the average volume per person are expected to amount to $11.73 and 0.69 kg in 2024, respectively.

Asia

• According to the Tea Statistics 2024, the combined revenue in the Asian market is estimated to reach $183.7 billion.
• Furthermore, the combined volume is projected at 4.8 billion kg.
• The average revenue per capita for the at-home segment will be $18.84 compared to the entire Asian population.
• Moreover, the average volume per person is projected to amount to 1.00kg in the current year.

Europe

• The revenue of the European combined market is expected to amount to $12.3 billion in 2024.
• The average revenue per capita for the at-home segment will be $14.70 compared to the European population.
• In addition, the average volume per person is projected to be 0.85kg.
• In the current year, the combined volume is expected to amount to 0.8 kg.
• Revenue in the at-home category is projected to grow at a CAGR of 6.77% between 2024 and 2028.

Top RTD Tea Brand in the USA By Sales

(Reference: statista.com)

As of 2023, in the USA, PureLeaf was the leading ready-to-drink tea brand, with more than $950 million in sales. The top-performing brand was followed by Arizona, Lipton, Gold Peak, and Brisk, with more than $2,000 million in sales collectively.

Tea Statistics By Country

#1. United States

(Reference: statista.com)

A 10-year analysis of the per capita consumption of tea in the USA shows that it has stagnated. However, based on Tea Statistics, during the lockdown in 2020, the market’s consumption slightly went down but quickly recovered in the next year. By 2028, the consumption is expected to reach 0.47 kg.

#2. China

Consumers by level of income

(Reference: statista.com)

In China, 34.57% of the tea consumers had a high income. Furthermore, there is a slight difference between medium-income and low-income consumers, representing 32.89% and 32.53%, respectively.

By Age

(Reference: statista.com)

In China, Tea Statistics by consumer demographics show that most tea drinkers are 25 to 34 years of age, contributing 26.87%. With slight differences, 24.9% belong to the 45 age group. Surprisingly, baby boomers contribute 8.72%.

#3. Canada

(Reference: statista.com)

According to Tea Statistics 2023, in Canada, the share of tea consumers in every income level almost matches. However, medium-income households have the comparatively highest share, 33.96%.

Consumers by Age

(Reference: statista.com)

According to Tea Statistics by consumer demographics, 23.34% of Canadians who drink tea are 25 to 34 years old. With minor differences, 45 to 54 years and 55 to 64 years contribute by 20.61% and 21.48%, respectively.

#4. India

States with the highest tea production

(Reference: statista.com)

As of April 2023, in India, Assam became the leading state with the highest estimated production volume of tea, with 37.92 million kilograms. In addition, West Bengal, Tamil Nadu, Kerala, and Karnataka were ranked respectively.

#5. Japan

Most popular types of Tea in Japan in October 2023

(Source: statista.com)

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Per-capita volume Sales by Country

Based on Statista research, Brazil, China, and Singapore were the top countries with per-capital volume sales in 2023.

(Source: statista.com)

Top Tea Exporting Countries Worldwide

Based on Statista research, China, Kenya, and Sri Lanka were the top tea exporting countries worldwide in 2023.

(Source: statista.com)

Leading Tea Importing Countries

In 2023, the USA became the leading Tea-importing country, with $519.79 million in trade value. Other leading countries were the UK, Egypt, Germany, and Japan, as explained in the below chart.

(Source: statista.com)

In 2023, China became the leading country with the highest tea export value, contributing $1,739.2 million. Kenya and Sri Lanka also contributed significantly. However, Poland, Germany, Japan, the United Kingdom, the United States, the Netherlands, and Argentina have less than $500 million of trade value each.

Revenue of the Tea Market Worldwide

Tea Market Revenue Worldwide in 2023:

(Source: statista.com)

Calling Out All the Tea Lovers, Check Out the Calories in Tea

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

Calories in Popular Iced Tea Brands

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

(Source: fatsecret.com)

A Steeping History: Exploring Tea’s Journey and Modern Trends

Tea, the world’s second most popular beverage after water, boasts a rich history steeped in tradition and cultural significance. Its journey from an ancient medicinal concoction to a global phenomenon is a fascinating tale. Let’s delve into the origins of tea, explore the diverse varieties enjoyed today, and discover the latest trends shaping the tea industry in 2024.

Ancient Origins and the Rise of a Global Beverage:

The legend of tea’s discovery traces back to 2737 BC in China, where Emperor Shennong is said to have accidentally consumed a cup of boiled leaves that fell from a camellia sinensis tree. The invigorating effects sparked a fascination with the plant, leading to its use as a medicinal beverage for centuries.

Tea’s popularity gradually spread beyond China’s borders. Trade routes carried the knowledge of tea cultivation and consumption westward, reaching Japan in the 8th century AD. By the 17th century, tea had become a prized commodity in Europe, enjoyed by royalty and the elite. The demand for tea fueled trade between Europe and Asia, with countries like Britain establishing vast colonial networks centered around tea production and export.

The Diverse World of Tea:

Today, tea is a global phenomenon that is enjoyed in countless ways. However, all tea varieties come from the same plant, Camellia sinensis. The processing methods employed after harvesting determine the final type of tea. Let’s explore the main categories:

• Black Tea: The most popular type of tea globally, black tea undergoes a complete oxidation process, resulting in a strong, robust flavor. Popular black teas include English Breakfast, Earl Grey (flavored with bergamot), and Assam.
• Green Tea: Minimally processed, green tea retains its natural green color and boasts a grassy, vegetal taste. Due to its high concentration of antioxidants, green tea is celebrated for its potential health benefits. Popular green teas include sencha, Matcha, and Gunpowder.
• Oolong Tea: In terms of oxidation, oolong tea falls between black and green tea. Depending on the processing style, it offers a wide range of flavors, from light and floral to toasty and complex. Popular oolongs include Tieguanyin and Da Hong Pao.
• White Tea: Delicately processed from young tea buds and leaves, white tea has a light, subtle flavor and a pale color. Silver Needle and White Peony are popular white tea varieties.
• Pu-erh Tea: This unique tea undergoes microbial fermentation, creating an earthy, aged flavor profile. Pu-erh tea comes in two main types: sheng (raw) and shu (ripened).

Beyond the Leaf: Herbal Infusions:

While not technically “tea” (as they don’t come from the Camellia sinensis plant), herbal infusions are often categorized alongside traditional teas. Popular herbal infusions include peppermint tea for digestion, chamomile tea for relaxation, and ginger tea for nausea relief.

Tea Consumption Trends in 2024:

The tea industry in 2024 is witnessing exciting trends that reflect a growing appreciation for quality, sustainability, and health benefits. Here are some key aspects to consider:

• Functional Focus: Consumers are increasingly interested in teas with specific health benefits. Searches for “best tea for stress relief,” “tea for immunity,” and “detox tea” are on the rise. This trend fuels the popularity of teas like ginger, chamomile, and green tea.
• Flavorful Exploration: While black tea remains a classic, the market is experiencing a surge in demand for unique and flavorful varieties. Consumers are seeking “exotic tea blends,” “loose leaf tea samplers,” and “floral jasmine teas,” showcasing a desire to explore the diverse world of tea beyond basic black.
• Sustainable Consciousness: Environmental and ethical concerns are influencing tea consumption. Searches for “organic tea brands,” “fair trade tea,” and “sustainable tea packaging” are rising. Consumers are demanding ethically sourced teas grown without harmful chemicals and packaged in eco-friendly materials.
• Specialty Tea Experiences: While home brewing remains popular, a new trend is emerging: the rise of specialty tea cafes and tea bars. These establishments offer a curated selection of loose-leaf teas, brewing methods, and tea-infused beverages, creating a sophisticated tea experience.
• Organic Growth: According to Tea Statistics, despite slight declines in tea imports in 2023 due to supply chain issues, the tea industry is projected for continued growth at a Compound Annual Growth Rate (CAGR) of 3-5%. Organic tea, particularly green organic tea, is a growing segment of this market.

The Future of Tea:

As consumers become more health-conscious and adventurous in their palates, the future of tea appears bright. A focus on premiumization, functional benefits, and sustainable practices will likely continue to shape the industry. Here are some additional thoughts on the future of tea:

• Technological Innovation: Technology is poised to play a bigger role in the tea industry. Mobile apps offering personalized tea recommendations, brewing instructions, and subscription services could streamline the tea-buying experience. Additionally, advancements in tea processing and packaging could lead to improved quality and extended shelf life.
• Ready-to-Drink Tea Evolution: While loose-leaf tea offers the most control over taste and brewing, the convenience factor of ready-to-drink (RTD) teas remains attractive. The future of RTD tea may lie in premiumization, with offerings featuring organic ingredients, cold brewing methods, and unique flavor profiles.
• Global Tea Culture Exchange: As information becomes more readily available, tea enthusiasts are increasingly interested in exploring global tea cultures. This trend could lead to a rising demand for specialty teas from lesser-known regions and a greater appreciation for traditional brewing methods.
• Tea and Wellness Integration: The potential health benefits of tea are likely to be further explored in the coming years. This could lead to collaborations between tea companies and health and wellness brands, offering targeted tea blends designed to support specific health goals.

Conclusion:

Tea’s journey from ancient China to a global phenomenon is a testament to its enduring appeal. The diverse range of flavors, brewing methods, and potential health benefits make tea a versatile and enjoyable beverage. As the industry evolves in 2024 and beyond, tea lovers can expect exciting new trends that cater to their desire for quality, sustainability, and exploration, as studied by Tea Statistics.

Whether seeking a functional boost, a flavorful adventure, or a connection to global tea cultures, there’s a perfect cup waiting to be brewed. So, steep yourself in the world of tea and discover a world of taste and tradition.

Ketaki Joshi

Ketaki Joshi is a professional medical writer with extensive experience in scientific research on illness, health, and healthcare. Her work includes creating feature articles for newsletters and websites, as well as research news stories for doctors and researchers. With a lifelong passion for reading, Ketaki transitioned from a career at a French multinational company to pursue writing professionally. Her dedication to the craft has culminated in the recent release of her first Amazon-published short story, "The Envelope That Changed Our Lives."

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